Hangout Marketing Secrets
Hangout Marketing Secrets Tested Methods that Expand Your Exposure, Maximize Your Social Influence and Monetize Your Enterprise Promoting with G+ Hangouts!
Exclusively prepared for the friends and colleagues of:
Christian Mickelsen © 2013 HangoutMarketingTraining.com All Rights Reserved.
1
The 3-Part Predicament You Now Face USEFUL TAKE-AWAYS:
Part 1: Not enough _____________ Part 2: Not enough _____________ Part 3: Not enough _____________
The Law of Growing ANY Business “Nothing happens until your offer is _____________!”
The 4 Types of Marketing Interaction USEFUL TAKE-AWAYS:
Type #1: _________________ Type #2: _________________ Type #3: _________________ Type #4: _________________ © 2013 HangoutMarketingTraining.com All Rights Reserved.
2
5 Stupid Hangout Marketing Mistakes USEFUL TAKE-AWAYS:
Mistake #1: ___________________
Mistake #2: ___________________
Mistake #3: ___________________
Mistake #4: ___________________
Mistake #5: ___________________
“Most advances are by mistake. You uncover what ‘is’ after you get rid of what ‘isn’t’.” Buckminster Fuller (1895-‐1983), author of 31 books, prolific inventor with thousands of patents. © 2013 HangoutMarketingTraining.com All Rights Reserved.
3
3 Reasons Why Entrepreneurs Fail USEFUL TAKE-AWAYS:
1) Fail to ____________________ 2) Fail to ____________________ 3) Fail to ____________________
Introducing the 3-Step F.I.T. Formula USEFUL TAKE-AWAYS:
F =
_______________
I =
_______________
T =
_______________ “Only those who risk going too far can possibly find out how far they can go.” T.S. Eliot (1888–1965), American-British poet and literary critic. © 2013 HangoutMarketingTraining.com All Rights Reserved.
4
Introducing the Theory of Engagement USEFUL TAKE-AWAYS:
The Formula: ____ = (______) 3 MC = ___________ _____________ 1
MC = ___________ _____________ 2
MC = ___________ _____________ 3
3 Question to Maximize Engagement USEFUL TAKE-AWAYS:
1) WHY _________? (Relevance)
2) WHY _________? (Credibility)
3) WHY _________? (Urgency) © 2013 HangoutMarketingTraining.com All Rights Reserved.
5
Engagement Maximization Bonus Gifts Bonus #1: ____________________________ Additional Notes
Bonus #2: ____________________________ Additional Notes
Bonus #3: ____________________________ Additional Notes
“The deepest principle in human nature is the craving to be appreciated.” William James (1842–1910), acknowledged father of American psychology, philosopher and medical doctor.
© 2013 HangoutMarketingTraining.com All Rights Reserved.
6
9 Media Platforms to Integrate with G+ !
4
5
6
3
7 Your BLOG Your or Google+ ASK Page Page
2
8
1
9 Responsive Online List !
USEFUL TAKE-AWAYS:
“Success is never the result of spontaneous combustion. You must set yourself on fire.” Arnold Glasow (1905-‐1998), humorist often cited in the WSJ, Forbes and Readers Digest.
© 2013 HangoutMarketingTraining.com All Rights Reserved.
7
12 Strategies to Repurpose Hangouts 1: __________________
7: __________________
2: __________________
8: __________________
3: __________________
9: __________________
4: __________________
10: __________________
5: __________________
11: __________________
6: __________________
12: __________________
USEFUL TAKE-AWAYS:
“Progress comes from caring more about what needs to be done than about who gets the credit.” Dorothy Height named president of the National Council of Negro Women and held it for 40 years. © 2013 HangoutMarketingTraining.com All Rights Reserved.
-
8
Overcoming 2 Crippling Objections USEFUL TAKE-AWAYS:
1) “I don’t have the ________” 2) “I don’t have the ________”
Rediscover the “Principle of Priority” Know the difference between what is ____________ and what is _____________ and DO what is _________________ first! USEFUL TAKE-AWAYS:
“Many admire, few do.”
Hippocrates (460 BC – 370 BC)
Known as the "father of medicine."
© 2013 HangoutMarketingTraining.com All Rights Reserved.
9
Prioritize Your “Social Influence” at: www.________________________.com Write Your 3 BIG “Take-Aways” Below 1) 2) 3)
“The only difference between a problem and a solution is that everybody usually understands the solution.” Charles Kettering (1876–1958), industrialist, inventor of lighting and ignition systems for cars. © 2013 HangoutMarketingTraining.com All Rights Reserved.
-
10
© 2013 HangoutMarketingTraining.com All Rights Reserved.
11
Exclusively prepared for the friends and colleagues of:
Christian Mickelsen © 2013 HangoutMarketingTraining.com All Rights Reserved.
1
The 3-Part Predicament You Now Face USEFUL TAKE-AWAYS:
Part 1: Not enough _____________ Part 2: Not enough _____________ Part 3: Not enough _____________
The Law of Growing ANY Business “Nothing happens until your offer is _____________!”
The 4 Types of Marketing Interaction USEFUL TAKE-AWAYS:
Type #1: _________________ Type #2: _________________ Type #3: _________________ Type #4: _________________ © 2013 HangoutMarketingTraining.com All Rights Reserved.
2
5 Stupid Hangout Marketing Mistakes USEFUL TAKE-AWAYS:
Mistake #1: ___________________
Mistake #2: ___________________
Mistake #3: ___________________
Mistake #4: ___________________
Mistake #5: ___________________
“Most advances are by mistake. You uncover what ‘is’ after you get rid of what ‘isn’t’.” Buckminster Fuller (1895-‐1983), author of 31 books, prolific inventor with thousands of patents. © 2013 HangoutMarketingTraining.com All Rights Reserved.
3
3 Reasons Why Entrepreneurs Fail USEFUL TAKE-AWAYS:
1) Fail to ____________________ 2) Fail to ____________________ 3) Fail to ____________________
Introducing the 3-Step F.I.T. Formula USEFUL TAKE-AWAYS:
F =
_______________
I =
_______________
T =
_______________ “Only those who risk going too far can possibly find out how far they can go.” T.S. Eliot (1888–1965), American-British poet and literary critic. © 2013 HangoutMarketingTraining.com All Rights Reserved.
4
Introducing the Theory of Engagement USEFUL TAKE-AWAYS:
The Formula: ____ = (______) 3 MC = ___________ _____________ 1
MC = ___________ _____________ 2
MC = ___________ _____________ 3
3 Question to Maximize Engagement USEFUL TAKE-AWAYS:
1) WHY _________? (Relevance)
2) WHY _________? (Credibility)
3) WHY _________? (Urgency) © 2013 HangoutMarketingTraining.com All Rights Reserved.
5
Engagement Maximization Bonus Gifts Bonus #1: ____________________________ Additional Notes
Bonus #2: ____________________________ Additional Notes
Bonus #3: ____________________________ Additional Notes
“The deepest principle in human nature is the craving to be appreciated.” William James (1842–1910), acknowledged father of American psychology, philosopher and medical doctor.
© 2013 HangoutMarketingTraining.com All Rights Reserved.
6
9 Media Platforms to Integrate with G+ !
4
5
6
3
7 Your BLOG Your or Google+ ASK Page Page
2
8
1
9 Responsive Online List !
USEFUL TAKE-AWAYS:
“Success is never the result of spontaneous combustion. You must set yourself on fire.” Arnold Glasow (1905-‐1998), humorist often cited in the WSJ, Forbes and Readers Digest.
© 2013 HangoutMarketingTraining.com All Rights Reserved.
7
12 Strategies to Repurpose Hangouts 1: __________________
7: __________________
2: __________________
8: __________________
3: __________________
9: __________________
4: __________________
10: __________________
5: __________________
11: __________________
6: __________________
12: __________________
USEFUL TAKE-AWAYS:
“Progress comes from caring more about what needs to be done than about who gets the credit.” Dorothy Height named president of the National Council of Negro Women and held it for 40 years. © 2013 HangoutMarketingTraining.com All Rights Reserved.
-
8
Overcoming 2 Crippling Objections USEFUL TAKE-AWAYS:
1) “I don’t have the ________” 2) “I don’t have the ________”
Rediscover the “Principle of Priority” Know the difference between what is ____________ and what is _____________ and DO what is _________________ first! USEFUL TAKE-AWAYS:
“Many admire, few do.”
Hippocrates (460 BC – 370 BC)
Known as the "father of medicine."
© 2013 HangoutMarketingTraining.com All Rights Reserved.
9
Prioritize Your “Social Influence” at: www.________________________.com Write Your 3 BIG “Take-Aways” Below 1) 2) 3)
“The only difference between a problem and a solution is that everybody usually understands the solution.” Charles Kettering (1876–1958), industrialist, inventor of lighting and ignition systems for cars. © 2013 HangoutMarketingTraining.com All Rights Reserved.
-
10
© 2013 HangoutMarketingTraining.com All Rights Reserved.
11
