gimbal
" Qualcomm Retail Solutions Inc.
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GIMBAL™"PLATFORM"–"DIGITAL" INSIGHTS"INTO"THE"PHYSICAL"WORLD" The"Advantages"of"Gimbal"for"Retailers,"Brands"and"Application" Developers" " " "
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Revision"1" " November"2013" " 1"
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Table!of!Contents!
Summary………………….……………….……………….……………….……………….……………….……………….……………….………………3" Gimbal"Overview"–"What"Goes"into"Location"and"ProximityTBased"Awareness?"…………………………………………....3" Gimbal"Manager"–"How"Do"I"Set"Up"Location"and"ProximityTBased"Awareness?"…………………………………………….4" Geofence"–"Is"My"Customer"Close"to"a"Relevant"Location?"…………………………………………………………………………….4" Proximity"–"How"Do"I"Locate"the"Customer"in"My"Place"of"Business?"……………………………………………………………..5" Communicate"–"How"Do"I"Deliver"Relevant"Content"to"My"Customer?"…………………………………………………………..6" Analytics"–"How"Many"Customers"Have"Visited?"…………………………………………………………………………………………….6" Privacy"and"Security"–"How"Safe"Is"My"Customer’s"Data?"……………………………………………………………………………….7" Conclusion"………………….……………….……………….……………….……………….……………….……………….……………….……………7"
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Summary! The"Gimbal"platform"enables"venues,"retailers," brands,"advertisers,"outTofThome"networks"and" mobileTapp"developers"to"engage"endTusers"with" realTtime"engagements"based"on"their"location"and" proximity,"with"the"security"and"privacy"they" demand." Now"that"many"consumers"have"a"smart," connected"device"at"their"side"almost"constantly," Gimbal’s"capabilities"set"the"stage"for"enriching" mobile"experiences"and"capturing"digital"insights"of" users"in"the"physical"world."With"Gimbal,"mobileT app"developers"can"enable"their"applications"to"be" more"relevant"and"useful,"allowing"businesses" opportunities"to"deepen"their"knowledge"of"their" customers,"and"increase"customer"engagement" and"loyalty."Through"personalized"content,"these" optTin"scenarios"are"possible:" •"A"shopper"looking"at"dresses"in"the"women’s" department"receives"a"digital"coupon"for"a" matching"pair"of"her"favorite"brand"of"shoes" •"Fans"at"a"sporting"event"get"notifications"to"head" inside"from"the"tailTgaiting"area"10Tminutes"prior" to"kick"off,"or"attendees"receive"an"offer"for"a"free" drink"with"the"purchase"of"a"meal"at"the" concession"stand"nearest"their"seat" •"Visitors"at"an"art"museum"get"virtual"tours"by" receiving"multimedia"content"to"their"device," augmenting"the"experience,"and"describing"the" works"of"art"closest"to"them"and"suggesting"related" pieces" •"Users"passing"beaconTenabled"locations"receive" individualized"engagements"on"their"mobile"phone" for"a"nearby"store" As"commercially"appealing"as"these"scenarios"are" to"both"businesses"and"their"customers,"they" require"the"kind"of"coordination"that"comes"only" with"Gimbal’s"endTtoTend"platform."OneToff" products"and"point"solutions"continually"pop"up"in" the"mobile"location"landscape"with"individual" functions"–"geofencing,"beacons,"communication"–" but"Gimbal"is"the"only"unified"offering"with"all"of"
those"functions"and"more"incorporated"into"one" offering."" Retailers,"brands,"advertisers"and"developers"can" use"GimbalTenabled"applications"to"communicate" with"iOS®"and"Android™"devices"based"on"context" and"send"the"right"engagements"at"the"proper"time" in"the"buying"cycle"or"user"experience."This"paper" describes"the"location"and"proximity"functions" available"in"Gimbal"along"with"the"advantages"for" venues,"retailers,"brands,"advertisers"and" developers."
Gimbal!Overview!–!What!Goes!into! Our!Platform! The"Gimbal"platform"makes"it"possible"for"retailers," brands,"venues,"advertisers"and"developers"to" engage"their"users"with"relevant,"timely"and" personalized"communication"sent"to"their"mobile" devices"to"bridge"the"digital"and"physical"worlds." The"platform"is"built"around"three"main"concepts:" •"Location"–"Where"are"the"customers?" •"Proximity"–"What"are"the"customers"near?" •"Interest"–"What"is"important"to"the"customers?" The"components"of"Gimbal’s"platform"include" macroTlocation"geofencing,"microTlocation" Bluetooth®"lowTenergy"beacons,"communication" service,"analytics"tools"and"Gimbal"Manager."Using" these"features"alone"or"in"combination,"brands," retailers,"advertisers"and"venues"can"increase" customer"engagement,"sales"and"loyalty."Business" Intelligence"reports"that"consumers"are"much" more"likely"to"respond"to"contextTtriggered" information"and"offers,"with"60%"of"users"who" receive"beaconTtriggered"content"opening"and" engaging"with"it"significantly"more"than"with" traditional"methods."
Gimbal!Manager!–!How!Do!I!Set!Up! Location!and!ProximityFBased! Awareness?! " 3"
Available"as"both"a"Web"portal"at" https://manager.gimbal.com/"and"a"set"of"APIs," Gimbal"Manager"is"the"tool"for"managing," provisioning,"controlling"and"reporting"on"GimbalT enabled"applications."" " Developers"can"implement"one,"some"or"all"of"the" modular"functions"displayed"in"the"Gimbal" Manager"portal,"depending"on"what"they"already" have"in"place"and"how"the"user"experience"of"their" application"grows"(see"Figure"1)." The"layout"and"ease"of"use"of"Gimbal"Manager" demonstrates"the"endTtoTend"structure"of"Gimbal" –"a"uniquely"comprehensive"way"for"businesses"to" build"location"and"proximityTbased"awareness"and" engagement"into"their"relationships"with" customers."The"functions"in"Gimbal"Manager" represent"the"different"capabilities"required"in" contextual"awareness,"and"only"Gimbal" encompasses"all"of"these"capabilities"in"a"single," unified"and"easyTtoTuse"offering.""
Geofence!F!Is!My!Customer!Close!to!a! Relevant!Location?! A"geofence"is"a"virtual"enclosure"that"a"developer" sets"up"around"a"geographic"area"in"the"real"world;" for"example,"a"store,"a"street,"a"parking"lot"or"a" plaza"(see"Figure"2)."Geofencing"is"a"macroT location"technology"for"areas"with"a"radius"of"50" meters"or"greater." When"customers"optTin"to"turn"on"Gimbal" features,"a"Gimbal"geofence"can"tell"the" application"when"they"enter"(i.e.,"“breach"the" geofence”),"how"long"they"dwell"there"and"when" they"leave."A"business"can"leverage"this"to"send" relevant,"realTtime"notifications"and"content."
MobileTapp"developers"submit"details"about"the" application"that"will"run"on"customers’"mobile" devices."They"then"obtain"the"client"and"server"API" keys"required"for"the"mobile"app"to"interact"with" Gimbal"Manager."
" Figure!2!F!Geofences!
Gimbal!advantages! •"Support"for"multiple"radios"–"For"greater" accuracy"with"lower"power"consumption,"Gimbal" uses"a"combination"of"GPS,"WiTFi®,"cellular"along" with"proprietary"algorithms"to"manage"and"detect" geofences.""Unlike"other"products,"Gimbal"allows" applications"to"use"geofences"while"in"the" background,"with"minimal"impact"to"the"battery" life"of"the"mobile"device.""
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" Figure!1!F!Gimbal!Manager!
•"Radial"and"polygonal"geofences"–"The"world"is" full"of"nonTcircular"areas"–"parks,"stadiums,"school" campuses"and"more"–"so"Gimbal"allows"businesses" to"draw"geofences"of"their"own"preferred"shape"to" help"reduce"falseTpositives,"or"information"not" 4"
relevant"to"that"user"(see"Figure"3)"–"unlike"other" offerings."
departments,"sections"and"aisles,"both"indoors"and" outdoors."1" With"Gimbal"Proximity,"businesses"place"beacons" where"they"want"to"mark"points"of"engagement" with"customers"(see""""""""""""""""""""""""""""""""""""""""Figure" 4)."The"beacons"broadcast"Bluetooth®"Smart"(also" known"as"Bluetooth®"Low"Energy,"or"BLE)"signals" with"a"maximum"range"of"approximately"50" meters."When"a"GimbalTenabled"application"on"an" optedTin"customer’s"mobile"device"detects"the" signal"from"a"beacon,"it"reacts"according"to" conditions"the"business"has"set"up"in"Gimbal" Manager." " "
Figure!3!F!Polygonal!Geofence!
•"Unlimited"number"–operating"systems"like"iOS" and"Android"include"tools"for"limited,"perTapp" geofencing,"but"Gimbal"imposes"no"limit"on"the" number"of"geofences"a"business"can"maintain."This" allows"a"restaurant"chain"or"nationalTwide"retailer," for"example,"to"thousands"of"geofences"to"cover" their"entire"footprint"or"location"of"interest." •"Updates"–"Even"after"millions"of"customers"have" installed"and"used"the"mobile"app,"the"business" can"easily"add,"edit"and"delete"geofences"from" Gimbal"Manager"without"requiring"the"application" to"need"to"be"updated"in"the"app"store."
" !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Figure!4!F!Beacons!
Proximity!F!How!Do!I!Locate!the! Customer!in!My!Place!of!Business?! A"proximity"beacon"marks"a"smaller"geographic" area;"for"example,"a"department"within"a"store,"a" specific"street"address,"a"section"of"a"parking"lot"or" a"landmark"in"a"plaza."Proximity"is"a"microTlocation" technology"for"areas"with"a"radius"of"50"meters"to" inches." Gimbal"Proximity"is"the"microTlocation" complement"to"Gimbal"Geofence."Customers"can" receive"personalized"content"as"they"move"among"
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Gimbal!advantages! •"Superior"Hardware"and"Flexibility"–"With"our" Qualcomm"heritage,"we"continue"to"produce"
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Proximity in Gimbal requires a Bluetooth® smart ready device.
As of November 2013, Gimbal Proximity supports iOS 5-or-later devices that are Bluetooth smart ready; e.g., iPhone® 4S or later, iPad® 3 or later, iPod touch® 5 and iPad mini or later. Consult http://www.bluetooth.com/Pages/Bluetooth-SmartDevices-List.aspx for a complete list.
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industryTleading"beacons"with"the"cleanest" transmissions,"which"means"better"user" experiences,"data"and"analytics."Beacon" transmitters"can"mark"zones"for"customer" engagement"from"a"few"inches"up"to"50"meters." Furthermore,"the"developer"can"decide"whether"to" use"the"builtTin"omnidirectional"antenna"to"create" a"spherical"zone"or,"on"some"models,"directional" antenna"for"a"directional"zone."Beacons"may"run" for"months"or"years"on"their"battery,"and"there"is" no"limit"on"the"number"of"beacons"a"business"may" deploy"and"maintain" •"Bluetooth®"Smart"(Bluetooth"low"energy)"–"This" feature"of"Bluetooth®"4.0"is"supported"in"a" significant"installed"base"of"mobile"devices."With" its"low"energy"profile,"it"can"run"constantly"in"the" background"on"a"customer’s"mobile"device"with" negligible"impact"on"the"mobile"device’s"battery" life"
" Figure!5!F!Communicate!
Gimbal!advantages! •"Multiple"context"triggers"–"Businesses"can"trigger" notifications"ad"hoc,"or"by"location"(geofence," proximity),"time"or"a"combination"of"these."(see" Figure"6)"
•"Central"management"–"Gimbal"Manager" manages"all"your"beacons,"allowing"businesses"to" activate,"edit"and"delete"them;"update"their" physical"placement"and"metadata;"and"monitor" their"battery"life."" •"Secure"transmissions"–"By"default"Gimbal" hardware"operates"in"a"secure"“GimbalTmode”." This"prevents"an"eavesdropper"from"associating" the"signal"with"the"beacon"and"makes"it"extremely" difficult"to"identify"the"location"of"both"the"beacon" and"the"customer."""Furthermore,"this"unique" functionality"ensures"“digital"ownership”"of"your" beacon"network,"giving"you"the"ability"to"choose" who"does,"and"doesn’t,"have"access"to"your" beacons."For"more"details"on"Gimbal"Proximity"and" Gimbal"beacons,"see"gimbal.com."
Communicate!F!How!Do!I!Deliver! Relevant!Content!to!My!Customer?! Knowing"their"customers’"location"and"interests," businesses"can"use"Gimbal"Communicate"to" enhance"the"user"experience."They"can"send" relevant"notifications"through"the"device"to"display" content"in"their"app"or"link"to"a"URL"(see"Figure"5)."
" Figure!6!F!Geofence!trigger!
Analytics!F!How!Many!Customers!Have! Visited?! Gimbal"Manager"anonymously"stores"data"on"each" customer"visit"(e.g.,"geofence"breach"or"beacon" visit)"and"makes"it"visible"through"analytics." Businesses"can"view"a"report"and"download"the" raw"data"associated"with"their"applications," including"total"visits,"unique"visitors,"enter"time," exit"time"and"average"dwell"time"(see"Figure"7)."
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•"TRUSTe"certification"–"Gimbal’s"transparent"and" consumerTfriendly"privacy"practices"have"merited" certification"by"TRUSTe."Additionally,"Gimbal"is" actively"involved"in"the"Future"of"Privacy"Forum." •"Anonymity"–"Gimbal"does"not"collect"UUIDs" (universally"unique"identifiers)"such"as"name," phone"number,"email"address"and"social"network" ID."" "
Figure!7!F!Analytics!
Conclusion!
•"Raw"data"–"Businesses"can"also"download"the" source"data"to"incorporate"to"their"own"datasets" and"preferred"analysis"tools""
As"location"and"proximityTbased"awareness"plays" an"increasing"role"in"mobile"user"experiences," venues,"retailers,"brands,"OOH"networks"and" advertisers"need"new"tools"for"sending"offers"and" content"to"their"customers"and"prospects."OneToff" tools"for"geofencing,"proximity"beacons," communication"and"analytics"are"emerging"quickly," but"only"Gimbal"offers"a"secure,"comprehensive" way"of"building"location"and"proximityTbased" awareness"into"mobile"applications"with"our" industry"leading"solution.""
Privacy!and!Security!F!How!Safe!Is!My! Customer's!Data?!
Gimbal’s"expertise"puts"the"full"range"of"mobile" device’s"capabilities"to"work"for"businesses"looking" to"build"loyalty,"engagement"and"sales"while" improving"the"user"experience."
Gimbal!advantages!
•"Anonymous"statistics"–"Integrated"analytics"make" it"possible"to"understand"users’"realTworld" activities"in"a"privacyTfriendly"way:"how"many" customers"visited"a"location,"and"how"long"did"they" stay?"
Location"and"proximityTbased"awareness"depends" on"customers’"data,"which"they"will"share"only"if" they"are"confident"that"they"retain"control"over"it" and"if"it"is"in"exchange"for"a"valuable"service." Gimbal"has"been"designed"and"built"for"this" desired"privacy"control."
Businesses"can"easily"use"Gimbal"Manager"to" create"and"monitor"geofences,"proximity"beacons," queue"up"relevant"engagements"based"on" analytics,"giving"them"digital"insights"into"the" physical"world"of"their"customers"and"prospects."
Gimbal!advantages!
•"Simple,"transparent"controls"–"Users"must"opt" into"any"GimbalTenabled"features"in"their"mobileT applications"and"must"be"able"to"opt"out"(i.e.,"turn" on"or"off)"of"any"Gimbal"features"in"use." Furthermore,"each"application"must"include"a" privacy"policy"that"explains"what"data"is"collected" and"how"it"is"used."Lastly,"each"application"must" provide"a"means"of"resetting"the"anonymous" Gimbal"identifier"from"the"device."
Follow!Us! The"Gimbal™"platform"for"Android"and"iOS"enables" mobile"application"providers"to"deliver"more" timely,"personalized"and"relevant"content"to" mobile"audiences."Follow"us"at"gimbal.com." Businesses"can"get"started"on"their"own"tour"of" Gimbal"by"visiting"www.gimbal.com."" Follow"us"on"Facebook,"Twitter,"and"on"LinkedIn."
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Gimbal,!Inc.! Gimbal"is"a"trademark"of"Gimbal,"Inc.""The"Bluetooth®"word"mark"is"a"registered"trademark"owned" by"Bluetooth"SIG,"Inc.""WiTFi"is"a"registered"trademark"of"the"WiTFi"Alliance.""iPhone,"iPad"and"iPod" touch"are"trademarks"of"Apple,"Inc.,"registered"in"the"U.S."and"other"countries.""Android"is"a" trademark"of"Google"Inc.""Other"product"and"brand"names"may"be"trademarks"or"registered" trademarks"of"their"respective"owners." " This"technical"data"may"be"subject"to"U.S."and"international"export,"reTexport"or"transfer"laws." Diversion"contrary"to"U.S."and"international"law"is"strictly"prohibited." " Gimbal,"Inc." 11010"Roselle"Street,"Suite"150" San"Diego,"CA"92121" U.S.A." " ©2015"Gimbal"Inc." All"Rights"Reserved." "
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GIMBAL™"PLATFORM"–"DIGITAL" INSIGHTS"INTO"THE"PHYSICAL"WORLD" The"Advantages"of"Gimbal"for"Retailers,"Brands"and"Application" Developers" " " "
"
Revision"1" " November"2013" " 1"
"
!
!
Table!of!Contents!
Summary………………….……………….……………….……………….……………….……………….……………….……………….………………3" Gimbal"Overview"–"What"Goes"into"Location"and"ProximityTBased"Awareness?"…………………………………………....3" Gimbal"Manager"–"How"Do"I"Set"Up"Location"and"ProximityTBased"Awareness?"…………………………………………….4" Geofence"–"Is"My"Customer"Close"to"a"Relevant"Location?"…………………………………………………………………………….4" Proximity"–"How"Do"I"Locate"the"Customer"in"My"Place"of"Business?"……………………………………………………………..5" Communicate"–"How"Do"I"Deliver"Relevant"Content"to"My"Customer?"…………………………………………………………..6" Analytics"–"How"Many"Customers"Have"Visited?"…………………………………………………………………………………………….6" Privacy"and"Security"–"How"Safe"Is"My"Customer’s"Data?"……………………………………………………………………………….7" Conclusion"………………….……………….……………….……………….……………….……………….……………….……………….……………7"
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Summary! The"Gimbal"platform"enables"venues,"retailers," brands,"advertisers,"outTofThome"networks"and" mobileTapp"developers"to"engage"endTusers"with" realTtime"engagements"based"on"their"location"and" proximity,"with"the"security"and"privacy"they" demand." Now"that"many"consumers"have"a"smart," connected"device"at"their"side"almost"constantly," Gimbal’s"capabilities"set"the"stage"for"enriching" mobile"experiences"and"capturing"digital"insights"of" users"in"the"physical"world."With"Gimbal,"mobileT app"developers"can"enable"their"applications"to"be" more"relevant"and"useful,"allowing"businesses" opportunities"to"deepen"their"knowledge"of"their" customers,"and"increase"customer"engagement" and"loyalty."Through"personalized"content,"these" optTin"scenarios"are"possible:" •"A"shopper"looking"at"dresses"in"the"women’s" department"receives"a"digital"coupon"for"a" matching"pair"of"her"favorite"brand"of"shoes" •"Fans"at"a"sporting"event"get"notifications"to"head" inside"from"the"tailTgaiting"area"10Tminutes"prior" to"kick"off,"or"attendees"receive"an"offer"for"a"free" drink"with"the"purchase"of"a"meal"at"the" concession"stand"nearest"their"seat" •"Visitors"at"an"art"museum"get"virtual"tours"by" receiving"multimedia"content"to"their"device," augmenting"the"experience,"and"describing"the" works"of"art"closest"to"them"and"suggesting"related" pieces" •"Users"passing"beaconTenabled"locations"receive" individualized"engagements"on"their"mobile"phone" for"a"nearby"store" As"commercially"appealing"as"these"scenarios"are" to"both"businesses"and"their"customers,"they" require"the"kind"of"coordination"that"comes"only" with"Gimbal’s"endTtoTend"platform."OneToff" products"and"point"solutions"continually"pop"up"in" the"mobile"location"landscape"with"individual" functions"–"geofencing,"beacons,"communication"–" but"Gimbal"is"the"only"unified"offering"with"all"of"
those"functions"and"more"incorporated"into"one" offering."" Retailers,"brands,"advertisers"and"developers"can" use"GimbalTenabled"applications"to"communicate" with"iOS®"and"Android™"devices"based"on"context" and"send"the"right"engagements"at"the"proper"time" in"the"buying"cycle"or"user"experience."This"paper" describes"the"location"and"proximity"functions" available"in"Gimbal"along"with"the"advantages"for" venues,"retailers,"brands,"advertisers"and" developers."
Gimbal!Overview!–!What!Goes!into! Our!Platform! The"Gimbal"platform"makes"it"possible"for"retailers," brands,"venues,"advertisers"and"developers"to" engage"their"users"with"relevant,"timely"and" personalized"communication"sent"to"their"mobile" devices"to"bridge"the"digital"and"physical"worlds." The"platform"is"built"around"three"main"concepts:" •"Location"–"Where"are"the"customers?" •"Proximity"–"What"are"the"customers"near?" •"Interest"–"What"is"important"to"the"customers?" The"components"of"Gimbal’s"platform"include" macroTlocation"geofencing,"microTlocation" Bluetooth®"lowTenergy"beacons,"communication" service,"analytics"tools"and"Gimbal"Manager."Using" these"features"alone"or"in"combination,"brands," retailers,"advertisers"and"venues"can"increase" customer"engagement,"sales"and"loyalty."Business" Intelligence"reports"that"consumers"are"much" more"likely"to"respond"to"contextTtriggered" information"and"offers,"with"60%"of"users"who" receive"beaconTtriggered"content"opening"and" engaging"with"it"significantly"more"than"with" traditional"methods."
Gimbal!Manager!–!How!Do!I!Set!Up! Location!and!ProximityFBased! Awareness?! " 3"
Available"as"both"a"Web"portal"at" https://manager.gimbal.com/"and"a"set"of"APIs," Gimbal"Manager"is"the"tool"for"managing," provisioning,"controlling"and"reporting"on"GimbalT enabled"applications."" " Developers"can"implement"one,"some"or"all"of"the" modular"functions"displayed"in"the"Gimbal" Manager"portal,"depending"on"what"they"already" have"in"place"and"how"the"user"experience"of"their" application"grows"(see"Figure"1)." The"layout"and"ease"of"use"of"Gimbal"Manager" demonstrates"the"endTtoTend"structure"of"Gimbal" –"a"uniquely"comprehensive"way"for"businesses"to" build"location"and"proximityTbased"awareness"and" engagement"into"their"relationships"with" customers."The"functions"in"Gimbal"Manager" represent"the"different"capabilities"required"in" contextual"awareness,"and"only"Gimbal" encompasses"all"of"these"capabilities"in"a"single," unified"and"easyTtoTuse"offering.""
Geofence!F!Is!My!Customer!Close!to!a! Relevant!Location?! A"geofence"is"a"virtual"enclosure"that"a"developer" sets"up"around"a"geographic"area"in"the"real"world;" for"example,"a"store,"a"street,"a"parking"lot"or"a" plaza"(see"Figure"2)."Geofencing"is"a"macroT location"technology"for"areas"with"a"radius"of"50" meters"or"greater." When"customers"optTin"to"turn"on"Gimbal" features,"a"Gimbal"geofence"can"tell"the" application"when"they"enter"(i.e.,"“breach"the" geofence”),"how"long"they"dwell"there"and"when" they"leave."A"business"can"leverage"this"to"send" relevant,"realTtime"notifications"and"content."
MobileTapp"developers"submit"details"about"the" application"that"will"run"on"customers’"mobile" devices."They"then"obtain"the"client"and"server"API" keys"required"for"the"mobile"app"to"interact"with" Gimbal"Manager."
" Figure!2!F!Geofences!
Gimbal!advantages! •"Support"for"multiple"radios"–"For"greater" accuracy"with"lower"power"consumption,"Gimbal" uses"a"combination"of"GPS,"WiTFi®,"cellular"along" with"proprietary"algorithms"to"manage"and"detect" geofences.""Unlike"other"products,"Gimbal"allows" applications"to"use"geofences"while"in"the" background,"with"minimal"impact"to"the"battery" life"of"the"mobile"device.""
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" Figure!1!F!Gimbal!Manager!
•"Radial"and"polygonal"geofences"–"The"world"is" full"of"nonTcircular"areas"–"parks,"stadiums,"school" campuses"and"more"–"so"Gimbal"allows"businesses" to"draw"geofences"of"their"own"preferred"shape"to" help"reduce"falseTpositives,"or"information"not" 4"
relevant"to"that"user"(see"Figure"3)"–"unlike"other" offerings."
departments,"sections"and"aisles,"both"indoors"and" outdoors."1" With"Gimbal"Proximity,"businesses"place"beacons" where"they"want"to"mark"points"of"engagement" with"customers"(see""""""""""""""""""""""""""""""""""""""""Figure" 4)."The"beacons"broadcast"Bluetooth®"Smart"(also" known"as"Bluetooth®"Low"Energy,"or"BLE)"signals" with"a"maximum"range"of"approximately"50" meters."When"a"GimbalTenabled"application"on"an" optedTin"customer’s"mobile"device"detects"the" signal"from"a"beacon,"it"reacts"according"to" conditions"the"business"has"set"up"in"Gimbal" Manager." " "
Figure!3!F!Polygonal!Geofence!
•"Unlimited"number"–operating"systems"like"iOS" and"Android"include"tools"for"limited,"perTapp" geofencing,"but"Gimbal"imposes"no"limit"on"the" number"of"geofences"a"business"can"maintain."This" allows"a"restaurant"chain"or"nationalTwide"retailer," for"example,"to"thousands"of"geofences"to"cover" their"entire"footprint"or"location"of"interest." •"Updates"–"Even"after"millions"of"customers"have" installed"and"used"the"mobile"app,"the"business" can"easily"add,"edit"and"delete"geofences"from" Gimbal"Manager"without"requiring"the"application" to"need"to"be"updated"in"the"app"store."
" !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Figure!4!F!Beacons!
Proximity!F!How!Do!I!Locate!the! Customer!in!My!Place!of!Business?! A"proximity"beacon"marks"a"smaller"geographic" area;"for"example,"a"department"within"a"store,"a" specific"street"address,"a"section"of"a"parking"lot"or" a"landmark"in"a"plaza."Proximity"is"a"microTlocation" technology"for"areas"with"a"radius"of"50"meters"to" inches." Gimbal"Proximity"is"the"microTlocation" complement"to"Gimbal"Geofence."Customers"can" receive"personalized"content"as"they"move"among"
!
Gimbal!advantages! •"Superior"Hardware"and"Flexibility"–"With"our" Qualcomm"heritage,"we"continue"to"produce"
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Proximity in Gimbal requires a Bluetooth® smart ready device.
As of November 2013, Gimbal Proximity supports iOS 5-or-later devices that are Bluetooth smart ready; e.g., iPhone® 4S or later, iPad® 3 or later, iPod touch® 5 and iPad mini or later. Consult http://www.bluetooth.com/Pages/Bluetooth-SmartDevices-List.aspx for a complete list.
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industryTleading"beacons"with"the"cleanest" transmissions,"which"means"better"user" experiences,"data"and"analytics."Beacon" transmitters"can"mark"zones"for"customer" engagement"from"a"few"inches"up"to"50"meters." Furthermore,"the"developer"can"decide"whether"to" use"the"builtTin"omnidirectional"antenna"to"create" a"spherical"zone"or,"on"some"models,"directional" antenna"for"a"directional"zone."Beacons"may"run" for"months"or"years"on"their"battery,"and"there"is" no"limit"on"the"number"of"beacons"a"business"may" deploy"and"maintain" •"Bluetooth®"Smart"(Bluetooth"low"energy)"–"This" feature"of"Bluetooth®"4.0"is"supported"in"a" significant"installed"base"of"mobile"devices."With" its"low"energy"profile,"it"can"run"constantly"in"the" background"on"a"customer’s"mobile"device"with" negligible"impact"on"the"mobile"device’s"battery" life"
" Figure!5!F!Communicate!
Gimbal!advantages! •"Multiple"context"triggers"–"Businesses"can"trigger" notifications"ad"hoc,"or"by"location"(geofence," proximity),"time"or"a"combination"of"these."(see" Figure"6)"
•"Central"management"–"Gimbal"Manager" manages"all"your"beacons,"allowing"businesses"to" activate,"edit"and"delete"them;"update"their" physical"placement"and"metadata;"and"monitor" their"battery"life."" •"Secure"transmissions"–"By"default"Gimbal" hardware"operates"in"a"secure"“GimbalTmode”." This"prevents"an"eavesdropper"from"associating" the"signal"with"the"beacon"and"makes"it"extremely" difficult"to"identify"the"location"of"both"the"beacon" and"the"customer."""Furthermore,"this"unique" functionality"ensures"“digital"ownership”"of"your" beacon"network,"giving"you"the"ability"to"choose" who"does,"and"doesn’t,"have"access"to"your" beacons."For"more"details"on"Gimbal"Proximity"and" Gimbal"beacons,"see"gimbal.com."
Communicate!F!How!Do!I!Deliver! Relevant!Content!to!My!Customer?! Knowing"their"customers’"location"and"interests," businesses"can"use"Gimbal"Communicate"to" enhance"the"user"experience."They"can"send" relevant"notifications"through"the"device"to"display" content"in"their"app"or"link"to"a"URL"(see"Figure"5)."
" Figure!6!F!Geofence!trigger!
Analytics!F!How!Many!Customers!Have! Visited?! Gimbal"Manager"anonymously"stores"data"on"each" customer"visit"(e.g.,"geofence"breach"or"beacon" visit)"and"makes"it"visible"through"analytics." Businesses"can"view"a"report"and"download"the" raw"data"associated"with"their"applications," including"total"visits,"unique"visitors,"enter"time," exit"time"and"average"dwell"time"(see"Figure"7)."
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•"TRUSTe"certification"–"Gimbal’s"transparent"and" consumerTfriendly"privacy"practices"have"merited" certification"by"TRUSTe."Additionally,"Gimbal"is" actively"involved"in"the"Future"of"Privacy"Forum." •"Anonymity"–"Gimbal"does"not"collect"UUIDs" (universally"unique"identifiers)"such"as"name," phone"number,"email"address"and"social"network" ID."" "
Figure!7!F!Analytics!
Conclusion!
•"Raw"data"–"Businesses"can"also"download"the" source"data"to"incorporate"to"their"own"datasets" and"preferred"analysis"tools""
As"location"and"proximityTbased"awareness"plays" an"increasing"role"in"mobile"user"experiences," venues,"retailers,"brands,"OOH"networks"and" advertisers"need"new"tools"for"sending"offers"and" content"to"their"customers"and"prospects."OneToff" tools"for"geofencing,"proximity"beacons," communication"and"analytics"are"emerging"quickly," but"only"Gimbal"offers"a"secure,"comprehensive" way"of"building"location"and"proximityTbased" awareness"into"mobile"applications"with"our" industry"leading"solution.""
Privacy!and!Security!F!How!Safe!Is!My! Customer's!Data?!
Gimbal’s"expertise"puts"the"full"range"of"mobile" device’s"capabilities"to"work"for"businesses"looking" to"build"loyalty,"engagement"and"sales"while" improving"the"user"experience."
Gimbal!advantages!
•"Anonymous"statistics"–"Integrated"analytics"make" it"possible"to"understand"users’"realTworld" activities"in"a"privacyTfriendly"way:"how"many" customers"visited"a"location,"and"how"long"did"they" stay?"
Location"and"proximityTbased"awareness"depends" on"customers’"data,"which"they"will"share"only"if" they"are"confident"that"they"retain"control"over"it" and"if"it"is"in"exchange"for"a"valuable"service." Gimbal"has"been"designed"and"built"for"this" desired"privacy"control."
Businesses"can"easily"use"Gimbal"Manager"to" create"and"monitor"geofences,"proximity"beacons," queue"up"relevant"engagements"based"on" analytics,"giving"them"digital"insights"into"the" physical"world"of"their"customers"and"prospects."
Gimbal!advantages!
•"Simple,"transparent"controls"–"Users"must"opt" into"any"GimbalTenabled"features"in"their"mobileT applications"and"must"be"able"to"opt"out"(i.e.,"turn" on"or"off)"of"any"Gimbal"features"in"use." Furthermore,"each"application"must"include"a" privacy"policy"that"explains"what"data"is"collected" and"how"it"is"used."Lastly,"each"application"must" provide"a"means"of"resetting"the"anonymous" Gimbal"identifier"from"the"device."
Follow!Us! The"Gimbal™"platform"for"Android"and"iOS"enables" mobile"application"providers"to"deliver"more" timely,"personalized"and"relevant"content"to" mobile"audiences."Follow"us"at"gimbal.com." Businesses"can"get"started"on"their"own"tour"of" Gimbal"by"visiting"www.gimbal.com."" Follow"us"on"Facebook,"Twitter,"and"on"LinkedIn."
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Gimbal,!Inc.! Gimbal"is"a"trademark"of"Gimbal,"Inc.""The"Bluetooth®"word"mark"is"a"registered"trademark"owned" by"Bluetooth"SIG,"Inc.""WiTFi"is"a"registered"trademark"of"the"WiTFi"Alliance.""iPhone,"iPad"and"iPod" touch"are"trademarks"of"Apple,"Inc.,"registered"in"the"U.S."and"other"countries.""Android"is"a" trademark"of"Google"Inc.""Other"product"and"brand"names"may"be"trademarks"or"registered" trademarks"of"their"respective"owners." " This"technical"data"may"be"subject"to"U.S."and"international"export,"reTexport"or"transfer"laws." Diversion"contrary"to"U.S."and"international"law"is"strictly"prohibited." " Gimbal,"Inc." 11010"Roselle"Street,"Suite"150" San"Diego,"CA"92121" U.S.A." " ©2015"Gimbal"Inc." All"Rights"Reserved." "
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