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Vision 2020: How Banks Can Win the Payments Race Virginia Heyburn VP Strategy May 3rd, 2017

We are Seeing a Clear Shift to Technology Leaders #2

#3

#4

#5

2001

#1

$365B

$272B

$261B

$260B

$446B

$383B

$327B

$293B

$273B

$406B

$376B

$277B

$237B

$228B

$452B

$364B

$359B

2016

2011

2006

$406B

$582B

$556B

Source: Visual Capitalist, “The Largest Companies By Market Cap Over 15 Years,” August 2016 *Top 5 By Market Cap © 2017 Fiserv, Inc. or its affiliates. |

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Tech

Other

FORTUNE Magazine World's Most Admired Companies® 2014 | 2015 | 2016 | 2017

Disruptors are Changing the Banking Landscape Tech Firms

Banks

44%

40%

73%

71%

37%

36%

64%

57%

Source: Instantly Brand Monitor in Cooperation with Statista, “Americans Trust Tech Firms More Than Banks for Finance,” June 2015 *Original Question: “Please state for each firm you know whether your overall opinion of the provider of financial products is positive, neutral, negative.” © 2017 Fiserv, Inc. or its affiliates. |

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Banks Have an Innovation Gap to Bridge Consumer Perception of Innovation Brands of Innovators vs. Banks and Payment Networks 133%

140%

118%

120%

106%

100%

Innovation Gap

80% 60%

44%

40% 20%

30%

0% 2011 Top 5 Banks

34%

31%

37%

Top 3 Carriers*

27%

22% 20%

19%

2013

2014

Top 4 Payment Networks*

Gang of 5

Note: Networks are carriers are normalized for 5 firms for comparison Note: Gang of Five consists of Apple, PayPal, Samsung, Google, and Amazon Source: Javelin Strategy & Research “2015: Gang of Five: Apple Pay vs. Android Pay vs. Samsung Pay vs. PayPal “Pay”?,” March 2015 n=5,878, 6,651, 3,200 FORTUNE Magazine World's Most Admired Companies © 2017 Fiserv, Inc. or its affiliates. |

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2014 | 2015 | 2016 | 2017

®

The Digital Triad ONE Experience Move Money Mobile Now Bank of Things © 2017 Fiserv, Inc. or its affiliates. |

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Game Changer #1: The Digital Triad Digital Strategy for an Always-On World

Deposits

Payments Money Service

Loans

We spent a lot of years training banking customers on our terminology: “DDA, ACH, Routing number, PIN, Wire, Bill Pay” This new generation of customers doesn’t care. 6

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Consumers Value the Merits of Non-Banks

Sources: Accenture, Capgemini, Salesforce.com 7

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Unbanked by Choice is a New Phenomenon Most Important Reason for Not Having a Checking, Savings or Money Market Account Don't Have Enough Money

25%

Don't Need or Want an Account

24%

Refused to Answer

15%

Banking History, Credit or ID Problems

10%

I Wouldn't Use an Account Enough

8%

Other

7%

I Don't Like Dealing with Banks

6%

The Fees are Too High or Unpredictable

2%

I Cannot Manage/Balance an Account

2%

Banks Don't Offer the Products or Services I Need

1%

Banks Do Not Have Convenient Hours or Locations

1% 0%

20%

Source: The Federal Reserve System, “Consumers and Mobile Financial Services 2014,” March 2014 8 2017 Fiserv, Inc. or its affiliates. | ©

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Why Should New Entrants Matter to Banks? The Branch is Alive and Well

87%

of consumers will use their branches in the future – and want human interaction when they go there Robo-Advice is Welcomed

46%

of consumers are willing to bank using robo-advice in the future

Value is Important

45%

of consumers say the top reason they would stay loyal is if their bank offers discounts on purchases of interest Switching FIs is Not an Obstacle

11%

of consumers left their bank in the past year – and consumer switching to virtual banks is at double-digit levels

Source: Accenture “2016 North America Consumer Digital Banking Survey - Banking Shaped By The Customer,” June 2016 n=>4,000 © 2017 Fiserv, Inc. or its affiliates. |

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Game Changer #2: ONE Experience

Finish Continue Initiate

Seamless movement across touchpoints One experience, multiple engagements New: Chat/App/Voice/Augmented/Virtual Reality 10

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Transformed Branch

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Banks Must Innovate or Lose Profitable Accounts Total U.S. Deposit Accounts (in Millions), 2010-2Q16 900 Number of Accounts

800 700

171

173

178

183

189

196

200

595

611

634

624

613

579

581

2013 2014 Credit Unions

2015

2Q16

600 500 400 300 200 100 0 2010

2011 2012 FDIC-Insured

*May exclude Savings Institutions Prior to 2012

Source: FDIC: FFIEC Call Report 2Q16 and NCUA Call Report 2Q16 © 2017 Fiserv, Inc. or its affiliates. |

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Millennials to Inherit $59 Trillion in Personal Wealth

2030

Source: Visual Capitalist, “How Affluent Millennials are Changing the Finance Industry,” December 2015 © 2017 Fiserv, Inc. or its affiliates. |

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Game Changer #3: Move Money how much

who

Sender’s Bank

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Payment Network

Receiver’s Bank

Receiver

Sender 14

when

Invisible payments Payments apps Interoperable networks

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Today’s Payment Reality is Fragmented

People have numerous payment relationships, but they manage them separately..

15 © 2017 Fiserv, Inc. or its affiliates.

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Speed is the New Black

Relative size of words reflects the frequency with which the future of electronic billing and payment was described in one word by industry analysts from Aite Group, Celent, Forrester, IDC Financial Insights, Javelin Strategy & Research and Mercator Advisory Group.

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New Players Proliferate Consumers have increasing choices for all financial services.

17 © 2017 Fiserv, Inc. or its affiliates.

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Large Tech Companies a Clear Threat in Money Movement

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Primary Bank No Longer the Top Preferred Mobile Wallet Provider Likelihood of Choosing Company as a Mobile Wallet Provider PayPal

34%

Visa

22%

56%

27% 51% 45% 43% 48%

Your Primary Bank MasterCard

28% 25%

American Express Apple Pay

28%

20%

Android Pay

27%

17% 16%

Facebook

14% 13%

MCX CurrentC

16% 16%

0%

10%

20%

2013

29%

21% 19%

Starbucks

2014

34%

34% 31%

24%

Microsoft

2015

37%

25%

20%

63%

42%

25% 22%

30%

40%

50%

60%

Source: JAVELIN, “What’s In Your Mobile Wallet?,” March 2016 © 2017 Fiserv, Inc. or its affiliates. |

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70%

Game Changer #4: Mobile Now “What do you want to do?” Becomes “What can we do for you?”

20

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Who Will Own Financial Conversations?

21

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Game Changer #5: Bank of Things Home purchase

Auto purchase

• Hyper-competitive, hyper-connected • Network interoperability • Artificial Intelligence for personalized service • Bank creates customer routine

College choice

• Partner and collaborate • Aggregate data with all partners • Build interconnected network beyond traditional “bank-owned” channels innovation

Car insurance 22

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The Internet of Things

“The Internet of Things (IoT) describes the phenomenon of everyday devices connecting to the Internet through tiny embedded sensors and computing power.” © 2017 Fiserv, Inc. or its affiliates. |

Accenture

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The Digital Triad ONE Experience Move Money Mobile Now Bank of Things © 2017 Fiserv, Inc. or its affiliates. |

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Thank You!

25

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Vision 2020: How Banks Can Win the Payments Race Virginia Heyburn VP Strategy May 3rd, 2017