hit the sweet spot

Report 1 Downloads 288 Views
Volume 1 Issue 4

IN THIS ISSUE:

Friday November 5 2004

STAFF DEVELOPMENT PREVIEW.

NOVEMBER: ARAB HERITAGE MONTH

The USTA staff is getting ready for the Annual Staff Development Workshop in Amelia Island. The Survivor Challenge is on, thanks to the USTA Serv team. Plus, don’t miss the Sneak Preview of the new USTA Diversity Curriculum! Join Fred Allemann, Sharon Smith-Mauney and Karlyn Lothery for “Growing Tennis through Outreach & Inclusion.” On Thursday we’ll explore Organizational and Institutional Awareness and on Friday, Strategies and Skills. If you’re trying to get on board with the USTA’s exciting new priority, these are two must see workshops.

HIT THE SWEET SPOT

NATIONAL CHAMPIONS.

• • • • •

ARAB HERITAGE MONTH HIT THE SWEET SPOT STAFF DEVELOPMENT PREVIEW NATIONAL CHAMPIONS LEARNING THE RULES

DIVERSITY FACTOIDS DID YOU KNOW??? • •

• • • • •

There are 1.2 Million people of Arab descent living in the United States. Arab ancestry includes those who are Egyptian, Iraqi, Jordanian, Lebanese, Middle Eastern, Moroccan, North African, Palestinian, Syrian, etc. Arab-American consumers have a buying power of $104 Billion The average income is $53,000, which is 22% higher than the national average of $43,800. 17% hold graduate degrees (nearly twice the American average of 9%) The Arab population increased by 40% during the 1990’s Half of the Arab population lives in California, Florida, Michigan, New Jersey, and New York

Source: US Census Bureau & www.aaiusa.org USTA DIVERSITY STATEMENT We, the United States Tennis Association, recognize diversity as essential to achieving our mission: to promote and develop the growth of tennis. For us, diversity refers to differences of

The USTA sets 2005 diversity goals. Achieving greater diversity throughout all aspects of tennis is not the sole responsibility of the Community Outreach and Diversity Offices. The only way to succeed in fulfilling the USTA Level I Strategic Priority of Multicultural Participation is to make sure everyone contributes to the effort. It is with this in mind that all managers, directors, and division Heads are in the process of setting goals for the upcoming year. Goal areas include: • Marketing & Public Relations • Membership • High Performance • Purchasing • Human Resources • Community Outreach • USTA Serv • USTA Tennis & Education Foundation • Information Technology • National Tennis Center Operations • Tournament Operations • Player and Community Development • Community Competitive Play • TennisLink Have you set your goals for 2005? If your duties entail any of the above, how can you contribute to the effort to achieve greater multicultural participation and diversity in tennis? If you’re getting ready to set your goals and need some ideas, feel free to contact the USTA Office of Diversity: 914-696-7048. We can reach 30 million by 2010 if we all

culture, ethnicity, race gender, beliefs, socioeconomic status, sexual orientation, family status, physical ability, appearance, and ideas. We acknowledge our goal is ambitious and challenging, and an opportunity we should clearly pursue. We are committed to achieving greater diversity throughout the sport and fostering a tennis environment that is more inclusive.

work together.

LEARNING THE RULES Looking for a greater understanding of the cultures in your area? Here’s a list of suggested reading to gain insight into the traditions, interests and buying trends of your potential tennis players, employees, and vendors. All are available through Amazon.com or DiversityInc.com * How to Do Business in Sixty Countries: Kiss, Bow, or Shake Hands * Multicultural Manners * 101 Tools for Tolerance * The Business Case for Diversity * The Diversity Tool Kit: How you can Build and Benefit from a Diverse Workforce * Understanding and Managing Diversity

SEXUAL HARRASSMENT & DIVERSITY TRAINING FOR NATIONAL STAFF. With the new diversity curriculum only months away from delivery and the annual Staff and Management Sexual Harassment training on the way, the national office has decided to combine the two, for the first time. Now, the entire staff will receive diversity training in the areas of: • the business case for diversity and how it applies to tennis • tolerance and expectations • outreach and inclusion The first session will be taught by Tim Mulvaney of The Mulvaney Group, this month in White Plains, following the Staff Development Workshop. Contact Human Resources or the Office of Diversity for more information.

The Diversity Update is designed to share information about what's happening at national, in the sections, and in the industry as it pertains to diversity. The Diversity Update will be produced monthly to keep the entire USTA family informed of the Association's efforts, accomplishments and lessons learned. If you have any ideas, comments, or suggestions on what you'd like to see in the newsletter or how to contact any of the parties mentioned herein, please contact the office of diversity at 914-697-2281.

United States Tennis Association 70 West Red Oak Lane White Plains NY 10604 Phone: 914-696-7048 Fax: 914-6972286 Email: [email protected] URL: http://www.tenniswelcomecenter.com

© 2002. All Rights Reserved.