developed by applying the latest technologies in the world of paints and specialties which match the market needs of products to ensure that they endure harsh climatic conditions for a longer period of time.
Achievements
Market GTC Paints Company Ltd. is one of the leading companies that manufacture paints and adhesives in Gulf region, and is a highly recommended company in the Kuwait market which has been chosen to participate in many public and private sector projects. GTC has a major share of the Kuwait paints and adhesives market. It has been a major player in the paints and adhesives market since 1974. GTC has a wide variety of products all of which are considered to be the most suitable ones in the marketplace, as well as having a wide range of distributors to market its products in the Kuwait market. These products have been
GTC has developed, and introduced, many products to the market for more than three decades. Throughout this period it has also gained the trust and loyalty of its valued customers by maintaining a high quality of products and services. From those achievements the company has maintained growth and expanded its operations to the wider Gulf region. Among the many accolades that it has received over the years GTC has been awarded with the International European Award for Quality, the Kuwaiti quality mark from the Public Authority for Industry and several other awards.
History GTC was established in 1974 in Shuwaikh with an area of 3,000 square metres to manufacture decorative and construction paints to the local market. The company grew exponentially over
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the years and GTC now has a wide variety of products in decorative, construction, industrial and heavy duty coating paints, also adhesives and specialties. It has now a total area of more than 16,000 square metres of factories and storages that are located in Shuwaikh and Sabhan industrial area, and is selling to both the local and export markets.
Product GTC offers a wide range of paints, adhesives and construction materials all of which are manufactured to the company’s exacting high standards. The main body of the range is outlined below:Paints: Water-borne paints: • Acrylic base paints group. • Pure acrylic paints group. • Special resin paints group. Solvent-borne paints: • Oil based paints group • Epoxy based paints group. • Polyurethane based paints group. • Chlorinated rubber based paints group. • Special resin paints group. DL Decorative Paints: • Arabesque • Dream • Anphora • Antique • Effect Perlage • Ridescenti • Stars • Style • Perl • Sence • Brenta • Harmoni • Travertine • Metalo • Reflecto • Promatt Adhesives: • Ceramic tile adhesives. • Paper carton adhesives. • Vinyl tile adhesives. • A/C duct adhesives. • Road studs adhesives. • Wood adhesives. • General purpose adhesives. Construction Materials: • Cement and concrete bonds group. • Epoxy putty and mortar group. • Filling compounds. • Different types of putty. • Water proofing materials.
Recent Developments GTC’s research and development efforts makes sure that it maintains the highest quality and fulfills its valued customers’ requests, therby achieving their approval and satisfaction. GTC works on improving current products and developing new ones to provide its customers with a wider selection of products to create a simplified platform for their imagination. Amongst developments made so far are new high tech water based decorative paints which have been launched to the market. They are eco-friendly and simple to use which means that they are good for both the customer and his surrounding environment.
Promotion One of the ways for any company to build its brand is by encouraging satisfied customers to tell others about the products. But this method is sometimes not sufficient to spread the word about a brand so GTC uses a number of ways to promote itself and its brands. GTC makes its promotions through entering exhibitions, it also promotes through its high quality catalogues which customers can select products and colors more accurate, and through distributors. It is important for GTC to offer its customers only the best quality products at very suitable prices.
Brand Values Building a brand effectively is not an easy task and GTC has always been aware that it had to ensure that its products were always consistently good and well manufactured. This consistency has meant that the GTC brand has
become synonymous with the word quality in the Kuwait marketplace. The main factor of GTC’s brand value is the trust of consumers for GTC products, services and after sales services. Consumers who buy GTC products look for : • A high quality product and service. • A product with a reasonable price compared to its quality and durability. • A product that is almost available in all Kuwait markets and easy to get. • A wide selection of products to help them get what they need. GTC management are completely aware what the company’s customers are seeking and take great effort to ensure that these expectations are fully met. For GTC, social responsibility goes hand in hand with commercial success. It is proud of the communities in which it operates and is committed to helping them build for the future. Through a number of businesses, programmes and contributions GTC aims to share its success, care for those in need and help provide opportunity for future generations. GTC’s systems and processes, not only sound good on paper
but they are also ingrained in their culture. they have enjoyed a good health and safety record over the years and continue to strive to ensure everything that they do is safe for their employees, customers and the public in general. As well as ensuring that they operate safely and qualitatively, they minimise the impact that their work may have on the environment. The company embraces qualities like integrity, insight and innovation that drive it forward, not only as a business, but also as a responsible member of all the communities in which it operates.
www.gtcpaints.com
Things you didn’t know about
GTC Paints
GTC has around 380 products. GTC has around 200 distributors. GTC has around 55 tinting machines (computer colouring machines) in Kuwait. GTC launched sixteen new products of a new technique water based decorative paints that are eco-friendly and easy to use.