Hashtag FaceOff: Assets Needed
Hashtag FaceOff: Assets Needed Objective Encourage consumers to vote for their favorite of two options by posting content using a hashtag to drive social engagement and collect consumer content.
Goals Achieved • Drive engagement • Activate consumser • Drive traffic to site
• Drive brand affinity • Stay top-of-mind • Support UGC strategy
Main Campaign Banner 920 x 400px Note: The progress bar counting how many people are using your hashtag will be layered on top of the lower right hand corner of this image, and will be 300px by 100px.
Secret Content Image 920 x 300-500px Note: The progress bar counting how many people are using your hashtag will be layered on top of the lower right hand corner of this image, and will be 300px by 100px.
Campaign Copy Call To Action Encourages visitors to the campaign to participate. This shows beneath the campaign banner.
Facebook Share Image 1200 x 630px
Pinterest Share Image 750 x 850px
Campaign Copy Share Copy & Creative Customize what text gets shared when a consumer clicks on one of the share icons for your gallery. You need to customize for each network listed.
Campaign Copy Hashtags Select the hashtags you want consumers to use for participation. You need one primary #hashtag, that all participating consumers will use, plus multiple secondary #hashtags, that people can use to vote. Our recommendation is 3-5 hashtags.
Campaign Copy Claim & Data Capture Form Instructions Shown above the sign up form when a participant clicks to claim their content.
Goals Achieved • Drive engagement • Activate consumser • Drive traffic to site
• Drive brand affinity • Stay top-of-mind • Support UGC strategy
Main Campaign Banner 920 x 400px Note: The progress bar counting how many people are using your hashtag will be layered on top of the lower right hand corner of this image, and will be 300px by 100px.
Secret Content Image 920 x 300-500px Note: The progress bar counting how many people are using your hashtag will be layered on top of the lower right hand corner of this image, and will be 300px by 100px.
Campaign Copy Call To Action Encourages visitors to the campaign to participate. This shows beneath the campaign banner.
Facebook Share Image 1200 x 630px
Pinterest Share Image 750 x 850px
Campaign Copy Share Copy & Creative Customize what text gets shared when a consumer clicks on one of the share icons for your gallery. You need to customize for each network listed.
Campaign Copy Hashtags Select the hashtags you want consumers to use for participation. You need one primary #hashtag, that all participating consumers will use, plus multiple secondary #hashtags, that people can use to vote. Our recommendation is 3-5 hashtags.
Campaign Copy Claim & Data Capture Form Instructions Shown above the sign up form when a participant clicks to claim their content.
