Global Reach

THE WORLD’S LARGEST ALLIANCE OF INDEPENDENT HOTEL BRANDS

OUR MEMBER BRANDS

A COLLECTION OF UPSCALE AND LUXURY HOTEL BRANDS ROM ACROSS THE WORLD

AN ALLIANCE OF LIKE-MINDED HOTEL GROUPS Independence Guest Recognition

Brand Awareness

Local Culture Global Reach Regional Strength

Efficiencies of Scale

Individuality Competitive Edge Upscale / Luxury positioning

SHARING THE VALUES OF OUR ALLIANCE

Global/ Local Results Driven Collaboration Innovation

THE ONLY KEYS YOU’LL NEED

GHA HOTELS ARE NOW BOOKABLE VIA ‘GL’ UMBRELLA CODE IN ALL GDS

GHA DISCOVERY

GLOBAL GUEST RECOGNITION • An engaging, emotive loyalty programme that focuses on providing unrivalled experiences and services instead of points • 4 million members

• Offers the ability to communicate to a global audience to drive incremental revenue within one’s own brand and across other GHA Member Brands through cross-sell • Offers a fully integrated technology platform with full customer recognition, training programme, active marketing and ability to track over US$1 billion of spend by GHA Discovery members