Going Social, Mobile & Cloud for Business - BlackSquare
Going Social, Mobile & Cloud for Business April 14, 2014
Matthew Protti, CEO @MatthewProtti
BlackSquare is a leader in Platform as a Service (PaaS) ecommerce for the global wine and spirits industry. Blackboxx is the most powerful direct to consumer (DTC) wine ecommerce platform available globally.
www.blackboxx.biz
BlackSquare s International Reach BlackSquare is the only truly international option when it comes for wine ecommerce. • Multi-lingual • Multi-geography • Multi-currency BlackSquare has experience in wine ecommerce in four continents and tens of millions of dollars of transactions per year.
Blackboxx allows wineries/retailers to manage the entire ecommerce and wine club process, from signup through distribution and customer/social marketing. • • •
designed to increase direct to consumer sale profitability maximizing customer signup and retention minimizing administration costs and reducing capital investment in IT
Blackboxx = social, cloud, mobile Blackboxx is an ecommerce platform as a service (PaaS) which has been built from scratch over the last 3 years. • Blackboxx is entirely cloud based. All infrastructure is backed by multigeography redundant systems and hosted on Tier 1 providers. • Blackboxx is only available as mobile responsive. • Social integrations are foremost.
Blackboxx is an industry specific ecommerce platform, which is a major trend globally. Companies like Shopify are changing the landscape for generic ecommerce, however, there is a major shift away from other non-specific platforms such as Magento.
The Four Types of Ecommerce 1) Ad Hoc – individual purchases. The easiest, cheapest and lowest LTV of all types of ecommerce. Makes up the majority of transactions 2) Recurring – subscription model. Makes up 50% - 70% of revenue in various industries in the U.S. (wine, fashion). Extremely popular in North America. Lagging elsewhere 3) Targeted – email marketing driven purchases. Can be very effective with the right email list. 4) Gifting – two customer additions in a database. Should be marketed to differently. China already a global leader in gift ecommerce.
Global Ecommerce Trends Asia-Pacific • Asia-Pacific will pass North America in 2014 to become the largest ecommerce market globally with $525.2B in sales. • China will comprise 60% of ecommerce sales in 2014, estimated to increase to 75% by 2017.
Europe • Estimated sales of $405 million in 2014, the growth profile is coming from Russia, Italy, UK, Spain, Sweden.
North America • Extremely complex regulatory and taxation systems impede growth and stifle innovation. Technology adoption the highest. $482.6B in sales in 2014. • Canada can expect faster growth than the U.S.
Source: Direct to Consumer wine ecommerce in the global wine industry: why do some countries lag in adoption? By Matthew Protti as presented at the American Association of Wine Economists 7th Annual Conference, June 2013 eMarketer – Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year, Feb 2014
Global Ecommerce Trends China continues to drive global ecommerce, with Indonesia and India following. However, China ecommerce is substantially different than North American ecommerce. North America is the only region where 50% of residents purchase online. Why? • Gifting • Mobile • Ad hoc vs. recurring
eMarketer – Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year, Feb 2014
Why Does Cloud Make Sense? BlackSquare sells Blackboxx to SMEs as well as large enterprises. Why does a cloud based ecommerce system make sense? • Attractive economics. Radically reduces capital costs associated with spinning up servers and infrastructure. • Multi-geography redundancy makes infrastructure more stable. • Large enterprise clients may be interested in “Private Clouds”, however, there is a major opportunity for SMEs to growth with public cloud based platforms. • Updating IT and security is easy. • Heartbleed as an example • Pay for only what you need. Scalable and growth oriented.
Mobile Is The Future
Social Media Needs To Integrate With Ecommerce Social media is an important! For marketing and communications with customers. By connecting Social Media with Ecommerce, a SME can establish a new sales channel and track sales metrics. Consider partnering with a major social player such as HootSuite, a BlackSquare collaborator and partner.
Contact Us BlackSquare Headquarters Calgary, Canada 403.648.9094 Matthew Protti – CEO Company: blacksquare.ca Product: blackboxx.biz
Matthew Protti, CEO @MatthewProtti
BlackSquare is a leader in Platform as a Service (PaaS) ecommerce for the global wine and spirits industry. Blackboxx is the most powerful direct to consumer (DTC) wine ecommerce platform available globally.
www.blackboxx.biz
BlackSquare s International Reach BlackSquare is the only truly international option when it comes for wine ecommerce. • Multi-lingual • Multi-geography • Multi-currency BlackSquare has experience in wine ecommerce in four continents and tens of millions of dollars of transactions per year.
Blackboxx allows wineries/retailers to manage the entire ecommerce and wine club process, from signup through distribution and customer/social marketing. • • •
designed to increase direct to consumer sale profitability maximizing customer signup and retention minimizing administration costs and reducing capital investment in IT
Blackboxx = social, cloud, mobile Blackboxx is an ecommerce platform as a service (PaaS) which has been built from scratch over the last 3 years. • Blackboxx is entirely cloud based. All infrastructure is backed by multigeography redundant systems and hosted on Tier 1 providers. • Blackboxx is only available as mobile responsive. • Social integrations are foremost.
Blackboxx is an industry specific ecommerce platform, which is a major trend globally. Companies like Shopify are changing the landscape for generic ecommerce, however, there is a major shift away from other non-specific platforms such as Magento.
The Four Types of Ecommerce 1) Ad Hoc – individual purchases. The easiest, cheapest and lowest LTV of all types of ecommerce. Makes up the majority of transactions 2) Recurring – subscription model. Makes up 50% - 70% of revenue in various industries in the U.S. (wine, fashion). Extremely popular in North America. Lagging elsewhere 3) Targeted – email marketing driven purchases. Can be very effective with the right email list. 4) Gifting – two customer additions in a database. Should be marketed to differently. China already a global leader in gift ecommerce.
Global Ecommerce Trends Asia-Pacific • Asia-Pacific will pass North America in 2014 to become the largest ecommerce market globally with $525.2B in sales. • China will comprise 60% of ecommerce sales in 2014, estimated to increase to 75% by 2017.
Europe • Estimated sales of $405 million in 2014, the growth profile is coming from Russia, Italy, UK, Spain, Sweden.
North America • Extremely complex regulatory and taxation systems impede growth and stifle innovation. Technology adoption the highest. $482.6B in sales in 2014. • Canada can expect faster growth than the U.S.
Source: Direct to Consumer wine ecommerce in the global wine industry: why do some countries lag in adoption? By Matthew Protti as presented at the American Association of Wine Economists 7th Annual Conference, June 2013 eMarketer – Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year, Feb 2014
Global Ecommerce Trends China continues to drive global ecommerce, with Indonesia and India following. However, China ecommerce is substantially different than North American ecommerce. North America is the only region where 50% of residents purchase online. Why? • Gifting • Mobile • Ad hoc vs. recurring
eMarketer – Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year, Feb 2014
Why Does Cloud Make Sense? BlackSquare sells Blackboxx to SMEs as well as large enterprises. Why does a cloud based ecommerce system make sense? • Attractive economics. Radically reduces capital costs associated with spinning up servers and infrastructure. • Multi-geography redundancy makes infrastructure more stable. • Large enterprise clients may be interested in “Private Clouds”, however, there is a major opportunity for SMEs to growth with public cloud based platforms. • Updating IT and security is easy. • Heartbleed as an example • Pay for only what you need. Scalable and growth oriented.
Mobile Is The Future
Social Media Needs To Integrate With Ecommerce Social media is an important! For marketing and communications with customers. By connecting Social Media with Ecommerce, a SME can establish a new sales channel and track sales metrics. Consider partnering with a major social player such as HootSuite, a BlackSquare collaborator and partner.
Contact Us BlackSquare Headquarters Calgary, Canada 403.648.9094 Matthew Protti – CEO Company: blacksquare.ca Product: blackboxx.biz
