Goe Harley-Davidson May 2014

Goe Harley-Davidson May 2014

Google AdWords Campaign Report 5/1/2014 - 5/31/2014 Segments: Search Network, All Devices, All Click Types Campaign: Clicks 52 37

36

39 27

40 34 27

27

33

32 30 26 25

21

26

38 34 36 33 33

30

25

28 24 24 25 26

23

21

19

38 37 33

13

5/1

5/3

5/5

5/7

5/9

5/11

5/13

5/15

5/17

Impressions

Clicks

CTR

13,366

922

6.90%

Ad Group

5/19

5/21

5/23

5/25

5/27

5/29

5/31

Impressions

Clicks

CTR

8,727

746

8.55%

600

70

11.67%

Dealer

2,075

62

2.99%

Houston/Competition

1,941

44

2.27%

Dynamic Ads Used

Sitelinks Here is a breakdown of Sitelink Performance for this month. As a reminder, Sitelinks are a great way to allow your potential customer direct access to a specific segment of your site. We set these sitelinks to allow Google to include them with your ads, and though inclusion is determined by Google we see significant resulting action.The chart below displays the click-through rate per extension. Meaning how many times your ad was clicked when shown with one or more sitelinks. This helps us determine which sitelinks your potential customers are showing more interest in.

Google AdWords Top Keywords Report 5/1/2014 - 5/31/2014 Segments: Search Network, All Devices, All Click Types

Keyword

Clicks

Impressions

CTR

used harley davidson

32

226

14.16%

goe harley davidson

21

95

22.11%

used harley davidson houston

15

105

14.29%

harley davidson houston

12

472

2.54%

houston harley

9

232

3.88%

harley davidson dealers

5

158

3.16%

used harley davidsons

5

18

27.78%

houston harley davidson

4

89

4.49%

used harley davidson for sale

4

31

12.90%

motorcycles for sale houston

3

97

3.09%

harley davidson used

3

40

7.50%

goe harley angleton tx

3

16

18.75%

harley davidson angleton

3

14

21.43%

used motorcycles houston

2

198

1.01%

motorcycle for sale in houston tx

2

98

2.04%

harley davidson for sale

2

85

2.35%

used motorcycles houston texas

2

75

2.67%

motorcycle for sale houston tx

2

52

3.85%

Google AdWords Top Ads Report 5/1/2014 - 5/31/2014 Ad

Clicks

Impressions

CTR

Campaign #1

746

8,727

8.55%

Text ad

Campaign #1

70

600

11.67%

Harley-Davidson® Dealer Text ad See what's in stock and schedule a a Test Ride or get a Quote online! www.GoeHarley-Davidson.com/i nStock

Campaign #1

39

790

4.94%

Houston Area Motorcycles HUGE selection of New & Used H-D® 35mi from Houston- Inventory Online www.GoeHarley-Davidson.com/i nStock

Text ad

Campaign #1

38

1,741

2.18%

Pre-Owned HD® Bikes View our selection of used bikes & get onto your next motorcycle today www.GoeHarley-Davidson.com/u sed

Text ad

Campaign #1

21

1,126

1.87%

New & Pre-Owned Harley-Davidsons View our inventory online now! www.GoeHarley-Davidson.com/

PreOwned Harley-Davidson® Huge selection of used H-D® bikes. Photos, Specs & Prices online now! www.GoeHarley-Davidson.com/p reowned

Ad Type

Campaign

Dynamic search ad