Fashion Auxiliary Services

CHAPTER 12: Fashion Auxiliary Services -3 basic categories of auxiliary services: 1. advertising: magazines, newspaper, radio, television 2. publicity: free and voluntary mention of product, firm, or person (invokes interest) 3. public relations: free and voluntary mention, but designed to enhance long-term goal -fashion magazines began with Godey’s Lady’s Book (similar to Vogue, Harper’s Bazaar, Glamour, Seventeen now) -GQ (Gentlemen’s Quarterly) largest men’s fashion magazine -editorial credit: naming manufacturer and lists retail stores that product can be purchased (seen in magazines; form of publicity) -trade publications: newspapers and magazines published just for industry (helps those in fashion industry); best known is Women’s Wear Daily (WWD) IN THE FASHION SPOTLIGHT: Fashion Showtime Goes Global -Sidewalk Catwalk in NYC exhibits one of a kind public art by NYC’s top fashion designers -Fashion Walk of Fame celebrates achievements of American fashion design -Fashion’s Night Out TOOLS OF THE TRADE: Ebay -fashion app for iphone allows users to browse products online and purchase -virtual style gallery with latest trends and “browse similar items” -can virtually dress themselves or mannequin TIMELESS TREASURES: Diane Von Furstenberg -president of CFDA -very involved in empowering women