GLASGOW SUBWAY
DIGITAL ADVERTISING ON THE
GLASGOW SUBWAY
TO OPEN CLICK HERE
INTRODUCTION Welcome to Primevision the Outdoor digital advertising communication platform brought to you by Primesight. The power of Outdoor advertising can now be magnified by accessing this exciting premium network. With flexibility to select by day and daypart you can maximise your exposure at just the right time. Static display or the movement of animated posters or film will capture the attention of your audience. Primevision is available at 20 prime locations across the SPT subway/transport network.
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AUDIENCE 15 million passenger journeys a year make the Glasgow Subway a powerful communication opportunity. 79% use the subway at least once a week. 69% of these are Glasgow City Council residents. 58% of the audience is from the affluent ABC1 demographic. 79% of the audience is in the younger 16-39 age group.
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SUBWAY MAP
Digital
Primevision is located at the busiest 11 stations on the subway, ensuring that you reach the heart of the Glasgow population.
Digital
Kelvinhall
Hillhead
Kelvinbridge
Digital
Partick
Govan
Digital
St George’s Cross Digital
Cowcaddens Digital
Buchanan Bus Station
Buchanan Street
Digital
Digital
Digital
Digital
Digital
Digital
Ibrox
St Enoch
Bridge Street
Digital
Cessnock
Kinning Park
Shields Road
West Street
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SCHEDULING The schedule is a 3 ½ minute loop consisting of three 70 second sections each headed by informative news content.
Section 1
Section 3 Section 2
The loop: 3 ½ minutes
Section 1 70 seconds
World News
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Section 2 70 seconds
Local News
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Section 3 70 seconds
Local News
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Timings in seconds
10
5
5
5
5
5
5
5
5
5
5
5
5
Subway opening hours: Monday - Saturday 06.30 - 23.30 • Sunday 11.00 - 18.00
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RATE CARD These packages are designed to target the relevant audience at the right time of day. Prices are for all 20 panels covering the 11 key locations within the Glasgow Subway and Buchanan bus station. PACKAGE
TIME
PRICE
All day (Mon - Sun)
06.30 - 23.30
£12,800
Commuter (Mon - Fri)
06.30 - 10.00 17.00 - 20.00
£10,480
Am commuter (Mon - Fri)
06.30 - 10.00
£6,260
Pm commuter (Mon - Fri)
17.00 - 20.00
£7,000
Entertainer (Mon - Fri)
20.00 - 23.30
£3,400
Consumer (Mon - Fri)
10.00 - 17.00
£7,200
Weekend (Sat - Sun)
sat 06.30 - sun 18.00
£3,100
All Packages receive 1 in 4 display 5 seconds in every 20 seconds. Each minute will be headed by a 10 second news update. For more information or to make a booking please contact GLASGOW LONDON Keith Lammie Naveli Cosgrove [email protected] [email protected] 0141 420 8289 020 7908 4354
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ARTWORK artwork size 1920 x 1080 (pixels) resolution 96ppi colour
RGB, 8 bit
file size
As small as possible without compromising quality
file types
JPG, SWF, WMV, FLV & MOV (VC-1/H.264 encoded) are recommended formats
To upload your artwork please contact [email protected].
GLASGOW SUBWAY
TO OPEN CLICK HERE
INTRODUCTION Welcome to Primevision the Outdoor digital advertising communication platform brought to you by Primesight. The power of Outdoor advertising can now be magnified by accessing this exciting premium network. With flexibility to select by day and daypart you can maximise your exposure at just the right time. Static display or the movement of animated posters or film will capture the attention of your audience. Primevision is available at 20 prime locations across the SPT subway/transport network.
NEXT PAGE
AUDIENCE 15 million passenger journeys a year make the Glasgow Subway a powerful communication opportunity. 79% use the subway at least once a week. 69% of these are Glasgow City Council residents. 58% of the audience is from the affluent ABC1 demographic. 79% of the audience is in the younger 16-39 age group.
NEXT PAGE
SUBWAY MAP
Digital
Primevision is located at the busiest 11 stations on the subway, ensuring that you reach the heart of the Glasgow population.
Digital
Kelvinhall
Hillhead
Kelvinbridge
Digital
Partick
Govan
Digital
St George’s Cross Digital
Cowcaddens Digital
Buchanan Bus Station
Buchanan Street
Digital
Digital
Digital
Digital
Digital
Digital
Ibrox
St Enoch
Bridge Street
Digital
Cessnock
Kinning Park
Shields Road
West Street
NEXT PAGE
SCHEDULING The schedule is a 3 ½ minute loop consisting of three 70 second sections each headed by informative news content.
Section 1
Section 3 Section 2
The loop: 3 ½ minutes
Section 1 70 seconds
World News
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Section 2 70 seconds
Local News
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Section 3 70 seconds
Local News
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Ad. 1
Ad. 2
Ad. 3
Ad. 4
Timings in seconds
10
5
5
5
5
5
5
5
5
5
5
5
5
Subway opening hours: Monday - Saturday 06.30 - 23.30 • Sunday 11.00 - 18.00
NEXT PAGE
RATE CARD These packages are designed to target the relevant audience at the right time of day. Prices are for all 20 panels covering the 11 key locations within the Glasgow Subway and Buchanan bus station. PACKAGE
TIME
PRICE
All day (Mon - Sun)
06.30 - 23.30
£12,800
Commuter (Mon - Fri)
06.30 - 10.00 17.00 - 20.00
£10,480
Am commuter (Mon - Fri)
06.30 - 10.00
£6,260
Pm commuter (Mon - Fri)
17.00 - 20.00
£7,000
Entertainer (Mon - Fri)
20.00 - 23.30
£3,400
Consumer (Mon - Fri)
10.00 - 17.00
£7,200
Weekend (Sat - Sun)
sat 06.30 - sun 18.00
£3,100
All Packages receive 1 in 4 display 5 seconds in every 20 seconds. Each minute will be headed by a 10 second news update. For more information or to make a booking please contact GLASGOW LONDON Keith Lammie Naveli Cosgrove [email protected] [email protected] 0141 420 8289 020 7908 4354
NEXT PAGE
ARTWORK artwork size 1920 x 1080 (pixels) resolution 96ppi colour
RGB, 8 bit
file size
As small as possible without compromising quality
file types
JPG, SWF, WMV, FLV & MOV (VC-1/H.264 encoded) are recommended formats
To upload your artwork please contact [email protected].
