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WE E K ON E
THE
FREEDOM FO RM U L A
Winning Course Concept Checklist
W I N N I N G CO U R S E CO NCE PT LI ST
t p e c n o c e s Your cour portant m i t s o m e h is t n e h w t n i o starting p aking m o t s e m o c it . e n u l n o y e mon
I have walked through creating a winning course concept before, but if you were there for that, than you already understand the importance of checklists! Keeping your course concept in mind, examine the list and check off each area that you have successfully covered. Once you have checked off all of the points, congratulations! You are that much closer to launching your course and realizing your goals! Add notes here:
2 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
You have a course concept: • You have researched and learned what sells, and why similar courses will sell. • You have found the niche market for your course. Course concept:
Niche market:
You understand your target market: • Gender: M / F / Unidentified • Age: • Location: • Marital Status: Single / Married / Divorced / Widowed / • Children: • Income: • Profession: • Interests (what do they do in their spare time?)
• Favourite media (i.e. newspapers, TV, etc.) • Values:
• How tech savvy are they?
/ 10
• How do they work? • • • • • Where do they work?
3 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
• How do they relax?
• What’s most important to them?
• Why do they need your course?
4 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
You have tested your idea, and found similar courses online that have proven success. • Similar Course: How it is similar:
Why you believe it is successful:
• Similar Course: How it is similar:
Why you believe it is successful:
You have refined your concept, and made it very specific towards your target audience to insure that it has something unique to offer. • How does it differ from the competition?
• Who is your target market?
• What makes it unique?
5 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
You have tested for interest in your course and created a minimum viable product (MVP). • What is your minimum viable product?
• How soon could you have it shipped/ what is your planned ship date?
• What platform will you be using to test your MVP and ship it?
*Keep this checklist handy! Record the results of your test below once you have gauged interest*
You have planned on how to add value to your course, and have a list of supporting content such as ebooks, webinars and Q&A sessions. • What kinds of supporting content do you have planned or think would work best with your course concept and appeal to your target audience?
6 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
Finally, you have researched platforms to host your course and the proper manners in which to market, maintain and nurture relationships with potential customers. • The best platform(s) for my course are:
• The advantages of these platforms are:
• The disadvantages of these platforms are:
• My sales funnel will ultimately look like:
FREE PRODUCT
ONLINE PRODUCT YOU’RE CREATING HERE
HIGHER PRICED PRODUCT
HIGHER PRICED PRODUCT
7 THE FREEDOM FORMULA: WINNING COURS E CONCEPT CHECKLIST
• My nurture campaign will involve:
Examples: Email the customer, thanking them for buying your product, follow up emails that provide value to them in the form of blog posts or freebies.
• My end goal is: (Write this down in as much detail as possible!)
8 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
THE
FREEDOM FO RM U L A
Winning Course Concept Checklist
W I N N I N G CO U R S E CO NCE PT LI ST
t p e c n o c e s Your cour portant m i t s o m e h is t n e h w t n i o starting p aking m o t s e m o c it . e n u l n o y e mon
I have walked through creating a winning course concept before, but if you were there for that, than you already understand the importance of checklists! Keeping your course concept in mind, examine the list and check off each area that you have successfully covered. Once you have checked off all of the points, congratulations! You are that much closer to launching your course and realizing your goals! Add notes here:
2 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
You have a course concept: • You have researched and learned what sells, and why similar courses will sell. • You have found the niche market for your course. Course concept:
Niche market:
You understand your target market: • Gender: M / F / Unidentified • Age: • Location: • Marital Status: Single / Married / Divorced / Widowed / • Children: • Income: • Profession: • Interests (what do they do in their spare time?)
• Favourite media (i.e. newspapers, TV, etc.) • Values:
• How tech savvy are they?
/ 10
• How do they work? • • • • • Where do they work?
3 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
• How do they relax?
• What’s most important to them?
• Why do they need your course?
4 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
You have tested your idea, and found similar courses online that have proven success. • Similar Course: How it is similar:
Why you believe it is successful:
• Similar Course: How it is similar:
Why you believe it is successful:
You have refined your concept, and made it very specific towards your target audience to insure that it has something unique to offer. • How does it differ from the competition?
• Who is your target market?
• What makes it unique?
5 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
You have tested for interest in your course and created a minimum viable product (MVP). • What is your minimum viable product?
• How soon could you have it shipped/ what is your planned ship date?
• What platform will you be using to test your MVP and ship it?
*Keep this checklist handy! Record the results of your test below once you have gauged interest*
You have planned on how to add value to your course, and have a list of supporting content such as ebooks, webinars and Q&A sessions. • What kinds of supporting content do you have planned or think would work best with your course concept and appeal to your target audience?
6 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
Finally, you have researched platforms to host your course and the proper manners in which to market, maintain and nurture relationships with potential customers. • The best platform(s) for my course are:
• The advantages of these platforms are:
• The disadvantages of these platforms are:
• My sales funnel will ultimately look like:
FREE PRODUCT
ONLINE PRODUCT YOU’RE CREATING HERE
HIGHER PRICED PRODUCT
HIGHER PRICED PRODUCT
7 THE FREEDOM FORMULA: WINNING COURS E CONCEPT CHECKLIST
• My nurture campaign will involve:
Examples: Email the customer, thanking them for buying your product, follow up emails that provide value to them in the form of blog posts or freebies.
• My end goal is: (Write this down in as much detail as possible!)
8 THE FREEDOM FORMULA: WINNING COURSE CONCEPT CHECKLIST
