Graphic Standards Manual
Graphic Standards Manual
A practical guide for producing materials for Highland Community College
Identity Standards
Highland Community College Graphic Standards Manual
Importance and Purpose of Identity Standards This Graphic Standards Manual defines and outlines how to use all identifying elements pertaining to Highland Community College (HCC) including logos, mascot, and fonts. As relevant situations arise, updates to these guidelines will be distributed. Any question about specifications and its contents should be directed to Jaime Albers, Director of Graphic Arts, at 785.442.6090 or [email protected]
3
Brand Messaging
Highland Community College Graphic Standards Manual
Messaging Overview To be truly effective, any messaging from Highland Community College must give the recipient “reasons why” they should attend or associate with the College. When producing any piece of communication on behalf of HCC, be sure to include any or all of the following points to give support to the document: Wide Range of Courses - from academic prerequisites to business training and community education programs, HCC offers something for everyone. Six Convenient Locations - Highland main campus with regional sites in Atchison, Baileyville (Western), Holton, Perry, and Wamego Affordable - because of our size and resources, we’re able to offer an education at much lower costs than bigger colleges and universities, while still retaining high standards and national accreditation. The use of these benefits can assist in providing incentive and increasing interest, as well as promoting a positive feeling about HCC, its people, and its programs.
4
Brand Messaging
Highland Community College Graphic Standards Manual
College Mission Statement HCC, the first college in Kansas, provides lifelong learning opportunities and contributes to economic development to enhance the quality of life in the communities we serve.
College Visual Statement Highland Community College is recognized as the college of choice in Northeast Kansas. Vital Characteristics Highland Community College began as Highland University in 1858, making it the first college in Kansas. After eight name changes, the College is now in its 157th year of providing higher education opportunities to the people of Northeast Kansas in a small rural setting. The College has traditionally prepared students to continue their studies at baccalaureate institutions. Studies conducted at the Regents universities in Kansas show that students who begin their college careers at HCC and then transfer do as well or better academically than all other students who transfer to those universities and those who start there. In July of 2008, the region’s technical college merged with the College, allowing HCC to expand its educational services to the nine county service area in Northeast Kansas. Governance The College is governed by a six-member Board of Trustees comprised of residents of Doniphan County, the location of the original campus, who are elected for four-year terms. Three members are up for re-election every two years. On the state level, HCC is coordinated by the Kansas Board of Regents (KBOR), which governs the state’s six universities. KBOR was reconstituted by legislative action in 1999 to include coordination of the state’s 19 community colleges and 12 technical schools. Prior to 1999, Kansas community colleges and technical schools were under the auspices of the State Board of Education, which governs the state’s K-12 system. The 1999 change was designed to implement a seamless system of higher education in the state. Mission The initial appraisal of our first portfolio resulted in a yearlong strategic planning process. That experience provided the opportunity for the Board of Trustees to revisit and refine the Mission Statement it adopted in 1997. New Mission and Vision Statements were adopted in August of 2009.
5
College Logo
Highland Community College Graphic Standards Manual
Design Elements The logo is not only a symbol, but also a piece of artwork that should not be reproduced in type or used in body copy, headlines, or the possessive, plural, or as a part of another word, nor should it ever be altered in any way.
The HCC logo is the primary identification of our College and as such, it should appear on all HCC communications. Templates are available for College documents with the correct logo usage. Use these templates when communicating internally or externally with students, vendors, and the community.
6
Logo Usage
Highland Community College Graphic Standards Manual
Logo Configurations The Highland Community College logo exists in two versions that allow for use in a variety of situations. The approved versions and their preferred usage are as follow:
Horizontal Version This is the preferred usage of the Highland Community College logo. Please use it whenever possible.
Standard Stacked Version This version is to be used when space is limited and a more horizontal application would fit better.
7
Logo Usage
Highland Community College Graphic Standards Manual
Logo Size Restrictions Minimum Size The minimum size for use of the preferred HCC logo will depend on media or how it’s produced. Use the following as a rule and refer all exceptions to Public Relations & Marketing for review. When using the horizontal version of the logo, size comparably.
Print:
1 inch in height.
Measurement should always be from the top of the “H” to the bottom of the descenders in “Community College.”
Maximum size There is no maximum size for the HCC logo usage. However, attention needs to be paid to the integrity of the logo as distortion and image quality can often become a factor in larger-format processes.
Proportions If you are using the logo on a non-template document, be sure to size the logo proportionally to fit your materials. Never stretch or compress the logo in any way as this distorts the artwork and is no longer a true representation of the College.
9
Logo Usage
Highland Community College Graphic Standards Manual
Logo Colors It is preferred that the Western Nebraska Community College logo be used in its color format of blue and gold on a white background. When a color format is not practical, the black, grayscale, or white versions on the next page may be used.
Color Formats Spot Color* Navy- PMS 295 C Gold/Yellow - PMS 109 4-Color Process* Navy- - C:100 M:96 Y:36 K:18 Gold - C:0 M:14 Y:96 K:0 Electronic/RGB Navy- - R:21
G:43 B:78
Gold - R:240
G:202
Web Palette Navy-- 152b4e Gold - f0ca34
10
B:53
11
Athletic Logo
Highland Community College Graphic Standards Manual
The Athletic Mascot
The Athletic Logo The College mascot is the Scottie Dog. the HCC athletic programs use a stylized image of a scottie head. The traditional Highland "H" is another variation that can be used for athletic purposes as well.
14
15
Fonts
Highland Community College Graphic Standards Manual
College Fonts Fonts, or typefaces, are also a key visual component in communicating a brand. HCC has an official fonts of Arial for headers and subheads.
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
20
22
This manual has been issued for your convenience as an authoritative guide for any document or other communication that comes from or on behalf of Highland Community College and the guidelines within it must be adhered to. If you have questions regarding this document, please contact Jaime Albers, Director of Graphic Arts, 785.442.6090 or [email protected]
A practical guide for producing materials for Highland Community College
Identity Standards
Highland Community College Graphic Standards Manual
Importance and Purpose of Identity Standards This Graphic Standards Manual defines and outlines how to use all identifying elements pertaining to Highland Community College (HCC) including logos, mascot, and fonts. As relevant situations arise, updates to these guidelines will be distributed. Any question about specifications and its contents should be directed to Jaime Albers, Director of Graphic Arts, at 785.442.6090 or [email protected]
3
Brand Messaging
Highland Community College Graphic Standards Manual
Messaging Overview To be truly effective, any messaging from Highland Community College must give the recipient “reasons why” they should attend or associate with the College. When producing any piece of communication on behalf of HCC, be sure to include any or all of the following points to give support to the document: Wide Range of Courses - from academic prerequisites to business training and community education programs, HCC offers something for everyone. Six Convenient Locations - Highland main campus with regional sites in Atchison, Baileyville (Western), Holton, Perry, and Wamego Affordable - because of our size and resources, we’re able to offer an education at much lower costs than bigger colleges and universities, while still retaining high standards and national accreditation. The use of these benefits can assist in providing incentive and increasing interest, as well as promoting a positive feeling about HCC, its people, and its programs.
4
Brand Messaging
Highland Community College Graphic Standards Manual
College Mission Statement HCC, the first college in Kansas, provides lifelong learning opportunities and contributes to economic development to enhance the quality of life in the communities we serve.
College Visual Statement Highland Community College is recognized as the college of choice in Northeast Kansas. Vital Characteristics Highland Community College began as Highland University in 1858, making it the first college in Kansas. After eight name changes, the College is now in its 157th year of providing higher education opportunities to the people of Northeast Kansas in a small rural setting. The College has traditionally prepared students to continue their studies at baccalaureate institutions. Studies conducted at the Regents universities in Kansas show that students who begin their college careers at HCC and then transfer do as well or better academically than all other students who transfer to those universities and those who start there. In July of 2008, the region’s technical college merged with the College, allowing HCC to expand its educational services to the nine county service area in Northeast Kansas. Governance The College is governed by a six-member Board of Trustees comprised of residents of Doniphan County, the location of the original campus, who are elected for four-year terms. Three members are up for re-election every two years. On the state level, HCC is coordinated by the Kansas Board of Regents (KBOR), which governs the state’s six universities. KBOR was reconstituted by legislative action in 1999 to include coordination of the state’s 19 community colleges and 12 technical schools. Prior to 1999, Kansas community colleges and technical schools were under the auspices of the State Board of Education, which governs the state’s K-12 system. The 1999 change was designed to implement a seamless system of higher education in the state. Mission The initial appraisal of our first portfolio resulted in a yearlong strategic planning process. That experience provided the opportunity for the Board of Trustees to revisit and refine the Mission Statement it adopted in 1997. New Mission and Vision Statements were adopted in August of 2009.
5
College Logo
Highland Community College Graphic Standards Manual
Design Elements The logo is not only a symbol, but also a piece of artwork that should not be reproduced in type or used in body copy, headlines, or the possessive, plural, or as a part of another word, nor should it ever be altered in any way.
The HCC logo is the primary identification of our College and as such, it should appear on all HCC communications. Templates are available for College documents with the correct logo usage. Use these templates when communicating internally or externally with students, vendors, and the community.
6
Logo Usage
Highland Community College Graphic Standards Manual
Logo Configurations The Highland Community College logo exists in two versions that allow for use in a variety of situations. The approved versions and their preferred usage are as follow:
Horizontal Version This is the preferred usage of the Highland Community College logo. Please use it whenever possible.
Standard Stacked Version This version is to be used when space is limited and a more horizontal application would fit better.
7
Logo Usage
Highland Community College Graphic Standards Manual
Logo Size Restrictions Minimum Size The minimum size for use of the preferred HCC logo will depend on media or how it’s produced. Use the following as a rule and refer all exceptions to Public Relations & Marketing for review. When using the horizontal version of the logo, size comparably.
Print:
1 inch in height.
Measurement should always be from the top of the “H” to the bottom of the descenders in “Community College.”
Maximum size There is no maximum size for the HCC logo usage. However, attention needs to be paid to the integrity of the logo as distortion and image quality can often become a factor in larger-format processes.
Proportions If you are using the logo on a non-template document, be sure to size the logo proportionally to fit your materials. Never stretch or compress the logo in any way as this distorts the artwork and is no longer a true representation of the College.
9
Logo Usage
Highland Community College Graphic Standards Manual
Logo Colors It is preferred that the Western Nebraska Community College logo be used in its color format of blue and gold on a white background. When a color format is not practical, the black, grayscale, or white versions on the next page may be used.
Color Formats Spot Color* Navy- PMS 295 C Gold/Yellow - PMS 109 4-Color Process* Navy- - C:100 M:96 Y:36 K:18 Gold - C:0 M:14 Y:96 K:0 Electronic/RGB Navy- - R:21
G:43 B:78
Gold - R:240
G:202
Web Palette Navy-- 152b4e Gold - f0ca34
10
B:53
11
Athletic Logo
Highland Community College Graphic Standards Manual
The Athletic Mascot
The Athletic Logo The College mascot is the Scottie Dog. the HCC athletic programs use a stylized image of a scottie head. The traditional Highland "H" is another variation that can be used for athletic purposes as well.
14
15
Fonts
Highland Community College Graphic Standards Manual
College Fonts Fonts, or typefaces, are also a key visual component in communicating a brand. HCC has an official fonts of Arial for headers and subheads.
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
20
22
This manual has been issued for your convenience as an authoritative guide for any document or other communication that comes from or on behalf of Highland Community College and the guidelines within it must be adhered to. If you have questions regarding this document, please contact Jaime Albers, Director of Graphic Arts, 785.442.6090 or [email protected]
