Global cybersecurity company strengthens contact database with help ...
CUSTOMER STORY
Global cybersecurity company strengthens contact database with help from Dun & Bradstreet A leading provider of cybersecurity solutions provides real-time threat protection to commercial and government organizations worldwide. The company combines technology, intelligence, and expertise to find and stop attackers at every stage of an incursion, mitigating cyber risk and protecting their customers’ most value assets.
THE CHALLENGE: UNRELIABLE C O N TA C T I N F O R M AT I O N The company has a large database of potential sales contacts, but the overall health and quality of the information was not reliable. Company officials didn’t know how many of the e-mails or phone numbers were still active. They also needed more detailed—as well as more accurate—firmographic information about the companies in the contact database, such as industry, number of employees, locations, and other information. The company wanted to build a datamart to strengthen marketing and sales efforts, but needed to cleanse its data and, equally important, create automated processes for enriching its data and keeping it accurate and up to date.
THE SOLUTION: D ATA H E A LT H S C A N F R O M DUN & BRADSTREET NETPROSPEX The company implemented a suite of Dun & Bradstreet solutions to cleanse and enrich its contact database. This includes Dun & Bradstreet’s Data HealthScan, Data Management Subscription, and Optimizer for Contacts. The Data HealthScan assessed the health of the company’s businessto-business contact database across four critical elements: – phone connectability – email deliverability – record completeness – record duplication The Data HealthScan also enabled this firm to determine if the people and companies in their contact database matched their target customer profiles.
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R E S U LT S & R O I : G R E AT LY E X PA N D E D A N D A C C U R AT E C O N TA C T S F O R S A L E S The company is able to conduct rich statistical reporting and analysis of its contacts, while minimizing the costs to maintain its contact database. In addition, the company is leveraging the additional firmographic information to identify new and promising contacts.
ABOUT DUN & BRADSTREET Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. © Dun & Bradstreet, Inc. 2015. All rights reserved. (DB-4374 6/15)
www.dnb.com
Global cybersecurity company strengthens contact database with help from Dun & Bradstreet A leading provider of cybersecurity solutions provides real-time threat protection to commercial and government organizations worldwide. The company combines technology, intelligence, and expertise to find and stop attackers at every stage of an incursion, mitigating cyber risk and protecting their customers’ most value assets.
THE CHALLENGE: UNRELIABLE C O N TA C T I N F O R M AT I O N The company has a large database of potential sales contacts, but the overall health and quality of the information was not reliable. Company officials didn’t know how many of the e-mails or phone numbers were still active. They also needed more detailed—as well as more accurate—firmographic information about the companies in the contact database, such as industry, number of employees, locations, and other information. The company wanted to build a datamart to strengthen marketing and sales efforts, but needed to cleanse its data and, equally important, create automated processes for enriching its data and keeping it accurate and up to date.
THE SOLUTION: D ATA H E A LT H S C A N F R O M DUN & BRADSTREET NETPROSPEX The company implemented a suite of Dun & Bradstreet solutions to cleanse and enrich its contact database. This includes Dun & Bradstreet’s Data HealthScan, Data Management Subscription, and Optimizer for Contacts. The Data HealthScan assessed the health of the company’s businessto-business contact database across four critical elements: – phone connectability – email deliverability – record completeness – record duplication The Data HealthScan also enabled this firm to determine if the people and companies in their contact database matched their target customer profiles.
de
R E S U LT S & R O I : G R E AT LY E X PA N D E D A N D A C C U R AT E C O N TA C T S F O R S A L E S The company is able to conduct rich statistical reporting and analysis of its contacts, while minimizing the costs to maintain its contact database. In addition, the company is leveraging the additional firmographic information to identify new and promising contacts.
ABOUT DUN & BRADSTREET Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. © Dun & Bradstreet, Inc. 2015. All rights reserved. (DB-4374 6/15)
www.dnb.com
