PETER A. MICALI Mobile: (864) 360-4656 | Skype ID: pmicali1 www.linkedin.com/in/petermicali/ | Email:
[email protected] PROFESSIONAL SUMMARY Creative marketing professional who loves brand strategy and positioning. Over nine years of experience across a wide variety of marketing positions including roles at Fortune 500 companies and early stage startups, advertising agencies and client-side marketing teams. Currently looking for my next storytelling and brand-building opportunity. EXPERIENCE THE STARTUP INSTITUE – Immersive professional career accelerator focused on the innovation economy Boston, MA USA Full-time Digital Marketing Student December 2016 – April 2017 ▪ Selected from a highly-competitive applicant pool for an eight-week education program. ▪ Course work including: Email marketing and landing page optimization, inbound and outbound marketing plans, working with analytics platforms and SQL, placing, testing, and optimizing paid advertising, improving website visibility through content development and targeted keyword usage ▪ Cross-functional training including exposure to common startup development methods and team structures REAL FOOD SOLUTIONS – Harvard & MIT-born startup, maker of anti-nausea Anchor Nutrition Bar Cambridge, MA USA Co-founder, Director of Marketing & Business Development February 2016 – October 2016 ▪ Assisted in the sale of Real Food Solutions to Pink Stork, marking a successful startup acquisition in under 6 months ▪ Ran day-to-day marketing, branding, communications & business development activities & managed a team of 4 interns ▪ Developed an influencer marketing campaign and more than doubled social media audience/reach and PR mentions ▪ Developed deals and acquired approvals/offers in the natural food, major grocery, amusement park, and cruise line channels CARBONITE – Industry-leading cloud backup company for consumers and SMBs Boston, MA USA Account Supervisor: Creative Services Strategy May 2015 – February 2016 ▪ Managed strategic and business development components of Carbonite’s internal creative services department ▪ Supervised over the creation and approval of all creative output, including defining the strategy for key revenue driving projects ▪ Acted as a liaison and lead on numerous, sales-driving advertising and CRM campaigns with large bottom-line impact YP – Formerly the Yellow Pages, one of North America’s largest local search and advertising companies Atlanta, GA USA Marketing/Brand Manager June 2013 – May 2015 ▪ Managed consumer & B2B brand marketing, positioning, strategy and advertising campaigns and tactics ▪ Created and ran national event marketing initiatives and campaigns that resulted in millions of impressions ▪ Project lead on 2014 digital, radio and high profile B2B marketing campaigns and promotions/sweepstakes ▪ Project lead on 2013 and 2014 cause-based and high-profile promotional/industry events ▪ Developed and deployed a direct-to-merchant, branded collateral program to hundreds of thousands of businesses EDUCATION MOORE SCHOOL OF BUSINESS, University of South Carolina Columbia, SC USA International Master of Business Administration (IMBA) – Marketing, General Management July 2011 - May 2013 ▪ GPA 3.5, Vice president of Marketing Club, member of IMBA program-improvement committee ▪ GROUPE ESC: Four month program in French language training & EU business overview in Clermont-Ferrand, France NORTHWESTERN UNIVERSITY Evanston (Chicago), IL USA Double Major in Communications (Radio, TV & Film) and Political Science September 2003 – June 2007 ▪ Dean’s list and member of numerous student film groups, publications, and IFC council member ADDITIONAL INFORMATION LANGUAGES FRENCH: Advanced ENGLISH: Native IT SKILLS Former Apple Genius, Final Cut, Adobe suite, numerous CRM & presentation platforms