fabric f lowers
Retailers’ Marketing Guide for Indygo Junction’s Fabric Flowers A beautiful formula for growing your business! Inspiring Projects + Innovative Classes, Seeded with Supplies = Happy Customers & Happy Retailers!
We designed IJ’s Fabric Flowers strategically to do just that! This book is a perfect solution to your profit equation. The 25 flower projects in this book can be presented for classes in an endless variety of ways from a “Flower of the Month” (3 or 6 month offering) to a oneday class on single or multiple flowers. Topics can range from seasonal flowers (ex. poinsettia for Christmas) or can be organized by technique (ex. needle felting).
Indygo Junction’s
fabric f lowers 25 Flowers For Fashion & home
The projects are designed to help you sell the coordinating notions, fabrics & tools needed. Demo the tools on a demo day. Showcase the different fabrics that can be used. Package your notions in a kit for your class. Here are just some suggestions to get you started:
by Amy Barickman
Single Classes: • • • •
Single Flower Class: Pick one flower from the book to create a class and/or kit. Flower Trunk Show: Share your samples with your customers in different ways such as accessories on hats, purses and clothing. Use other store samples to increase exposure to ALL your shop offerings Show & Tell or Make & Share Class: Send out a call to customers to make their favorite flowers from the book (encourage them to make doubles) and have them bring to an event to trade, show and share. Kanzashi Flower: Share & demo both the traditional method from the book on the Tailored Tie Flower & introduce the Clover Kanzashi tools.
Class Series:
• Needle Felting: Many of the flowers in the book are created using needle felting techniques on wool. All of the following projects can be used with the following: wool and roving, Clover’s needle felting tools (pen or standard style), Clover’s large or small mat.
Flowers that feature needle felting: Rounded Rosettes, Passion Poppy, Pretty Petals, Painterly Pansies, and Wool Daffodil • Recycle/Repurpose: Many projects take advantage of the huge DIY trend of recycling & re-purposing fabrics. Why not shop the thrift stores yourself and add a fee to class cost that allows students to dig into your store stash of recyclable materials. It is a great community building (and profit building) class. The following flowers can be made into a series of classes where students bring materials to share. Flowers that feature recycling/repurposing: Vintage Rose Cuff (doilies & lace), Rolled Sweater Rose (sweaters), Frilly Flower Necklace (t-shirts), Ragged-edge Rose (denim or woolens), Tailored Tie Flowers (men’s ties & zipper trim), Selvedge Dahlia (selvedge edges of fabric), and Ribbed Rose Sweater Scarf (sweaters)
• Yo-Yo Flowers: Take advantage of Clover’s Quick Yo-Yo Makers in all sizes to create the following flower projects.
Flowers that feature yo-yo’s: Budding Yo-Yo, Velvet Viola, Yo-Yo Bouquet, Wool Daffodil, and Bias Bloom (Continued on page 2.)
• Machine Methods: Teach your students how to use the stitches on their sewing machine with a series of classes featuring one these flowers.
Flowers that feature machine methods: Lily Bloom (satin stitching), Spiral Bloom (zig-zag stitching), Bias Bloom (zig-zag stitching), Ribbed Rose Sweater Scarf (serging), Wool Daffodil (zig-zag stitching)
• Handmade Embroidery & Beading
Flowers that feature hand stitched details: Budding Yo-Yo (beading),Vintage Rose Cuff (bead, hand stitching ) Velvet Viola (beading), Pretty Petals (beading), Hexagon Flowers (beading& embroidery)
Class/Event Title Ideas–Pick and Prune to fit your store Have fun pitching classes to your customers! We’ve come up with a few suggestions to help “grow” interest in your classes!
1. Join the Garden Party/Club.
2. Flower Power Happy Hour
3. Stitch a Bouquet
4. Quick & Easy Flower Embellishing
5. Make Blossoms to Benefit Others (class or event for a charitable cause)
6. Fashionista Flower Exchange
7. Master Gardener’s Series
Increase sales by pairing Indygo Junction’s Fabric Flowers with tools & fabric! • Clover Tool Pairings: Increase your sales by pairing flowers with the time-saving tools created by Clover Needlecraft. Flowers that pair well with Clover tools: Fancy Daisy (Kansashi) Flower Maker), Budding Yo-Yo (Quick Yo-Yo Makers), Tailored Tie Flowers (Kansashi Flower Maker), Velvet Voila (Quick Yo-Yo Makers), Yo-Yo Bouquet (Quick Yo-Yo Makers), Bias Bloom (Quick Yo-Yo Makers), Wool Daffodil (Quick Yo-Yo Makers), and Frilly Flower Necklace (Flower Frill Templates) • Fabric Showcase: Show off the different types of fabric your store carries by recommending/kitting yardage with one of these projects. Flowers that showcase fabric: Magnificent Mum (voile), Frilly Flower Necklace (knits), Wool Rose (hand-dyed wool), Velvet Viola (velvet, silk ribbon), Selvedge Dahlia (canvas), and Wool Daffodil (wool & roving) • Perfect for Notions/Add-ons: Many flowers in this book require additional materials beyond fabric and/or wool. Try having a variety of colors & styles if applicable available for purchase as a kit. Flowers that pair well with notions: Coil Blossom (Clover’s Wrap-N-Fuse piping), Hexagon Flowers (buttons, beads, embroidery floss), Bias Blooms (pre-packaged bias tape or bias tape makers), Tailored Tie Flowers (Indygo Junction’s Zipper Accents, buttons, Dritz’s covered buttons), Poinsettia (buttons), Velvet Viola (silk ribbon, beads), Pinked Posey (pinking shears, buttons)
We designed IJ’s Fabric Flowers strategically to do just that! This book is a perfect solution to your profit equation. The 25 flower projects in this book can be presented for classes in an endless variety of ways from a “Flower of the Month” (3 or 6 month offering) to a oneday class on single or multiple flowers. Topics can range from seasonal flowers (ex. poinsettia for Christmas) or can be organized by technique (ex. needle felting).
Indygo Junction’s
fabric f lowers 25 Flowers For Fashion & home
The projects are designed to help you sell the coordinating notions, fabrics & tools needed. Demo the tools on a demo day. Showcase the different fabrics that can be used. Package your notions in a kit for your class. Here are just some suggestions to get you started:
by Amy Barickman
Single Classes: • • • •
Single Flower Class: Pick one flower from the book to create a class and/or kit. Flower Trunk Show: Share your samples with your customers in different ways such as accessories on hats, purses and clothing. Use other store samples to increase exposure to ALL your shop offerings Show & Tell or Make & Share Class: Send out a call to customers to make their favorite flowers from the book (encourage them to make doubles) and have them bring to an event to trade, show and share. Kanzashi Flower: Share & demo both the traditional method from the book on the Tailored Tie Flower & introduce the Clover Kanzashi tools.
Class Series:
• Needle Felting: Many of the flowers in the book are created using needle felting techniques on wool. All of the following projects can be used with the following: wool and roving, Clover’s needle felting tools (pen or standard style), Clover’s large or small mat.
Flowers that feature needle felting: Rounded Rosettes, Passion Poppy, Pretty Petals, Painterly Pansies, and Wool Daffodil • Recycle/Repurpose: Many projects take advantage of the huge DIY trend of recycling & re-purposing fabrics. Why not shop the thrift stores yourself and add a fee to class cost that allows students to dig into your store stash of recyclable materials. It is a great community building (and profit building) class. The following flowers can be made into a series of classes where students bring materials to share. Flowers that feature recycling/repurposing: Vintage Rose Cuff (doilies & lace), Rolled Sweater Rose (sweaters), Frilly Flower Necklace (t-shirts), Ragged-edge Rose (denim or woolens), Tailored Tie Flowers (men’s ties & zipper trim), Selvedge Dahlia (selvedge edges of fabric), and Ribbed Rose Sweater Scarf (sweaters)
• Yo-Yo Flowers: Take advantage of Clover’s Quick Yo-Yo Makers in all sizes to create the following flower projects.
Flowers that feature yo-yo’s: Budding Yo-Yo, Velvet Viola, Yo-Yo Bouquet, Wool Daffodil, and Bias Bloom (Continued on page 2.)
• Machine Methods: Teach your students how to use the stitches on their sewing machine with a series of classes featuring one these flowers.
Flowers that feature machine methods: Lily Bloom (satin stitching), Spiral Bloom (zig-zag stitching), Bias Bloom (zig-zag stitching), Ribbed Rose Sweater Scarf (serging), Wool Daffodil (zig-zag stitching)
• Handmade Embroidery & Beading
Flowers that feature hand stitched details: Budding Yo-Yo (beading),Vintage Rose Cuff (bead, hand stitching ) Velvet Viola (beading), Pretty Petals (beading), Hexagon Flowers (beading& embroidery)
Class/Event Title Ideas–Pick and Prune to fit your store Have fun pitching classes to your customers! We’ve come up with a few suggestions to help “grow” interest in your classes!
1. Join the Garden Party/Club.
2. Flower Power Happy Hour
3. Stitch a Bouquet
4. Quick & Easy Flower Embellishing
5. Make Blossoms to Benefit Others (class or event for a charitable cause)
6. Fashionista Flower Exchange
7. Master Gardener’s Series
Increase sales by pairing Indygo Junction’s Fabric Flowers with tools & fabric! • Clover Tool Pairings: Increase your sales by pairing flowers with the time-saving tools created by Clover Needlecraft. Flowers that pair well with Clover tools: Fancy Daisy (Kansashi) Flower Maker), Budding Yo-Yo (Quick Yo-Yo Makers), Tailored Tie Flowers (Kansashi Flower Maker), Velvet Voila (Quick Yo-Yo Makers), Yo-Yo Bouquet (Quick Yo-Yo Makers), Bias Bloom (Quick Yo-Yo Makers), Wool Daffodil (Quick Yo-Yo Makers), and Frilly Flower Necklace (Flower Frill Templates) • Fabric Showcase: Show off the different types of fabric your store carries by recommending/kitting yardage with one of these projects. Flowers that showcase fabric: Magnificent Mum (voile), Frilly Flower Necklace (knits), Wool Rose (hand-dyed wool), Velvet Viola (velvet, silk ribbon), Selvedge Dahlia (canvas), and Wool Daffodil (wool & roving) • Perfect for Notions/Add-ons: Many flowers in this book require additional materials beyond fabric and/or wool. Try having a variety of colors & styles if applicable available for purchase as a kit. Flowers that pair well with notions: Coil Blossom (Clover’s Wrap-N-Fuse piping), Hexagon Flowers (buttons, beads, embroidery floss), Bias Blooms (pre-packaged bias tape or bias tape makers), Tailored Tie Flowers (Indygo Junction’s Zipper Accents, buttons, Dritz’s covered buttons), Poinsettia (buttons), Velvet Viola (silk ribbon, beads), Pinked Posey (pinking shears, buttons)
