Growing the Economy, Helping Families Pay the Bills - Airbnb Citizen

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Growing the Economy, Helping Families Pay the Bills Analysis of Economic Impacts 2014

FINDINGS REPORT | MAY 2015

Executive Summary Growing the economy through visitor spending Supporting neighborhoods in all five boroughs Making New York more affordable for more families

HR&A Advisors, Inc.

Airbnb, an online marketplace that allows people to list and book rooms and homes, supported substantial economic activity in NYC in 2014. Airbnb properties in NYC

$1.15B TOTAL ECONOMIC ACTIVITY

$301M

$844M

TO HOST HOUSEHOLDS

TO NYC BUSINESSES

10,580 TOTAL JOBS SUPPORTED

Note: All analysis is based on reservation data for January – December 2014 and a survey of NYC guests and hosts who were active in 2014. Economic activity includes $915M in direct spending and $230M in indirect and induced spending according to IMPLAN analysis. Jobs supported include jobs supported by $1.15B in total economic spending as well as the 2.1% of hosts who stated that Airbnb was their primary source of income. See Appendix for more detail.

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 2

Airbnb supports the City of New York’s efforts to create an economy that benefits all New Yorkers through the following three goals:

Growing the Economy, Helping Families Pay the Bills 1. Growing the economy through visitor spending

2. Supporting neighborhoods in all five boroughs

3. Making New York more affordable for more families

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 3

GROWING THE ECONOMY THROUGH VISITOR SPENDING

The number of Airbnb visitors in NYC continues to grow rapidly. Airbnb visitors

767,000 416,000 304,000

84% INCREASE

37% INCREASE

2012

2013*

2014

* 2013 numbers represent the period from August 2012 to July 2013.

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 4

GROWING THE ECONOMY THROUGH VISITOR SPENDING

Since studies conducted in 2012 and 2013, Airbnb economic activity has more than doubled, reaching over $1B in 2014. Total jobs supported

Total economic activity

10,580

$1.15B

$632M 4,575

$428M

81% INCREASE

48%

INCREASE

39%

INCREASE

2012

131%

3,285

INCREASE

2013*

2014

2012

2013*

2014

* 2013 numbers represent the period from August 2012 to July 2013.

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 5

GROWING THE ECONOMY THROUGH VISITOR SPENDING

Airbnb attracts visitors who spend more time and money in NYC.

Airbnb visitors

Hotel visitors

5.8

3.9

AVERAGE NIGHTS STAY

AVERAGE NIGHTS STAY

$1,450 TOTAL TRIP SPENDING

HR&A Advisors, Inc.

$1,370 TOTAL TRIP SPENDING

EXECUTIVE SUMMARY| 6

GROWING THE ECONOMY THROUGH VISITOR SPENDING

Airbnb attracts a new type of visitor to NYC.

87%

81%

82%

OF GUESTS USE AIRBNB BECAUSE THEY WANT TO BE FINANCIALLY CONSCIOUS

OF GUESTS USE AIRBNB BECAUSE THEY WANT TO EXPLORE A SPECIFIC NEIGHBORHOOD

OF GUESTS USE AIRBNB BECAUSE THEY WANT MORE AMENITIES THAN HOTELS OFFER

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 7

SUPPORTING NEIGHBORHOODS IN ALL FIVE BOROUGHS

Airbnb visitors prefer to stay outside of traditional hotel neighborhoods and spend money at local businesses.

$235M ECONOMIC ACTIVITY IN OUTER BOROUGHS

83%

42%

OF AIRBNB PROPERTIES IN NEIGHBORHOODS OUTSIDE OF MAJOR HOTEL AREAS

OF GUEST SPENDING IS IN THE NEIGHBORHOOD WHERE THEY STAYED

Note: “Traditional hotel neighborhoods” refers to Mid-Manhattan between 14th and 59th Streets, where 60-70% of hotel rooms are located.

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 8

MAKING NEW YORK MORE AFFORDABLE FOR MORE FAMILIES

Airbnb helps NYC residents pay the bills in the face of the City’s rising housing costs. Change in Median NYC Income and Rent (2000-2012) 80%

RENT

IN 2012 NEARLY

70%

55%

60% 50%

OF ALL NYC RENTAL HOUSEHOLDS WERE RENT BURDENED. (AN 11% INCREASE SINCE 2000)

40% 30% 20% 10% 0% -10% MEDIAN RENT

INCOME

MEDIAN INCOME

Note: Rent burdened households spend 30% or more of their household income on rent. Source: Office of the NYC Comptroller, The Growing Gap, 2014; City of New York, Housing New York: A Five-Borough, Ten-Year Plan, 2014.

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 9

MAKING NEW YORK MORE AFFORDABLE FOR MORE FAMILIES

Airbnb makes NYC more affordable and helps low- and middleclass residents stay in their homes.

Host households by income

72%

ABOVE MIDDLE-INCOME

OF HOSTS SAY THAT AIRBNB HAS HELPED THEM STAY IN THEIR HOMES

29%

22%

MIDDLE INCOME

29% LOW-INCOME

19% MODERATE INCOME

Note: HR&A analyzed 1- and 2-person host households (73% of survey sample); adequate survey data was not available for Airbnb households containing more than two people. For 1- and 2-person households in NYC, HUD defines low-income as up to $47,032 - $53,768 annual household income respectively (80% AMI); moderate-income as up to $70,547 - $80,653 (120% AMI); and middle-income households up to $117,578 - $134,422 (200% AMI).

HR&A Advisors, Inc.

EXECUTIVE SUMMARY| 10

Executive Summary Growing the economy through visitor spending Supporting neighborhoods in all five boroughs Making New York more affordable for more families

HR&A Advisors, Inc.

Growing the economy \ through visitor spending NYC Context: In 2014, tourism supported

359,000 jobs and $21B in wages. City projects that

67M visitors will come to NYC by the end of 2021.

HR&A Advisors, Source: NYC & Co.Inc. press releases, 2014 and 2015.

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 12

Airbnb supported unprecedented economic activity in 2014.

$1.15B

10,580

TOTAL ECONOMIC ACTIVITY

TOTAL JOBS SUPPORTED

$301M

$844M

TO HOST HOUSEHOLDS

TO NYC BUSINESSES

Note: Economic activity includes $915M in direct spending and $230M in indirect and induced spending according to IMPLAN analysis. Jobs supported include jobs supported by $1.15B economic spending as well as 2.1% of hosts who stated that Airbnb was their primary source of income. See Appendix for detail.

HR&A Advisors, Inc.

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 13

Airbnb generated $844 million in spending to NYC businesses across many sectors.

$844M TO NYC BUSINESSES

$301M $233M $197M $173M

$151M $65M Services

HR&A Advisors, Inc.

Food & beverage

Retail

Entertainment

Transport

Industry, manufacturing, and food processing

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 14

Airbnb attracts more guests looking for affordable accommodations and experiences off the beaten path. Affordable accommodations

Local experience

87%

81%

OF GUESTS USE AIRBNB BECAUSE THEY WANT TO BE FINANCIALLY CONSCIOUS

OF GUESTS WANT TO EXPLORE A SPECIFIC NEIGHBORHOOD

AIRBNB GUESTS PAY AN AVERAGE DAILY RATE OF

$160 (46% LESS THAN AVERAGE HOTEL)

HR&A Advisors, Inc.

80% OF AIRBNB VISITORS STAY OUTSIDE MID-MANHATTAN

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 15

Airbnb guests stay longer and spend more per trip than hotel visitors. Airbnb visitors

Hotel visitors

5.8

3.9

AVERAGE NIGHTS STAY

AVERAGE NIGHTS STAY

$1,450

$1,370

TOTAL TRIP SPENDING

$390 ACCOMMODATION SPENDING

TOTAL TRIP SPENDING

$600 ACCOMMODATION SPENDING

$1,060 DAYTIME SPENDING

$770 DAYTIME SPENDING

HR&A Advisors, Inc.

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 16

Airbnb accommodates many international guests, who stay longer and spend more than domestic visitors.

Airbnb visitors

Overnight NYC visitors

17% 40% DOMESTIC

INTERNATIONAL

60% INTERNATIONAL

HR&A Advisors, Inc.

83% DOMESTIC

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 17

By capturing a different visitor segment, Airbnb likely attracts substantial visits and spending that would not occur otherwise.

New visitors

New visits

New spending

51,390

79%

36%

OR 6.7% OF GUESTS, WOULD NOT HAVE STAYED IN NYC WITHOUT AIRBNB

SAY AIRBNB MAKES THEM MORE LIKELY TO RETURN TO NYC

SAY THEY WOULD NOT HAVE STAYED AS LONG WITHOUT AIRBNB

Note: When asked “If Airbnb had not been available, what would you have done?” 6.7% of guests stated they would not have come to NYC.

HR&A Advisors, Inc.

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 18

Airbnb helps solve an accommodation bottleneck, enabling NYC to accommodate more people who want to visit.

Hotel average daily rates and occupancy rates continue to climb despite 240 new hotels opening between 2006-2014.

$237

$261

$126

$132

2009

2010

$273

$281

$290

$142

$145

$144

2011

2012

2013

Hotel ADR

$295

$160

2014

Airbnb ADR

Current 88% average occupancy rate means hotels are full during peak seasons. Note: Because the 88% occupancy rate is an annual average (for 2014), during peak travel seasons, the occupancy rate is much higher, with hotels almost completely full. A 77% occupancy rate is the industry standard to induce new hotel development, indicating supply must expand to meet demand. Source: NYC & Co., STR, HVS Forecast, HR&A analysis.

HR&A Advisors, Inc.

AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 19

Executive Summary Growing the economy through visitor spending Supporting neighborhoods in all five boroughs Making New York more affordable for more families

HR&A Advisors, Inc.

Supporting neighborhoods in all five boroughs NYC Context:

Economic development in the outer boroughs supports the growth of jobs closer to where many New Yorkers live.

Employment grew 15% 2004-2013, outpacing Manhattan’s 10%. Source: City of New York, Department of City Planning, New York City Population HR&A Advisors, Inc. & Borough, 2010-2040, 2013. AIRBNB: GROWING THE ECONOMY THROUGH VISITOR SPENDING| 21 Projections by Age/Sex

Most Airbnb guests stay outside main hotel areas throughout NYC. Airbnb properties

83% OF PROPERTIES OUTSIDE OF MID-MANHATTAN

Hotel rooms

60-70% OF HOTEL ROOMS ARE IN MID-MANHATTAN

Note: Size of each dot on hotel map indicates the estimated number of rooms for each hotel. “Mid-Manhattan” refers to Manhattan between 14th and 59th Streets.

HR&A Advisors, Inc.

AIRBNB: SUPPORTING NEIGHBORHOODS IN ALL FIVE BOROUGHS| 22

Airbnb guests spend substantially at local neighborhood businesses.

THE AVERAGE VISITOR SPENDS

THE AVERAGE VISITOR SPENDS

42%

$600

OF VISITORS’ SPENDING OCCURS IN THE NEIGHBORHOODS WHERE THEY STAY

IN THE NEIGHBORHOOD WHERE THEY STAY

HR&A Advisors, Inc.

AIRBNB: SUPPORTING NEIGHBORHOODS IN ALL FIVE BOROUGHS| 23

Airbnb visitors create significant economic activity in the outer boroughs.

$235M

2,860

TOTAL ECONOMIC ACTIVITY IN OUTER BOROUGHS

JOBS SUPPORTED IN OUTER BOROUGHS

Airbnb visitors by where they stayed 5,300 BRONX

STATEN ISLAND

(1%)

$4M $911M BRONX MANHATTAN

(
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