Going Viral

Going Viral Innovative Thinking And Critical Analysis

Content Schedule ›  Defining

viral memes ›  Successes and challenges ›  Fostering Innovation ›  Next Steps

What is a meme? ›  Culturally

contextualized exchange of info

What is “going viral”? ›  Explosive,

often brief, popularity of a meme

Strategies for Success ›  Capitalize

on popular culture ›  Unexpected humor from a reputable authority ›  Target new demographics

CDC’s Zombie Preparedness Campaign

Planned Parenthood – Vampire STD Awareness

Public Health Memes - Tumblr

Emergency Management Memes

Edmonds Dispatch Harlem Shake

Fostering Innovation ›  Create •  •  •  •  • 

safe spaces for:

More than just an “open door” policy Questioning the status quo Calculated risk taking Productive play Judgment-free brainstorming

›  Be

aware of limiting behaviors!

Next Steps ›  Start •  •  • 

succession planning now!

Mentor second-generation EMs Build coursework and academic programs Establish best practices

›  Engage •  • 

in open dialogue

Share your stories Actively listen to new ideas

Courting the Creative ›  Creative

ideas challenge our assumptions ›  Creative individuals challenge the status quo, established authority, and you ›  Seek out people who think differently •  •  • 

Demographic Experience Culture

Thank you! ›  Elizabeth •  • 

@ElizabethKingEM [email protected]

›  Alisha •  • 

King, MEP

Griswold, CEM

@alisha_beth [email protected]