Fawry & TE Data's compe%%on - Worldwide Partners

Fawry
&
TE
Data’s
compe33on
 By
Resala
worldwide
partners


Objec3ve
 •  Fawry
is
the
first
and
largest
electronic
bill
payment
service
in
egypt
 •  Unfortunately
this
kind
of
service
in
Egypt
did
not
get
much
understanding
over
the
 years
and
people
did
not
know
how
simple
it
is
to
pay
their
bills
through
this
service
 •  Fawry
needed
to
raise
awareness
about
the
service
and
it’s
ease
of
use
by
crea3ng
 some
kind
of
promo3on
 •  Fawry
needed
to
generate
traffic
on
their
facebook
page
to
expand
their
fan
base.


Brainstorming
 • 

The
agency
targeted
the
easiest
audience
(people
who
are
already
ac3ve
online)
because
 online
is
the
most
powerful
tool
to
circulate
a
message.


• 

Everybody
likes
winning
and
since
they
will
pay
their
bills
anyway,
they
might
as
well
get
 something
out
of
it.


• 

We
came
up
with
an
idea
for
an
online
compe33on
that
would
create
a
buzz
and
urge
people
 to
go
try
the
service
so
that
they
understand
how
easy
it
is.


•  ‐  ‐  ‐  ‐ 

The
compe33on
was
very
simple
:
 pay
your
TE
Data
bill
through
Fawry
service
 Take
a
CRAZY
picture
with
the
reciept
 Post
it
on
the
app
 Get
the
biggest
number
of
facebook
‘likes’
on
the
picture


‐ 

The
first
3
Users
with
the
biggest
number
of
‘likes’
will
win
a
cash
prize


Press
ad


Online
banners


Facebook



The
fan
page
turned
from
1,500
fans
to
14,000
fans
in
one
week


The
applica3on


Result
 •  The
compe33on
was
a
success
as
a
lot
of
people
went
to
try
the
service
and
 understood
how
easy
it
was
 •  The
fan
page
gained
a
lot
of
fans
in
a
very
short
period
because
people
had
to
invite
 other
people
to
the
compe33on
thus
‘liking’
the
Fawry
fan
page
 •  There
was
a
lot
of
engagement
on
Fawry’s
fan
page
as
people
started
asking
about
the
 service
and
where
it
could
be
found
and
what
other
bills
could
be
paid
through
the
 service


Thank
You