Freehand, Los Angeles
COOL HUNTING
Freehand, Los Angeles This Roman and Williams-designed hotel/hostel is the perfect place for a little California dreaming by Karen Day on 27 July 2017 As a combination hotel/hostel
Freehand properties. Driven by their
is democratic by design: anyone
Art Deco-inspired Chicago spot
concept, the Freehand Los Angeles with $49 in their pocket can stay at the Sydell Group’s freshly opened DTLA digs. But, in the capable hands of Roman and Williams,
democracy is also in the details.
Whether you stay in a shared
“super-eight” room with custom cedar bunk beds or the private
745-square-foot Burroughs Suite
with a city view, everyone is privy to the NYC-based studio’s penchant for high-quality interiors—which includes hand-woven linens,
specially crafted furniture and original artwork.
Roman and Williams’ design-is-
for-everyone spirit is a foundational element built into all three of the
That said, the new Los Angeles
“free to be you and me” ethos, their
location seems more fitting than
is just as chill as Miami Beach’s
can converge to share ideas,
bungalow vibe.
usual as a “space where travelers stories and dreams.” Drenched in
warm woods, macramé art and a
harmonious, California sunset color palette, stepping into the lobby is like falling into a Summer of Love reverie.
Even the ground floor layout
creates a sense of community. While distinct in area, from the lobby you can scan the entire public setting: a grab-and-go coffee counter by Cafe Integral; lots of low-slung
vintage furniture for Rudolph’s Bar
& Tea salon by Bar Lab; a gift shop/ concept store by Venice-based, Jamaica-born Sean Knibb of
Flowerboy Project; and chef Alex
Chang’s terrarium-lined Exchange
among overgrown trees that channel
an idyllic spot to share plates and
restaurant, which showcases the
the rustic Californian terrain.
and his own Asian-Mexican heritage
the Freehand LA feels extremely
1924 floors). And once finished,
atmosphere. If you’re traveling
rooftop bar and lounge will eschew a
where you can spark up a
accommodations and 59 shared
of a Riot House-era pool party, set
friends; if you’re in a group, it’s
with prices starting from $49.
multi-cultural flavors of urban LA
While nostalgic in its decor,
(as well as the building’s original
modern in its inclusionary
the award-winning Broken Shaker
alone, this is definitely a place
swanky Slim Aarons scene for more
conversation and make a few
linger over dinner; and no matter
who you are or why you’re there,
it’s a wonderful place to indulge in design and bask in that California glow.
Featuring 167 private
rooms, the Freehand LA is now open
Images by Karen Day
Freehand, Los Angeles This Roman and Williams-designed hotel/hostel is the perfect place for a little California dreaming by Karen Day on 27 July 2017 As a combination hotel/hostel
Freehand properties. Driven by their
is democratic by design: anyone
Art Deco-inspired Chicago spot
concept, the Freehand Los Angeles with $49 in their pocket can stay at the Sydell Group’s freshly opened DTLA digs. But, in the capable hands of Roman and Williams,
democracy is also in the details.
Whether you stay in a shared
“super-eight” room with custom cedar bunk beds or the private
745-square-foot Burroughs Suite
with a city view, everyone is privy to the NYC-based studio’s penchant for high-quality interiors—which includes hand-woven linens,
specially crafted furniture and original artwork.
Roman and Williams’ design-is-
for-everyone spirit is a foundational element built into all three of the
That said, the new Los Angeles
“free to be you and me” ethos, their
location seems more fitting than
is just as chill as Miami Beach’s
can converge to share ideas,
bungalow vibe.
usual as a “space where travelers stories and dreams.” Drenched in
warm woods, macramé art and a
harmonious, California sunset color palette, stepping into the lobby is like falling into a Summer of Love reverie.
Even the ground floor layout
creates a sense of community. While distinct in area, from the lobby you can scan the entire public setting: a grab-and-go coffee counter by Cafe Integral; lots of low-slung
vintage furniture for Rudolph’s Bar
& Tea salon by Bar Lab; a gift shop/ concept store by Venice-based, Jamaica-born Sean Knibb of
Flowerboy Project; and chef Alex
Chang’s terrarium-lined Exchange
among overgrown trees that channel
an idyllic spot to share plates and
restaurant, which showcases the
the rustic Californian terrain.
and his own Asian-Mexican heritage
the Freehand LA feels extremely
1924 floors). And once finished,
atmosphere. If you’re traveling
rooftop bar and lounge will eschew a
where you can spark up a
accommodations and 59 shared
of a Riot House-era pool party, set
friends; if you’re in a group, it’s
with prices starting from $49.
multi-cultural flavors of urban LA
While nostalgic in its decor,
(as well as the building’s original
modern in its inclusionary
the award-winning Broken Shaker
alone, this is definitely a place
swanky Slim Aarons scene for more
conversation and make a few
linger over dinner; and no matter
who you are or why you’re there,
it’s a wonderful place to indulge in design and bask in that California glow.
Featuring 167 private
rooms, the Freehand LA is now open
Images by Karen Day
