gain 3 days gain 3 days meetings gain 3 days more meetings lose 1 ...
DON’T GO CHASING WATERFALL: Has your business changed in a multitude of ways?
One agency’s overly-agile path to launching its new website.
New work, new clients, new employees and new office space?
Are you embarrassed to send people to your current website?
Your agency is getting a new website.
CIRCLEBACK
Here's what that will look like…
TRAVEL FOR CLIENT MEETINGS
TOUCHBASE
LOSE 3 WEEKS Put some heads together. Develop small factions of people who agree on the design and UX. Ensure the different factions never reach consensus.
BRAINSTORMS
MEETINGS
Pull together a big team of stakeholders. Partners, designers, developers, marketing, etc.
Slim down the team, reach agreement on design and functionality.
Developer informs you that the design can’t work as planned.
SUMMER OUTING
LOSE 1 DAY
TRAVEL FOR CLIENT MEETINGS
(Develop 4 new concepts)
LOSE 3 DAYS
NEW TEAMMATE STARTS
GAIN 3 DAYS Add a new senior team member who miraculously agrees with the direction!
EVERYONE IS TOO BUSY TO WORK ON THE SITE BECAUSE OF THE NEW CLIENT WORK.
LOSE 1 WEEK
Developer asks to be a part of the team, to help build the site.
SERENDIPITOUS
CLIENT WINS!
Hide in a conference room and ponder why you didn’t go to medschool like your parents wanted.
SIGN A NEW CLIENT!
MORE MEETINGS
Developer and design can’t agree, so developer asks to be removed from the team.
HOORAY! EVERYONE AGREES AND EVERYTHING IS POSSIBLE
YOU BELIEVE THE NEW SITE WILL ATTRACT NEW AND BETTER LEADS SO EVERYONE PRIORITIZES SITE DEVELOPMENT
GAIN 3 DAYS
Project stalls. Copywriter and strategists can’t agree on one sentence no one will ever read.
Set a final delivery timeline and site launch plan.
IT’S AUGUST AGAIN, SO NO ONE IS IN THE OFFICE TO APPROVE ANYTHING…
LOSE 1 MONTH
Add a new senior person who has a new idea no one wants.
Everyone admits new idea is badass. Incorporate new idea.
REALIZE AGILE IS NOT WORKING. GO TO WATERFALL DEVELOPMENT APPROACH.
Agree on agile development.
LOSE 2 WEEKS
The website is finished! It’s beautiful, it does everything you want it to do!
SITE LAUNCH DAY! (GAIN AWKWARD GROUP HUG)
New website is so amazing that it attracts new employees and new clients, who want new service sets. This means you need to hire new team members, which means you outgrow your office and need a new space...
GAIN 3 DAYS
One agency’s overly-agile path to launching its new website.
New work, new clients, new employees and new office space?
Are you embarrassed to send people to your current website?
Your agency is getting a new website.
CIRCLEBACK
Here's what that will look like…
TRAVEL FOR CLIENT MEETINGS
TOUCHBASE
LOSE 3 WEEKS Put some heads together. Develop small factions of people who agree on the design and UX. Ensure the different factions never reach consensus.
BRAINSTORMS
MEETINGS
Pull together a big team of stakeholders. Partners, designers, developers, marketing, etc.
Slim down the team, reach agreement on design and functionality.
Developer informs you that the design can’t work as planned.
SUMMER OUTING
LOSE 1 DAY
TRAVEL FOR CLIENT MEETINGS
(Develop 4 new concepts)
LOSE 3 DAYS
NEW TEAMMATE STARTS
GAIN 3 DAYS Add a new senior team member who miraculously agrees with the direction!
EVERYONE IS TOO BUSY TO WORK ON THE SITE BECAUSE OF THE NEW CLIENT WORK.
LOSE 1 WEEK
Developer asks to be a part of the team, to help build the site.
SERENDIPITOUS
CLIENT WINS!
Hide in a conference room and ponder why you didn’t go to medschool like your parents wanted.
SIGN A NEW CLIENT!
MORE MEETINGS
Developer and design can’t agree, so developer asks to be removed from the team.
HOORAY! EVERYONE AGREES AND EVERYTHING IS POSSIBLE
YOU BELIEVE THE NEW SITE WILL ATTRACT NEW AND BETTER LEADS SO EVERYONE PRIORITIZES SITE DEVELOPMENT
GAIN 3 DAYS
Project stalls. Copywriter and strategists can’t agree on one sentence no one will ever read.
Set a final delivery timeline and site launch plan.
IT’S AUGUST AGAIN, SO NO ONE IS IN THE OFFICE TO APPROVE ANYTHING…
LOSE 1 MONTH
Add a new senior person who has a new idea no one wants.
Everyone admits new idea is badass. Incorporate new idea.
REALIZE AGILE IS NOT WORKING. GO TO WATERFALL DEVELOPMENT APPROACH.
Agree on agile development.
LOSE 2 WEEKS
The website is finished! It’s beautiful, it does everything you want it to do!
SITE LAUNCH DAY! (GAIN AWKWARD GROUP HUG)
New website is so amazing that it attracts new employees and new clients, who want new service sets. This means you need to hire new team members, which means you outgrow your office and need a new space...
GAIN 3 DAYS
