Full-Price Product Reviews
FULL PRICE PRODUCT REVIEWS GETTING GREAT LEGITIMATE PRODUCT REVIEWS ON FULL PRICE PURCHASES
By Philip Jepsen
WHY FULL PRICE PURCHASES? 1. Amazon has banned Incentivized Product Reviews. 2. Most discounted purchases no longer count as Verified Purchases 3. Unverified Purchase Reviews don’t count as much as Verified Purchase Reviews. 4. So … you want great Product Reviews on Full Price Verified Purchases
THREE EXCELLENT METHODS 1. Get reviews from Repeat Buyers (who love your product) 2. Send follow-up emails that elicit a response, and then get reviews from those who love the product. 3. Launch products through charities at full price, donating the profits and getting reviews from the buyers.
1. THE REPEAT BUYER METHOD • They like your product for sure • They already know your Brand • They probably already know you are not Amazon, but someone selling on Amazon. • They are the most likely of all buyers to leave a good product review.
HOW TO FIND YOUR REPEAT BUYERS • HARD: Download Seller Central Fulfillment reports for each month, combine them into one file and sort them by name and address to find repeat buyers.
• EASY: Use ManageByStats. • Go to Customers / Repeat Buyers to see the list • Go to Customers / Generate Report and generate a CSV file of Repeat Buyers
WHAT TO SEND THEM Re: A Little Thank You For Being a Great Customer Hi ${first-name} I see you've bought our products multiple times, and I wanted to personally say thank you for being a great customer. I've included a discount coupon at the end of this email for your next purchase. We are a small family business, and care deeply about the results you get from our products. On Amazon, customer product feedback helps us so much - it's how most Amazon shoppers choose their product. If you haven't given us feedback on our products yet, would you do it now? Just click here to to leave feedback. Thank you so much! Love, Genevieve Owner of P.S. As a little thank you for being a great customer, here's a coupon code for 40% off your next purchase of any of our products: ${coupon} Just go to amazon.com/
RESULTS FROM ASKING REPEAT BUYERS TO REVIEW • 30% of our repeat buyers leave positive reviews. Here are the results from the first time we did this, in early 2015.
HOW TO SEND THESE EMAILS • Any good email system can be used to send these emails, but be aware of the rules and start slowly so you don’t get shut down by spam complaints. SendGrid.com is an excellent email system.
• If you have ManageByStats, use the built-in SellerBlast tool. • Build lists: Filter by product, brand and date range • Build messages: Make your own or use one of the templates • Schedule campaigns: Send now or later. Use single-use coupons
2. THE FOLLOW-UP EMAIL METHOD 1. You should be using an automated email follow-up system. Most sellers use ChannelAdvisor, SalesBacker, FeedbackFive, FeedbackGenius, FeedbackExpress or the ManageByStats SellerMail. 2. Ask for Feedback, not Product Reviews • Direct negative feedback to ${contact-link} or ${feedback-link}, so you can handle it before it becomes a negative product review. • Direct positive feedback to ${product-review-link}, so happy customers leave you great Product Reviews.
3. Stop sending them automated emails as soon as they answer you or leave feedback.
THE FOLLOW-UP EMAIL METHOD … CONTINUED 4. Use single-use coupons in your follow-up emails if possible, to create goodwill, drive more sales and reward your customers for buying from you. 5. Include one very short email that buyers can easily answer from their phone. Like “Your Amazon order is marked as delivered. Did you receive it?” This can drastically improve your response rate from buyers.
3. THE CHARITY PRODUCT-LAUNCH METHOD You can launch a product (or boost it or drive reviews) by helping a Charity. The Charity wants to raise money The Charity has an email list of supporters who will donate You have an excellent product The Charity offers your product to its list of supporters at full price, saying that 40% of the price (the entire profit) will go to the Charity. You get a lot of full-price sales, it costs you nothing, and you get a ranking boost and more reviews.
CONTACT ME FOR MORE DETAILS … I am happy to help, clarify or provide more details. Visit us at ManageByStats.com Contact me at [email protected]
By Philip Jepsen
WHY FULL PRICE PURCHASES? 1. Amazon has banned Incentivized Product Reviews. 2. Most discounted purchases no longer count as Verified Purchases 3. Unverified Purchase Reviews don’t count as much as Verified Purchase Reviews. 4. So … you want great Product Reviews on Full Price Verified Purchases
THREE EXCELLENT METHODS 1. Get reviews from Repeat Buyers (who love your product) 2. Send follow-up emails that elicit a response, and then get reviews from those who love the product. 3. Launch products through charities at full price, donating the profits and getting reviews from the buyers.
1. THE REPEAT BUYER METHOD • They like your product for sure • They already know your Brand • They probably already know you are not Amazon, but someone selling on Amazon. • They are the most likely of all buyers to leave a good product review.
HOW TO FIND YOUR REPEAT BUYERS • HARD: Download Seller Central Fulfillment reports for each month, combine them into one file and sort them by name and address to find repeat buyers.
• EASY: Use ManageByStats. • Go to Customers / Repeat Buyers to see the list • Go to Customers / Generate Report and generate a CSV file of Repeat Buyers
WHAT TO SEND THEM Re: A Little Thank You For Being a Great Customer Hi ${first-name} I see you've bought our products multiple times, and I wanted to personally say thank you for being a great customer. I've included a discount coupon at the end of this email for your next purchase. We are a small family business, and care deeply about the results you get from our products. On Amazon, customer product feedback helps us so much - it's how most Amazon shoppers choose their product. If you haven't given us feedback on our products yet, would you do it now? Just click here to to leave feedback. Thank you so much! Love, Genevieve Owner of P.S. As a little thank you for being a great customer, here's a coupon code for 40% off your next purchase of any of our products: ${coupon} Just go to amazon.com/
RESULTS FROM ASKING REPEAT BUYERS TO REVIEW • 30% of our repeat buyers leave positive reviews. Here are the results from the first time we did this, in early 2015.
HOW TO SEND THESE EMAILS • Any good email system can be used to send these emails, but be aware of the rules and start slowly so you don’t get shut down by spam complaints. SendGrid.com is an excellent email system.
• If you have ManageByStats, use the built-in SellerBlast tool. • Build lists: Filter by product, brand and date range • Build messages: Make your own or use one of the templates • Schedule campaigns: Send now or later. Use single-use coupons
2. THE FOLLOW-UP EMAIL METHOD 1. You should be using an automated email follow-up system. Most sellers use ChannelAdvisor, SalesBacker, FeedbackFive, FeedbackGenius, FeedbackExpress or the ManageByStats SellerMail. 2. Ask for Feedback, not Product Reviews • Direct negative feedback to ${contact-link} or ${feedback-link}, so you can handle it before it becomes a negative product review. • Direct positive feedback to ${product-review-link}, so happy customers leave you great Product Reviews.
3. Stop sending them automated emails as soon as they answer you or leave feedback.
THE FOLLOW-UP EMAIL METHOD … CONTINUED 4. Use single-use coupons in your follow-up emails if possible, to create goodwill, drive more sales and reward your customers for buying from you. 5. Include one very short email that buyers can easily answer from their phone. Like “Your Amazon order is marked as delivered. Did you receive it?” This can drastically improve your response rate from buyers.
3. THE CHARITY PRODUCT-LAUNCH METHOD You can launch a product (or boost it or drive reviews) by helping a Charity. The Charity wants to raise money The Charity has an email list of supporters who will donate You have an excellent product The Charity offers your product to its list of supporters at full price, saying that 40% of the price (the entire profit) will go to the Charity. You get a lot of full-price sales, it costs you nothing, and you get a ranking boost and more reviews.
CONTACT ME FOR MORE DETAILS … I am happy to help, clarify or provide more details. Visit us at ManageByStats.com Contact me at [email protected]
