HENDRICK ACURA OVERLAND PARK
HENDRICK CHRYSLER DODGE JEEP RAM OF Charlotte HENDRICK
STYLE GUIDE ACURA OVERLAND PARK
OFFICIAL STYLE GUIDE
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
PURPOSE This Style Guide is provided to assist you with the transition into your new logo as you convert over to the NEW Hendrick Brand Initiative. It also provides many references for you and your vendors to follow in the conversion process. The brand support website (HendrickBrandSupport.com) offers verious file formats that should cover all of your needs. For any requested formats that cannot be located on the brand support website, contact Carolyn McDonough at Hendrick Automotive Group. INCLUDED - High-res Vector Logos - High-res Raster Logos - Logo Color Options - Apparel Layouts - Embroidery Files - Letterhead - Envelopes - Business Cards FONTS Eurostile Extended - Black (City Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eurostile Black (Business Card Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic - Bold (Stationery) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
294 CMYK RGB Pantone C.100 M.58 Y.0 K.21 R.0 G.85 B.150
HEX 005596
Black CMYK Pantone C.0 M.0 Y.0 K.100
HEX 000000
RGB R.0 G.0 B.0
AREA OF ISOLATION To give your logo “breathing room”, ensure there is a space that surrounds it by at least one quarter the hieght of the logo at the size being used. In the example shown below, the logo is isolated by a space of X (X = 1/4 logo height). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch.
1.00”
1/4” -2-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
This is your master logo. It is to be used as seen here for all communications for Hendrick Acura Overland Park. No variance is allowed unless color is not available, in which case it must be printed in black or white. PMS Colors BLUE - pms 294 White Black RGB Colors PMW - r-0, g-85, b-150 White - r-255, g-255, b-255 Black - r-0, g-0, b-0
ALTERNATE LOGOS
CMYK Colors PMS 294 - c-100, m-58, y-0, k-21 White - c-0, m-0, y-0, k-0 Black - c-0, m-0, y-0, k-100 SOLID BLACK When printing in black ink, use the logo as shown. REVERSED When printing the logo on a color or dark area, reverse as shown.. STANDARD RATIO Any time the logo is used the aspect of the logo must be 1.00” height to 2.00” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. ITS ONLY PURPOSE IS TO DISPLAY THE REVERSED LOGO.
-3-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide. Logos cannot be modified in any manner. As such: - DO NOT use the logo without the TM (Trademark) - DO NOT add any effects to the logo - DO NOT use anything but the approved and provided logos. - DO NOT attempt to alter the logo. - DO NOT reproduce the logo in non-approved colors. - DO NOT stretch or alter the logo’s proportions. - DO NOT attach anything to the logo. - DO NOT use part of the logo; it is an integral unit, always keep it whole. - DO NOT use the logo as part of a sentence or phrase. - DO NOT change the direction of the flag
-4-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
APPAREL
- These are the approved embroidery options. - Tonal usage is allowed on approved apparel. - Dealership logo should appear on left chest. - Hendrick or Team Hendrick should appear on back yoke. - The necessary embroidery files are available on the brand support website at HendrickBrandSupport.com.
- or -
- or -
- or -
- or -
-5-
HENDRICK ACURA OVERLAND PARK STATIONERY
STYLE GUIDE LETTERHEAD 2-COLOR
These are examples of the approved Letterhead and Envelopes. Full color or black and white is acceptable. Files for your envelope and letterhead are included on the CD. LETTERHEAD 1-COLOR
7727 Frontage Road Overland Park, KS 66204 www.hendrickacuraoverlandpark.com 913-648-5888
7727 Frontage Road Overland Park, KS 66204 www.hendrickacuraoverlandpark.com 913-648-5888
ENVELOPE 2-COLOR
ENVELOPE 1-COLOR
7727 Frontage Road Overland Park, KS 66204 7727 Frontage Road Overland Park, KS 66204
-6-
HENDRICK ACURA OVERLAND PARK BUSINESS CARDS
STYLE GUIDE
ACTUAL SIZE
This is the standard business card layout. Placements, fonts, colors and sizes should be followed. Files for these are included on the CD.
First M. Lastname Title
7727 Frontage Road Overland Park, KS 66204
913-648-5888 Fax 913-648-2524 [email protected] www.hendrickacuraoverlandpark.com
LAYOUT AND SIZE
First M. Lastname Title
7727 Frontage Road Overland Park, KS 66204
913-648-5888 Fax 913-648-2524 [email protected] www.hendrickacuraoverlandpark.com
-7-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
ART FILES
You can download this style guide along with supporting art files for the following mediums at HendrickBrandSupport.com. - Stationery - Embroidery Tapes - Logos - Business Cards - Fonts
-8-
STYLE GUIDE ACURA OVERLAND PARK
OFFICIAL STYLE GUIDE
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
PURPOSE This Style Guide is provided to assist you with the transition into your new logo as you convert over to the NEW Hendrick Brand Initiative. It also provides many references for you and your vendors to follow in the conversion process. The brand support website (HendrickBrandSupport.com) offers verious file formats that should cover all of your needs. For any requested formats that cannot be located on the brand support website, contact Carolyn McDonough at Hendrick Automotive Group. INCLUDED - High-res Vector Logos - High-res Raster Logos - Logo Color Options - Apparel Layouts - Embroidery Files - Letterhead - Envelopes - Business Cards FONTS Eurostile Extended - Black (City Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eurostile Black (Business Card Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic - Bold (Stationery) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
294 CMYK RGB Pantone C.100 M.58 Y.0 K.21 R.0 G.85 B.150
HEX 005596
Black CMYK Pantone C.0 M.0 Y.0 K.100
HEX 000000
RGB R.0 G.0 B.0
AREA OF ISOLATION To give your logo “breathing room”, ensure there is a space that surrounds it by at least one quarter the hieght of the logo at the size being used. In the example shown below, the logo is isolated by a space of X (X = 1/4 logo height). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch.
1.00”
1/4” -2-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
This is your master logo. It is to be used as seen here for all communications for Hendrick Acura Overland Park. No variance is allowed unless color is not available, in which case it must be printed in black or white. PMS Colors BLUE - pms 294 White Black RGB Colors PMW - r-0, g-85, b-150 White - r-255, g-255, b-255 Black - r-0, g-0, b-0
ALTERNATE LOGOS
CMYK Colors PMS 294 - c-100, m-58, y-0, k-21 White - c-0, m-0, y-0, k-0 Black - c-0, m-0, y-0, k-100 SOLID BLACK When printing in black ink, use the logo as shown. REVERSED When printing the logo on a color or dark area, reverse as shown.. STANDARD RATIO Any time the logo is used the aspect of the logo must be 1.00” height to 2.00” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. ITS ONLY PURPOSE IS TO DISPLAY THE REVERSED LOGO.
-3-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide. Logos cannot be modified in any manner. As such: - DO NOT use the logo without the TM (Trademark) - DO NOT add any effects to the logo - DO NOT use anything but the approved and provided logos. - DO NOT attempt to alter the logo. - DO NOT reproduce the logo in non-approved colors. - DO NOT stretch or alter the logo’s proportions. - DO NOT attach anything to the logo. - DO NOT use part of the logo; it is an integral unit, always keep it whole. - DO NOT use the logo as part of a sentence or phrase. - DO NOT change the direction of the flag
-4-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
APPAREL
- These are the approved embroidery options. - Tonal usage is allowed on approved apparel. - Dealership logo should appear on left chest. - Hendrick or Team Hendrick should appear on back yoke. - The necessary embroidery files are available on the brand support website at HendrickBrandSupport.com.
- or -
- or -
- or -
- or -
-5-
HENDRICK ACURA OVERLAND PARK STATIONERY
STYLE GUIDE LETTERHEAD 2-COLOR
These are examples of the approved Letterhead and Envelopes. Full color or black and white is acceptable. Files for your envelope and letterhead are included on the CD. LETTERHEAD 1-COLOR
7727 Frontage Road Overland Park, KS 66204 www.hendrickacuraoverlandpark.com 913-648-5888
7727 Frontage Road Overland Park, KS 66204 www.hendrickacuraoverlandpark.com 913-648-5888
ENVELOPE 2-COLOR
ENVELOPE 1-COLOR
7727 Frontage Road Overland Park, KS 66204 7727 Frontage Road Overland Park, KS 66204
-6-
HENDRICK ACURA OVERLAND PARK BUSINESS CARDS
STYLE GUIDE
ACTUAL SIZE
This is the standard business card layout. Placements, fonts, colors and sizes should be followed. Files for these are included on the CD.
First M. Lastname Title
7727 Frontage Road Overland Park, KS 66204
913-648-5888 Fax 913-648-2524 [email protected] www.hendrickacuraoverlandpark.com
LAYOUT AND SIZE
First M. Lastname Title
7727 Frontage Road Overland Park, KS 66204
913-648-5888 Fax 913-648-2524 [email protected] www.hendrickacuraoverlandpark.com
-7-
HENDRICK ACURA OVERLAND PARK
STYLE GUIDE
ART FILES
You can download this style guide along with supporting art files for the following mediums at HendrickBrandSupport.com. - Stationery - Embroidery Tapes - Logos - Business Cards - Fonts
-8-
