HENDRICK ALFA ROMEO FIAT CARY
HENDRICK CHRYSLER DODGE JEEP RAM OF CONCORD HENDRICK
GUIDE ALFA ROMEO FIAT STYLE CARY
OFFICIAL STYLE GUIDE
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
PURPOSE This Style Guide is provided to assist you with the transition into your new logo as you convert over to the NEW Hendrick Brand Initiative. It also provides many references for you and your vendors to follow in the conversion process. The brand support website (HendrickBrandSupport.com) offers verious file formats that should cover all of your needs. For any requested formats that cannot be located on the brand support website, contact Carolyn McDonough at Hendrick Automotive Group. INCLUDED - High-res Vector Logos - High-res Raster Logos - Logo Color Options - Apparel Layouts - Embroidery Files - Letterhead - Envelopes - Business Cards FONTS Eurostile Extended - Black (City Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eurostile Black (Business Card Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic - Bold (Stationery) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AREA OF ISOLATION To give your logo “breathing room”, ensure there is a space that surrounds it by at least one quarter the hieght of the logo at the size being used. In the example shown below, the logo is isolated by a space of X (X = 1/4 logo height). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch.
1.00”
1/4” -2-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
This is your master logo. It is to be used as seen here for all communications for Hendrick Alfa Romeo Fiat Cary. No variance is allowed unless color is not available, in which case it must be printed in black or white.
COLOR VALUES 485 CMYK Pantone C.0 M.95 Y.100 K.0
ALTERNATE LOGOS RGB HEX R.238 G.49 B.35 EE3123
294 CMYK RGB Pantone C.100 M.58 Y.0 K.21 R.0 G.85 B.150
HEX 005596
CMYK Black Pantone C.0 M.0 Y.0 K.100
HEX 000000
RGB R.0 G.0 B.0
SOLID BLACK When printing in black ink, use the logo as shown. REVERSED When printing the logo on a color or dark area, reverse as shown.. STANDARD RATIO Any time the logo is used the aspect of the logo must be 1.00” height to 2.00” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. ITS ONLY PURPOSE IS TO DISPLAY THE REVERSED LOGO.
-3-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide. Logos cannot be modified in any manner. As such: - DO NOT use the logo without the TM (Trademark) - DO NOT add any effects to the logo - DO NOT use anything but the approved and provided logos. - DO NOT attempt to alter the logo. - DO NOT reproduce the logo in non-approved colors. - DO NOT stretch or alter the logo’s proportions. - DO NOT attach anything to the logo. - DO NOT use part of the logo; it is an integral unit, always keep it whole. - DO NOT use the logo as part of a sentence or phrase. - DO NOT change the direction of the flag
CARY
-4-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
APPAREL
- These are the approved embroidery options. - Tonal usage is allowed on approved apparel. - Dealership logo should appear on left chest. - Hendrick or Team Hendrick should appear on back yoke. - The necessary embroidery files are available on the brand support website at HendrickBrandSupport.com.
- or -
- or -
- or -
- or -
-5-
HENDRICK ALFA ROMEO FIAT CARY STATIONERY
STYLE GUIDE LETTERHEAD 2-COLOR
These are examples of the approved Letterhead and Envelopes. Full color or black and white is acceptable. Files for your envelope and letterhead are included on the CD. LETTERHEAD 1-COLOR
91 Mackenan Drive Cary, NC 27511 www.fiatusaofcary.com 919-388-4600
91 Mackenan Drive Cary, NC 27511 www.fiatusaofcary.com 919-388-4600
ENVELOPE 2-COLOR
ENVELOPE 1-COLOR
91 Mackenan Drive Cary, NC 27511 91 Mackenan Drive Cary, NC 27511
-6-
HENDRICK ALFA ROMEO FIAT CARY BUSINESS CARDS
STYLE GUIDE
ACTUAL SIZE
This is the standard business card layout. Placements, fonts, colors and sizes should be followed. Files for these are included on the CD.
First M. Lastname Title
91 Mackenan Drive Cary, NC 27511
919-388-4600 Fax 919-319-9265 [email protected] www.fiatusaofcary.com
LAYOUT AND SIZE
First M. Lastname Title
91 Mackenan Drive Cary, NC 27511
919-388-4600 Fax 919-319-9265 [email protected] www.fiatusaofcary.com
-7-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
ART FILES
You can download this style guide along with supporting art files for the following mediums at HendrickBrandSupport.com. - Stationery - Embroidery Tapes - Logos - Business Cards - Fonts
-8-
GUIDE ALFA ROMEO FIAT STYLE CARY
OFFICIAL STYLE GUIDE
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
PURPOSE This Style Guide is provided to assist you with the transition into your new logo as you convert over to the NEW Hendrick Brand Initiative. It also provides many references for you and your vendors to follow in the conversion process. The brand support website (HendrickBrandSupport.com) offers verious file formats that should cover all of your needs. For any requested formats that cannot be located on the brand support website, contact Carolyn McDonough at Hendrick Automotive Group. INCLUDED - High-res Vector Logos - High-res Raster Logos - Logo Color Options - Apparel Layouts - Embroidery Files - Letterhead - Envelopes - Business Cards FONTS Eurostile Extended - Black (City Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eurostile Black (Business Card Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Century Gothic - Bold (Stationery) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AREA OF ISOLATION To give your logo “breathing room”, ensure there is a space that surrounds it by at least one quarter the hieght of the logo at the size being used. In the example shown below, the logo is isolated by a space of X (X = 1/4 logo height). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch.
1.00”
1/4” -2-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
This is your master logo. It is to be used as seen here for all communications for Hendrick Alfa Romeo Fiat Cary. No variance is allowed unless color is not available, in which case it must be printed in black or white.
COLOR VALUES 485 CMYK Pantone C.0 M.95 Y.100 K.0
ALTERNATE LOGOS RGB HEX R.238 G.49 B.35 EE3123
294 CMYK RGB Pantone C.100 M.58 Y.0 K.21 R.0 G.85 B.150
HEX 005596
CMYK Black Pantone C.0 M.0 Y.0 K.100
HEX 000000
RGB R.0 G.0 B.0
SOLID BLACK When printing in black ink, use the logo as shown. REVERSED When printing the logo on a color or dark area, reverse as shown.. STANDARD RATIO Any time the logo is used the aspect of the logo must be 1.00” height to 2.00” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. ITS ONLY PURPOSE IS TO DISPLAY THE REVERSED LOGO.
-3-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide. Logos cannot be modified in any manner. As such: - DO NOT use the logo without the TM (Trademark) - DO NOT add any effects to the logo - DO NOT use anything but the approved and provided logos. - DO NOT attempt to alter the logo. - DO NOT reproduce the logo in non-approved colors. - DO NOT stretch or alter the logo’s proportions. - DO NOT attach anything to the logo. - DO NOT use part of the logo; it is an integral unit, always keep it whole. - DO NOT use the logo as part of a sentence or phrase. - DO NOT change the direction of the flag
CARY
-4-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
APPAREL
- These are the approved embroidery options. - Tonal usage is allowed on approved apparel. - Dealership logo should appear on left chest. - Hendrick or Team Hendrick should appear on back yoke. - The necessary embroidery files are available on the brand support website at HendrickBrandSupport.com.
- or -
- or -
- or -
- or -
-5-
HENDRICK ALFA ROMEO FIAT CARY STATIONERY
STYLE GUIDE LETTERHEAD 2-COLOR
These are examples of the approved Letterhead and Envelopes. Full color or black and white is acceptable. Files for your envelope and letterhead are included on the CD. LETTERHEAD 1-COLOR
91 Mackenan Drive Cary, NC 27511 www.fiatusaofcary.com 919-388-4600
91 Mackenan Drive Cary, NC 27511 www.fiatusaofcary.com 919-388-4600
ENVELOPE 2-COLOR
ENVELOPE 1-COLOR
91 Mackenan Drive Cary, NC 27511 91 Mackenan Drive Cary, NC 27511
-6-
HENDRICK ALFA ROMEO FIAT CARY BUSINESS CARDS
STYLE GUIDE
ACTUAL SIZE
This is the standard business card layout. Placements, fonts, colors and sizes should be followed. Files for these are included on the CD.
First M. Lastname Title
91 Mackenan Drive Cary, NC 27511
919-388-4600 Fax 919-319-9265 [email protected] www.fiatusaofcary.com
LAYOUT AND SIZE
First M. Lastname Title
91 Mackenan Drive Cary, NC 27511
919-388-4600 Fax 919-319-9265 [email protected] www.fiatusaofcary.com
-7-
HENDRICK ALFA ROMEO FIAT CARY
STYLE GUIDE
ART FILES
You can download this style guide along with supporting art files for the following mediums at HendrickBrandSupport.com. - Stationery - Embroidery Tapes - Logos - Business Cards - Fonts
-8-
