Fashion Business Ready-To-Wear Analysis DENIM - Amazon Web ...
Fashion Business Ready-To-Wear Analysis: WOMEN’S STRAIGHT LEG DENIM Better – Moderate - Budget Andrew Peyton Christin Pfaus Kayla Evans
NORDSTROM COMPANY HISTORY
Sixteen year old John W. Nordstrom , speaking no came to the United States from Sweden in 1887 and did not speak any English. Ten years later, Mr. Nordstrom had earned $13,000 in a gold mine stake in Alaska, is where he met Carl Wallin who was a shoe repair shop owner. In 1901 Wallin and Nordstrom opened their first shoe store in downtown Seattle. Mr. Nordstrom’s business philosophy was based on: exceptional service, selection, quality and value which helped them develop a devoted customer base. After Wallin and Nordstrom retired, they sold their shares to the Nordstrom sons, Everett and Elmer. By the early 1960’s the original downtown Seattle store became the largest shoe store in the country. They now had eight stores in the Seattle, Oregon, and Washington area and became the largest independent shoe chain in the United States. It was not until 1963 when the company purchased “Best Apparel” and began its venture into the clothing market under the store name “Nordstrom Best.” In 1966 the store expanded to meet the needs of the entire family by adding Men’s clothing and children’s wear lines. The Nordstrom Company went public in 1971, and shortly after was recognized as “the largest-volume West Coast fashion specialty store.” Four years later the company opened the very first “Nordstrom Rack” in Seattle which served as a clearance center for full-line store merchandise. While the company was growing, their focus was on “catering to customers needs, individually” by creating fashion departments that fit people’s lifestyles instead of categorizing departments by specific merchandise. Although the company exponentially grew from a downtown Seattle shoe store into a national fashion specialty chain their company philosophy established by John W. Nordstrom has remained unchanged by offering “renowned services, generous size ranges and a selection of the finest apparel, shoes and accessories for the entire family.”
Source: http://shop.nordstrom.com/c/company-history
Nordstrom Retail Environment Merchandise presented hanging on display clothing racks throughout departments & folded on display tables throughout store. Very neat and organized- easy to locate items Sales Associates are located throughout specific departments.
Nordstrom Women’s Department BP “Bright Possibilities”- engages Nordstrom’s youthful customers Fitting rooms: Recently renovated Rooms are very spacious & have excellent lighting Kept very neat and organized Sales associates “check-in” frequently with customers for size exchanges
Merchandise paired with similar items on clothing display racks that create an “outfit”
Nordstrom “Straight Leg” Denim Better Price Range Brands:
STS Blue VIGOSS
Jolt Sonic S.O.N.G. by iT
STS Blue Sizes: 0/24, 1/25, 3/26, 5/27, 7/28, 9/29, 11/30, 13/31, 15/32
“Better” price range: $48.00 98% Cotton, 2% Spandex Machine wash cold (inside out), tumble dry low or lay flat to dry (recommended), warm iron if needed Made in China
STS Blue
Located in Junior’s (Girls) department on hanging display racks Five- pocket style
Cut from medium blue stretch denim “Low rise” fit Dark wash finished with abrasions and fading for a “well-loved, lived in look.”
VIGOSS Sizes:
(hip measurement)
28=5,
24=00
29=7,
25=0
30=9,
26=1
31=11,
27=3,
32=13
•“Better” price range: $58.00 • 98% Cotton, 2% Spandex • Machine wash cold, tumble dry lowwarm iron if needed • Made in China
VIGOSS Located in Junior’s (Girls) department on hanging display racks & folded in half on display table BEST FIT out of all brands I tried on- stretchy enough to easily put on, and the fabric didn’t feel like it would stretch throughout the day like most denim. Medium Wash
Jolt
Sizes:
00
7
0
9
1
11
3
13
5
15
•“Better” price range: $46.00 • 74% Cotton, 24% Polyester, 2% Spandex. • Machine wash cold on gentle cycle (inside out), tumble dry low, iron if needed on lowest setting.
Jolt Color name: Indigo Four-pocket style “Low Rise” stretch denim fit Pleated details on back patch pockets
S.O.N.G of iT
Sizes:
(hip measurement)
5= 27-28
7= 29
0= 24
9= 30
1=25
11= 31
3=26
13= 32
•“Better” price range: $36.00 • 98% Cotton, 2% Spandex • Machine wash cold with like colors, tumble dry low, iron if needed • Made in China
S.O.N.G of iT
Available in: Regular (33”), Short (30”), and Long (35”) inseams
Color: Sonoma On one of the back patch pockets there is one “coin pocket inset”
Stretchy, low rise fit
MACY’S COMPANY HISTORY Macy’s founder, Rowland H. Macy was born in Nantucket in 1822 and spent some time in the Navy, where he was tattooed with a red star, the company’s symbol. The Macy’s store started as a small dry goods store in Massachusetts In the 1920s and 1930s, Macy’s began the process of merging with other local businesses and expanding. In 1924, the first Macy’s parade was held. In 1992 the company filed for Bankruptcy and two years later merged with the Federated Department Stores. Today it is the U.S.’ 2nd largest chain.
Macy’s Retail Environment Merchandise is hanging on racks, folded on tables Organized by designer Spread out over four floors Sales associates dressed all in black, easy to identify Float around, but aren’t particularly helpful
Macy Women’s Department Large, framed advertisements are visually appealing Jeans organized on “tree” rack, creates interest Small fitting room in closed, large one isn’t monitored Not terribly messy, but clothes haven’t been put away recently Denim on sale was much messier than the more expensive brands Poor organization of sizes in most areas
Macy’s “Straight Leg” Denim Moderate Price Range Brands:
Charter Club GUESS
Levi’s Lucky Style&Co.
Charter Club Sizes: 4-16 Regular (31”
inseam) & Short (29” inseam)
• “Moderate” price range: $54.00 Sale: $34.00 • 82% Cotton, 17% Polyester1% Spandex • Machine wash cold with like colors and gentle cycle, tumble dry low, warm iron • Made in Jordan
Charter Club Color: Jewel, Black, Indigo Five-pocket style Relaxed fit through hip and thighs Fade resistant Particularly long inseams
GUESS
Sizes:
by waist measure
24 (0,1,2)
27 (5/6) 29 (8) 30 (9/10) 31 (10)
• “Moderate” price range: $108.00 Sale: $79.99 • 98% Cotton, 2% Spandex • Machine wash cold with like colors, tumble dry low, warm iron • Made in Mexico • Limited size range
GUESS Color: Medium Low rise, straight fit Patch pockets front/back
Whiskering, allover fade Slimming, but tighter fitting than other styles
Particularly short inseam
Levi’s
Sizes:
inseam) & Short & Long
4-16 Regular (32”
• “Moderate” price range: $54.00 Sale: $34.99 • 98% Cotton, 2% Elastaine • Machine wash cold with like colors, and gentle cycle, tumble dry low, wash and dry inside out, line dry if possible • Made in Pakistan
Levi’s Color: Black, Lakeview, Midnight Star, Perfectly Blue, Shadow Blue Midrise, straight fit, slimming Whiskering/fading Five pocket styling with embroidery
Lucky Sizes: by waist measure
25-33 Regular (32” inseam), Short (30” inseam), & Long (34” inseam)
• “Moderate” price range: $108.00 Sale: $79.99 • 98% Cotton, 2% Spandex • Machine wash cold separately, tumble dry low, cool iron • Made in China • Limited size range
Lucky Color: Ol Sunflower, Ol Teleford, Roofstop Slim fit in hips/thighs
Mid-rise Five-pocket styling, embroidery on back pockets Whiskering on hips/thighs
Style&Co Sizes: 4-18 Regular (32”
inseam), Short (30” inseam), & Long (34” inseam)
• “Moderate” price range: $49.00 Sale: $36.99 • 98% Cotton, 2% Spandex • Machine wash cold inside out, tumble dry low, do not iron • Made in Jordan
Style&Co Color: Dark Blue Noir, Quarry Midrise, straight fit, slimming Five pocket styling Tummy control Particular long inseams
JC PENNEY COMPANY HISTORY In 1902 James Cash Penney founded department store in Kemmer, Wyoming. The store slowly became successful and Penney was able to build a clothing store empire in steady increments. By 1912 Penney had 34 stores scattered throughout the Rocky Mountain states and in 1913 the store was incorporated under the name JC Penney. In 1920 the state acquired the Crescent Corset Company and by 1917 the company had 175 stores in 22 States. By 1966 JC Penney had a store in ever single state in the country. What started out as a small business growing piecemeal over the years rapidly exploded into a nationwide retail empire.
JC Penney stands out compared to the competition by offering quality clothes at affordable prices. It offers decent clothes that almost all classes can afford. The mass appeal of JC Penney is due to the fact that it doesn’t stock cutting edge fashion that thrives on exclusivity, instead it offers the consumer fashionable clothes within a sensible budget.
JC Penney Retail Environment Fitting room and set-ups around perimeter of merchandise Organized age/size range Sales Associates located around the store Departments are neat and organized
JC Penney Women’s Department Fitting room unmonitored Clean, tidy Clothes are neatly hanging or folded.
JC Penney “Straight Leg” Denim Budget Price Range Brands:
Angels Arizona
Decree Truce Underground
Angels Sizes: 0-13
• “Budget” price range: $24.99 • Cotton/Spandex blend • Machine wash cold with like colors and gentle cycle, tumble dry low, warm iron
Angles Color: Medium Five-pocket style Standard Straight cut
Small size range
Arizona Sizes: 0-17
Plus: 19, 21
• “Budget” price range: $48.00 Sale: $27.99 • 100% Cotton • Machine wash cold with like colors and gentle cycle, tumble dry low, warm iron
Arizona Color: Dark Tint Five-pocket style Whiskering on hip/thighs Curved shape
Decree Sizes:
Plus: 19, 21
0-17
• “Budget” price range: $27.99 Sale: $48.00 • 98% Cotton, 2% Spandex • Machine wash cold with like colors, tumble dry low, warm iron
Decree Color: Medium, Dark Low rise, straight fit Back pockets
Detailing on front hip
Truce
Sizes: 0-17
• “Budget” price range: $50.00 Sale: $34.99 • Ramie/Cotton/Polyester/Spandex blend • Machine wash cold with like colors, and gentle cycle, tumble dry low
Truce Color: Vintage Indigo Low-rise, straight fit Whiskering/fading
Five pocket styling Front coin pocket Comes with fake leather belt
Underground Soul Sizes: 0-17
• “Budget” price range: $48.00 Sale: $27.99 • 64% Cotton, 34% Polyester, 2% Lastol • Machine wash warm with like colors, tumble dry medium • Made in China
Underground Soul Color: Light, Medium, Dark Chunky stitching detail Western-gold stitching
NORDSTROM COMPANY HISTORY
Sixteen year old John W. Nordstrom , speaking no came to the United States from Sweden in 1887 and did not speak any English. Ten years later, Mr. Nordstrom had earned $13,000 in a gold mine stake in Alaska, is where he met Carl Wallin who was a shoe repair shop owner. In 1901 Wallin and Nordstrom opened their first shoe store in downtown Seattle. Mr. Nordstrom’s business philosophy was based on: exceptional service, selection, quality and value which helped them develop a devoted customer base. After Wallin and Nordstrom retired, they sold their shares to the Nordstrom sons, Everett and Elmer. By the early 1960’s the original downtown Seattle store became the largest shoe store in the country. They now had eight stores in the Seattle, Oregon, and Washington area and became the largest independent shoe chain in the United States. It was not until 1963 when the company purchased “Best Apparel” and began its venture into the clothing market under the store name “Nordstrom Best.” In 1966 the store expanded to meet the needs of the entire family by adding Men’s clothing and children’s wear lines. The Nordstrom Company went public in 1971, and shortly after was recognized as “the largest-volume West Coast fashion specialty store.” Four years later the company opened the very first “Nordstrom Rack” in Seattle which served as a clearance center for full-line store merchandise. While the company was growing, their focus was on “catering to customers needs, individually” by creating fashion departments that fit people’s lifestyles instead of categorizing departments by specific merchandise. Although the company exponentially grew from a downtown Seattle shoe store into a national fashion specialty chain their company philosophy established by John W. Nordstrom has remained unchanged by offering “renowned services, generous size ranges and a selection of the finest apparel, shoes and accessories for the entire family.”
Source: http://shop.nordstrom.com/c/company-history
Nordstrom Retail Environment Merchandise presented hanging on display clothing racks throughout departments & folded on display tables throughout store. Very neat and organized- easy to locate items Sales Associates are located throughout specific departments.
Nordstrom Women’s Department BP “Bright Possibilities”- engages Nordstrom’s youthful customers Fitting rooms: Recently renovated Rooms are very spacious & have excellent lighting Kept very neat and organized Sales associates “check-in” frequently with customers for size exchanges
Merchandise paired with similar items on clothing display racks that create an “outfit”
Nordstrom “Straight Leg” Denim Better Price Range Brands:
STS Blue VIGOSS
Jolt Sonic S.O.N.G. by iT
STS Blue Sizes: 0/24, 1/25, 3/26, 5/27, 7/28, 9/29, 11/30, 13/31, 15/32
“Better” price range: $48.00 98% Cotton, 2% Spandex Machine wash cold (inside out), tumble dry low or lay flat to dry (recommended), warm iron if needed Made in China
STS Blue
Located in Junior’s (Girls) department on hanging display racks Five- pocket style
Cut from medium blue stretch denim “Low rise” fit Dark wash finished with abrasions and fading for a “well-loved, lived in look.”
VIGOSS Sizes:
(hip measurement)
28=5,
24=00
29=7,
25=0
30=9,
26=1
31=11,
27=3,
32=13
•“Better” price range: $58.00 • 98% Cotton, 2% Spandex • Machine wash cold, tumble dry lowwarm iron if needed • Made in China
VIGOSS Located in Junior’s (Girls) department on hanging display racks & folded in half on display table BEST FIT out of all brands I tried on- stretchy enough to easily put on, and the fabric didn’t feel like it would stretch throughout the day like most denim. Medium Wash
Jolt
Sizes:
00
7
0
9
1
11
3
13
5
15
•“Better” price range: $46.00 • 74% Cotton, 24% Polyester, 2% Spandex. • Machine wash cold on gentle cycle (inside out), tumble dry low, iron if needed on lowest setting.
Jolt Color name: Indigo Four-pocket style “Low Rise” stretch denim fit Pleated details on back patch pockets
S.O.N.G of iT
Sizes:
(hip measurement)
5= 27-28
7= 29
0= 24
9= 30
1=25
11= 31
3=26
13= 32
•“Better” price range: $36.00 • 98% Cotton, 2% Spandex • Machine wash cold with like colors, tumble dry low, iron if needed • Made in China
S.O.N.G of iT
Available in: Regular (33”), Short (30”), and Long (35”) inseams
Color: Sonoma On one of the back patch pockets there is one “coin pocket inset”
Stretchy, low rise fit
MACY’S COMPANY HISTORY Macy’s founder, Rowland H. Macy was born in Nantucket in 1822 and spent some time in the Navy, where he was tattooed with a red star, the company’s symbol. The Macy’s store started as a small dry goods store in Massachusetts In the 1920s and 1930s, Macy’s began the process of merging with other local businesses and expanding. In 1924, the first Macy’s parade was held. In 1992 the company filed for Bankruptcy and two years later merged with the Federated Department Stores. Today it is the U.S.’ 2nd largest chain.
Macy’s Retail Environment Merchandise is hanging on racks, folded on tables Organized by designer Spread out over four floors Sales associates dressed all in black, easy to identify Float around, but aren’t particularly helpful
Macy Women’s Department Large, framed advertisements are visually appealing Jeans organized on “tree” rack, creates interest Small fitting room in closed, large one isn’t monitored Not terribly messy, but clothes haven’t been put away recently Denim on sale was much messier than the more expensive brands Poor organization of sizes in most areas
Macy’s “Straight Leg” Denim Moderate Price Range Brands:
Charter Club GUESS
Levi’s Lucky Style&Co.
Charter Club Sizes: 4-16 Regular (31”
inseam) & Short (29” inseam)
• “Moderate” price range: $54.00 Sale: $34.00 • 82% Cotton, 17% Polyester1% Spandex • Machine wash cold with like colors and gentle cycle, tumble dry low, warm iron • Made in Jordan
Charter Club Color: Jewel, Black, Indigo Five-pocket style Relaxed fit through hip and thighs Fade resistant Particularly long inseams
GUESS
Sizes:
by waist measure
24 (0,1,2)
27 (5/6) 29 (8) 30 (9/10) 31 (10)
• “Moderate” price range: $108.00 Sale: $79.99 • 98% Cotton, 2% Spandex • Machine wash cold with like colors, tumble dry low, warm iron • Made in Mexico • Limited size range
GUESS Color: Medium Low rise, straight fit Patch pockets front/back
Whiskering, allover fade Slimming, but tighter fitting than other styles
Particularly short inseam
Levi’s
Sizes:
inseam) & Short & Long
4-16 Regular (32”
• “Moderate” price range: $54.00 Sale: $34.99 • 98% Cotton, 2% Elastaine • Machine wash cold with like colors, and gentle cycle, tumble dry low, wash and dry inside out, line dry if possible • Made in Pakistan
Levi’s Color: Black, Lakeview, Midnight Star, Perfectly Blue, Shadow Blue Midrise, straight fit, slimming Whiskering/fading Five pocket styling with embroidery
Lucky Sizes: by waist measure
25-33 Regular (32” inseam), Short (30” inseam), & Long (34” inseam)
• “Moderate” price range: $108.00 Sale: $79.99 • 98% Cotton, 2% Spandex • Machine wash cold separately, tumble dry low, cool iron • Made in China • Limited size range
Lucky Color: Ol Sunflower, Ol Teleford, Roofstop Slim fit in hips/thighs
Mid-rise Five-pocket styling, embroidery on back pockets Whiskering on hips/thighs
Style&Co Sizes: 4-18 Regular (32”
inseam), Short (30” inseam), & Long (34” inseam)
• “Moderate” price range: $49.00 Sale: $36.99 • 98% Cotton, 2% Spandex • Machine wash cold inside out, tumble dry low, do not iron • Made in Jordan
Style&Co Color: Dark Blue Noir, Quarry Midrise, straight fit, slimming Five pocket styling Tummy control Particular long inseams
JC PENNEY COMPANY HISTORY In 1902 James Cash Penney founded department store in Kemmer, Wyoming. The store slowly became successful and Penney was able to build a clothing store empire in steady increments. By 1912 Penney had 34 stores scattered throughout the Rocky Mountain states and in 1913 the store was incorporated under the name JC Penney. In 1920 the state acquired the Crescent Corset Company and by 1917 the company had 175 stores in 22 States. By 1966 JC Penney had a store in ever single state in the country. What started out as a small business growing piecemeal over the years rapidly exploded into a nationwide retail empire.
JC Penney stands out compared to the competition by offering quality clothes at affordable prices. It offers decent clothes that almost all classes can afford. The mass appeal of JC Penney is due to the fact that it doesn’t stock cutting edge fashion that thrives on exclusivity, instead it offers the consumer fashionable clothes within a sensible budget.
JC Penney Retail Environment Fitting room and set-ups around perimeter of merchandise Organized age/size range Sales Associates located around the store Departments are neat and organized
JC Penney Women’s Department Fitting room unmonitored Clean, tidy Clothes are neatly hanging or folded.
JC Penney “Straight Leg” Denim Budget Price Range Brands:
Angels Arizona
Decree Truce Underground
Angels Sizes: 0-13
• “Budget” price range: $24.99 • Cotton/Spandex blend • Machine wash cold with like colors and gentle cycle, tumble dry low, warm iron
Angles Color: Medium Five-pocket style Standard Straight cut
Small size range
Arizona Sizes: 0-17
Plus: 19, 21
• “Budget” price range: $48.00 Sale: $27.99 • 100% Cotton • Machine wash cold with like colors and gentle cycle, tumble dry low, warm iron
Arizona Color: Dark Tint Five-pocket style Whiskering on hip/thighs Curved shape
Decree Sizes:
Plus: 19, 21
0-17
• “Budget” price range: $27.99 Sale: $48.00 • 98% Cotton, 2% Spandex • Machine wash cold with like colors, tumble dry low, warm iron
Decree Color: Medium, Dark Low rise, straight fit Back pockets
Detailing on front hip
Truce
Sizes: 0-17
• “Budget” price range: $50.00 Sale: $34.99 • Ramie/Cotton/Polyester/Spandex blend • Machine wash cold with like colors, and gentle cycle, tumble dry low
Truce Color: Vintage Indigo Low-rise, straight fit Whiskering/fading
Five pocket styling Front coin pocket Comes with fake leather belt
Underground Soul Sizes: 0-17
• “Budget” price range: $48.00 Sale: $27.99 • 64% Cotton, 34% Polyester, 2% Lastol • Machine wash warm with like colors, tumble dry medium • Made in China
Underground Soul Color: Light, Medium, Dark Chunky stitching detail Western-gold stitching
