First Research Industry Intelligence Opening doors & closing deals.
PRESENTED BY THE DUN & BRADSTREET TRAINING TEAM
Agenda Introduction What Will You Learn? Site Preview Site Tour
Share Best Practices Re-cap
Q&A/Resources
Introduction WHAT?
First Research is the leading provider of market analysis tools that help you perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume quickly to better understand a prospect’s or client’s business issues.
HOW?
First Research covers 490 industry profiles covering 1000 industry segments. With First Research, you can position yourself as an expert and trusted advisor by speaking the language of your customers and prospects. In minutes, you are up to date on the trends, opportunities, risks, and challenges facing them.
WHY?
Sales professionals armed with First Research will be well aware of the typical questions that are likely to spark a useful dialog with a wide variety of decision makers in that industry.You will have the information you need to demonstrate knowledge, establish credibility, and position your product as must-have. 3
What will you learn? View Industry Profile Forecast Industry Growth Prepare for Calls
Site Preview Site Tools
2
1 Search
5
Site Preview 2
1
6
Site Tour
http://www.firstresearch.com/
Share Best Practices
8
Share Best Practices
9
Share Best Practices
Sample Voicemail #1 Good morning Nina, this is Chad Malloy. I met you at the Tech Conference last night and was hoping to get a few moments of your time to learn more about your business needs. Trap: Generic = Low-Impact You can reach The me Product at 555-1212. I look forward to hearing from you. 10
Share Best Practices
Sample Voicemail #2 Good Morning Nina, this is Chad Malloy . I met you at the Tech Conference last night and understand that data analytics, wireless POS terminals, and smartcards are all growth opportunities for financial transaction companies like yours. I would appreciate an opportunity to meet with you to explore how these and other strategic issues are affecting your business. You can reach me at 555-1212… 11
Share Best Practices
12
Re-cap View Industry Profile Forecast Industry Growth Prepare for Calls