GMS200 SUI SUI CHAPTER 3: GLOBAL DIMENSIONS OF MANAGEMENT Chapter 3 Study Questions What are the management challenges of globalization? What are global businesses and what do they do? What is culture and how does it impact global management? How can we benefit from global management learning? Study Question 1: What are the management challenges of globalization? Key concepts in the challenges of globalization: Global economy Globalization International management Global manager Global economy Resource supplies, product markets, and business competition are worldwide, rather than local Globalization The process of growing interdependence of these components in the global economy Global management Management in organizations with business interests in more than one country Global manager Informed about international developments Transnational in outlook Competent in working with multicultural people Aware of regional developments in a changing world Global businesses Conduct for-profit transactions of goods and services across national boundaries Reasons why businesses go global: Profits Customers Suppliers Capital Labour Market entry strategies Involve the sale of goods or services to foreign markets but do not require expensive investments. Types of market entry strategies: Global sourcing Exporting Importing Licensing agreement Franchising Figure 3.1 Common forms of global business—from market entry to direct investment strategies.
GMS200 SUI SUI CHAPTER 3: GLOBAL DIMENSIONS OF MANAGEMENT Global sourcing Process of purchasing materials or services around the world for local use Exporting Selling locally made products in foreign markets Importing Buying foreign-made products and selling them domestically Licensing agreement One firm pays fee for rights to make or sell another company’s products Franchising Fee is paid for rights to use another firm’s name and operating methods Foreign Direct Investment is building, buying all, or buying part ownership of a business in another country. Insourcing o job creation through foreign direct investment Types of direct investment strategies: Joint ventures o operates in a foreign country through co-ownership by foreign and local partners Global strategic alliances o a partnership in which foreign and domestic firms share resources and knowledge for mutual gains. Foreign subsidiaries o local operation completely owned by a foreign firm Greenfield investment - builds an entirely new operation in a foreign country Criteria for choosing a joint venture partner: Familiarity with your firm’s major business. Strong local workforce. Future expansion possibilities. Values its customers Strong local market for partner’s own products. Good profit potential. Sound financial standing Complications in the global business environment: Political risk o the potential loss in value of a foreign investment due to instability and changes in host country Local legal systems o complex and unfamiliar laws can create problems World Trade Organization resolves trade and tariff disputes among countries. Protectionism can complicate global trading relationships Regional Economic Alliances NAFTA – North American Free Trade Agreement EU – European Union SADC – Southern Africa Development Community
GMS200 SUI SUI CHAPTER 3: GLOBAL DIMENSIONS OF MANAGEMENT Study Question 2: What are global businesses and what do they do? Types of global businesses: Global corporation o MNC (multinational corporation) with extensive business operations in more than one foreign country Transnational corporation o MNC (multinational corporation) operates worldwide on a borderless basis Host-country benefits of MNC: Larger tax bases Increased employment opportunities Technology transfers Introduction of new industries Development of local resources Host country complaints about MNCs: Excessive profits Domination of local economy Interference with local government Hiring the best local talent Limited technology transfer Disrespect for local customs Figure 3.2 What should go right and what can go wrong in MNC-host country relationships.
Ethical issues for MNCs: Corruption — illegal practices that further one’s business interests. Sweatshops — employing workers at low wages for long hours and in poor working conditions. Child labour — full-time employment of children for work otherwise done by adults. Sustainable development — meeting current needs without compromising future needs. Study Question 3: What is culture and how does it impact global management? Culture The shared set of beliefs, values, and patterns of behaviour common to a group of people. Culture shock Confusion and discomfort a person experiences in an unfamiliar culture. Ethnocentrism Tendency to consider one’s own culture as superior to others
GMS200 SUI SUI CHAPTER 3: GLOBAL DIMENSIONS OF MANAGEMENT
Cultural intelligence The ability to adapt and adjust to new cultures Stages in adjusting to a new culture: Confusion Small victories The honeymoon Irritation and anger Reality
Silent Languages of culture: Context o Low-context cultures – emphasize communication via spoken or written words. o High-context cultures – rely on nonverbal and situational cues as well as on spoken or written words in communication. Silent Languages of culture: Time o Monochronic cultures – people tend to do one thing at a time. o Polychronic cultures – time is used to accomplish many different things at once. Space o Proxemics – is how people use space to communicate Values and national cultures (Hofstede): Power distance Uncertainty avoidance Individualism-collectivism Masculinity-femininity Time orientation Figure 3.3 How countries compare on Hofstede’s dimension of national culture.
GMS200 SUI SUI CHAPTER 3: GLOBAL DIMENSIONS OF MANAGEMENT Study Question 4: How can we benefit from global management learning? Comparative management How management perspectives and practices systematically differs among countries and cultures. Are management theories universal? U.S. management theories may be ethnocentric. o Participation and individual performance are not emphasized as much in other cultures. Not all Japanese management practices can be applied successfully abroad. Project GLOBE (Global Leadership and Organizational Behaviour Effectiveness) Researches the leadership, organizational practices, and diversity among world cultures. o Power distance o Uncertainty avoidance o Gender egalitarianism o Future orientation o Institutional collectivism o In-group collectivism o Assertiveness o Performance orientation o Humane orientation Project GLOBE’s research on leadership practices across cultures Facilitators of leadership success Acting trustworthy, just, honest Showing foresight, planning Being positive, dynamic, motivating Inspiring confidence Being informed and communicative Being a coordinator and team builder Inhibitors of leadership success Being a loner Acting uncooperative Being irritable Acting autocratic Figure 3.4 Nine cultural dimensions used by Project GLOBE researchers.
GMS200 SUI SUI CHAPTER 3: GLOBAL DIMENSIONS OF MANAGEMENT Global management attitudes and learning: Companies can and should learn from each other. Readiness for global organizational learning varies based on managerial attitudes. o Ethnocentric attitudes o Polycentric attitudes o Geocentric attitudes Be alert, open, inquiring, but always cautious.