SUCCESS SNAPSHOT: GREATER POCATELLO CHAMBER OF COMMERCE
17 1,148 7,933+ 285
MEMBER COMPANIES ENGAGED EMPLOYEE PARTICIPANTS CHALLENGES COMPLETED
MILLION STEPS TAKEN
HUBBUB 12-MONTH CASE STUDY
greater pocatello chamber of commerce: a community takes millions of steps to better health THE BACKGROUND: Located in Idaho, the Greater Pocatello Chamber of Commerce promotes and fosters a favorable business climate for the benefit of Chamber members and the entire community. THE CHALLENGE: Wanting to improve the health of their employees and neighbors, Pocatello’s business leaders formed a Chamber Wellness Committee. Its mission: Promote wellness and activate a health-minded employee population in Southeast Idaho. To fulfill its goal, the group searched for a wellness program that could work for a variety of industries. It also had to have a flexible engagement model—one that could motivate individual employees, and also allow companies to engage with other companies and members of the community in activities that promoted positive and healthy changes.
THE SOLUTION: hubbub’s unique wellness platform offered the easy-to-manage flexibility the Greater Pocatello Chamber was seeking. The group’s Wellness Committee appreciated how easy it is to track activities and reward companies for participating in hubbub’s innovative mix of health-focused challenges. The needs of the Greater Pocatello Chamber of Commerce helped to drive hubbub’s creation of an association model, allowing the activity of several groups to roll up to one parent company or group.
“
I feel like physical activity is contagious. I really want people in our community to get
THE LAUNCH:
THE RESULTS:
hubbub’s association model was quickly
With the community rallying behind
put into action when the Chamber
the initiative, the eight-week step
partnered with the Portneuf Health
challenge attracted 17 companies.
Care Foundation to launch a company
On the final day of the challenge, the
vs. company steps challenge. Their goal
Chamber and Portneuf Health Care
was to engage 10 companies and
Foundation hosted the first annual
100 employees. The Chamber worked
Chamber Wellness 5k run. The free
closely with hubbub to create pre-set
event drew walking challenge
teams for each participating company—
participants along with their spouses,
employees were asked to walk at least
friends and neighbors.
10,000 steps each day.
more active.
”
Holly R Sierra, Community Health Coordinator Portneuf Health Care Foundation
At the end of the day, after eight weeks
The 10,000 Steps on the Move
of walking (and running), participating
challenge sparked widespread support
teams had collectively logged over
from the community and media:
285 million steps on hubbub!
Newspaper and radio ads invited
The momentum didn’t stop with the
community participation.
10,000 Steps on the Move challenge—
Local television covered the launch.
Chamber member employees have completed a total of 7,933 hubbub
Challenge progress was posted
challenges, achieving an average
on area billboards.
sustained engagement rate of 55%.
Weekly results were published
The average employee engagement
and broadcast.
rate for other wellness programs is only about 20%, according to the
Sandwich boards recognizing the
2012 RAND Employer Survey.
leading teams and companies were placed outside their offices.
THE FUTURE: The enthusiasm is growing. The Chamber and its partners plan to create more custom challenges to get the whole community moving. In the meantime, employees of Chamber member companies continue to Move, Nourish, Balance, Mingle and Rewind with hubbub.
about hubbub hubbub is a technology-driven wellness solution that uses social circles, the love of the game, a turnkey incentive engine, and the quickest health quiz on the planet to 07525-hub/04-21-14 © 2014 hubbub
inspire employees to get moving and live healthy. for more information, go to hubbubhealth.com/employers
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