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Farm to Face When self-described “plant geek” Mark Veeder noticed a greenish-pink blossom growing in his Upstate New York garden, the beauty gods must have been smiling down on him. Scientific analysis revealed the wild, flowering plant was actually a new strain of Echinacea purpurea that, thanks to an extremely high level of the phytochemical cichoric acid, is a potent antioxidant. Veeder named his discovery Echinacea GreenEnvy, obtained a patent and a trademark, and recently introduced it as the miracle ingredient in Farmacy—a new line of organic cleansing, moisturizing and anti-aging serums, creams, balms and gel masks. Harvested each October, right after the first frost, the hand-picked bounty from 30,000 organic plants currently being cultivated at the foot of the Catskill Mountains is transported to a lab in New Jersey. There, it’s cold-pressed, like juice, then filtered to produce the pure, distilled essence—a collagen-stimulating, melanininhibiting, fine line-erasing elixir. In addition, a bushel of the finest botanicals from around the world also goes into every Farmacy formula, assuring you’ll have a fresh face; bright eyes; and ripe, plump, kissable lips. From $17, Sephora, farmacybeauty.com –Bonnie Davidson
Clockwise from left: Oil Control hydrating coconut gel mask, $24; Brightening hydrating coconut gel mask, $24; Clear Bloom makeup glideaway cleansing oil, $30; New Day gentle exfoliating grains, $30; Rise ’N Shine daily moisture lock, $40; Sleep Tight firming night balm, $48; Invincible root cell anti-aging serum, $65; all by Farmacy at Sephora.
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Farm to Face When self-described “plant geek” Mark Veeder noticed a greenish-pink blossom growing in his Upstate New York garden, the beauty gods must have been smiling down on him. Scientific analysis revealed the wild, flowering plant was actually a new strain of Echinacea purpurea that, thanks to an extremely high level of the phytochemical cichoric acid, is a potent antioxidant. Veeder named his discovery Echinacea GreenEnvy, obtained a patent and a trademark, and recently introduced it as the miracle ingredient in Farmacy—a new line of organic cleansing, moisturizing and anti-aging serums, creams, balms and gel masks. Harvested each October, right after the first frost, the hand-picked bounty from 30,000 organic plants currently being cultivated at the foot of the Catskill Mountains is transported to a lab in New Jersey. There, it’s cold-pressed, like juice, then filtered to produce the pure, distilled essence—a collagen-stimulating, melanininhibiting, fine line-erasing elixir. In addition, a bushel of the finest botanicals from around the world also goes into every Farmacy formula, assuring you’ll have a fresh face; bright eyes; and ripe, plump, kissable lips. From $17, Sephora, farmacybeauty.com –Bonnie Davidson
Clockwise from left: Oil Control hydrating coconut gel mask, $24; Brightening hydrating coconut gel mask, $24; Clear Bloom makeup glideaway cleansing oil, $30; New Day gentle exfoliating grains, $30; Rise ’N Shine daily moisture lock, $40; Sleep Tight firming night balm, $48; Invincible root cell anti-aging serum, $65; all by Farmacy at Sephora.
