Glendale Harley-Davidson May 2014

Glendale Harley-Davidson May 2014

Google AdWords Campaign Report 5/1/2014 - 5/31/2014 Campaign: Clicks 200 150

129

119 85

100 53 41 40 40 45 38 48 40 46 45 46 50 37 24

5/1

5/3

5/5

5/7

5/9

5/11

5/13

84

5/15

5/17

Impressions

Clicks

CTR

140,717

1,915

1.36%

Ad Group

58

50 40 44 47

5/19

119

108

5/21

67 74 70

5/23

103 63

5/25

58

5/27

54

5/29

5/31

Impressions

Clicks

CTR

General

10,860

733

6.75%

Used

35,603

582

1.63%

925

44

4.76%

1,469

25

1.70%

834

21

2.52%

New Learn to Ride L.A.

Display Campaign Report 5/1/2014 - 5/31/2014 Campaign: Display Ads Impressions

Clicks

91,026

510

Ad Group

Impressions

Clicks

Models

66,288

343

Branding

20,867

145

2,703

20

Garage Party

13 Variations

(animated, with 3 models scrolling, then fade to final)

8 Variations

4 Variations

2 Variations

11 Variations

13 Variations (ended 5/28)

Sitelinks Here is a breakdown of Sitelink Performance for this month. As a reminder, Sitelinks are a great way to allow your potential customer direct access to a specific segment of your site. We set these sitelinks to allow Google to include them with your ads, and though inclusion is determined by Google we see significant resulting action.The chart below displays the click-through rate per extension. Meaning how many times your ad was clicked when shown with one or more sitelinks. This helps us determine which sitelinks your potential customers are showing more interest in.

Google AdWords Top Ads Report 5/1/2014 - 5/31/2014 Ad

Ad Type

Impressions

Clicks

CTR

Pre-Owned Harley-Davidson View Used H-D® motorcycles Photos & Specs and Get a Quote online today! www.GlendaleHarley.com/PreO wned

Text ad

24,925

467

1.87%

Glendale Harley-Davidson New & PreOwned motorcycles. Check in-stock or showroom photos & specs www.GlendaleHarley.com/

Text ad

4,289

264

6.16%

Ad name: Huge Selection; 320 x 50; www.GlendaleHarley.com/

Display ad

39,950

228

0.57%

Glendale Harley-Davidson® Offering New, Used, & Rental H-D® + Parts, Service, Classes & Rides www.GlendaleHarley.com/

Text ad

2,182

224

10.27%

Glendale Harley-Davidson Join our HD family today & get the best in street legal performance www.GlendaleHarley.com/

Text ad

2,486

163

6.56%

Pre-Owned Motorcycles Our selection changes fast, check out what's in stock online today! www.GlendaleHarley.com/PreO wned

Text ad

10,649

115

1.08%

(continued) Ad

Ad Type

Impressions

Clicks

CTR

Ad name: Rentals; 320 x 50;

Display ad

15,045

85

0.56%

Ad name: branding ad; 336 x 280; www.glendaleharley.com

Display ad

3,517

73

2.08%

Pre-Owned Motorcycles Our selection changes fast, check out what's in stock online today! www.GlendaleHarley.com/

Text ad

1,017

52

5.11%

Harley-Davidson In Stock See our huge selection of NEW HD bikes with photos & specs online www.GlendaleHarley.com/

Text ad

886

30

3.39%

www.GlendaleHarley.com/

Google AdWords Top Keywords Report 5/1/2014 - 5/31/2014 Segments: Search Network, All Devices, All Click Types Campaign: Campaign #1

Keyword

Clicks

Impressions

CTR

glendale harley davidson

240

879

27.30%

buy used harley davidson

191

16,513

1.16%

harley davidson glendale

147

558

26.34%

used harley davidson

78

2,130

3.66%

used harley davidson

43

597

7.20%

harley davidson dealers

42

1,126

3.73%

used harley davidson motorcycles

37

1,260

2.94%

harley davidson dealer

34

604

5.63%

harley davidson motorcycles

28

922

3.04%

2014 harley davidson

27

457

5.91%

glendale hd

24

55

43.64%

harley davidson for sale

23

908

2.53%

motorcycle class

21

1,194

1.76%

used harley for sale

17

375

4.53%

used harley davidsons

16

916

1.75%

harley davidson motorcycle

15

876

1.71%

used harley davidsons for sale

15

633

2.37%

used harley davidson for sale

15

277

5.42%