halifax identity

Primary Logo

Foundation Geometric X

Local Colour Inspiration Primary Opaque X

Primary Transparent X

Type Family Colour Options

Moss Green

Huckleberry Red

Dogwood Yellow

Lupin Purple

Alright Sans Light Use for body copy larger than 10pt

Alright Sans Regular Use for body copy with emphasis or smaller than 10pt Opaque

Opaque

Opaque

Opaque

Alright Sans Medium Use for sub-heads and to bold within light body copy

Alright Sans Bold

Use for headlines and to bold within regular body copy

Alright Sans Black Transparent

Applications

Halifax Regional Municipality. Business and government services new visual identity system for 400,000+ residents.

Transparent

Transparent

Transparent

Use for big headlines and single words