Holistic Weight Management System For Health & Fitness ...
Holistic Weight Management System For Health & Fitness Professionals
Quick Start & Implementation Guide
Created By Lori Kennedy RHN www.lorikennedyrhn.com Twitter: @lorikennedyrhn
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Thank you for investing in the Holistic Weight Management System for Health & Wellness Professionals and Coaches. Please start by reading through this entire guide. Before I go into the details of the system, let me take a minute to introduce myself. I’m ambitious, driven and focused. My purpose/mission is to physically and emotionally improve the lives of 1 million people by 2022. I’ve got two amazingly active children – Alexis and Daniel. Bryan is my husband and together we run and operate our “family business” which, on paper are all of the brands, programs, services and products that full under the Positive Lifestyles Nutrition & Wellness Inc. umbrella. The Wellness Business Academy The Wellness Business Summit The Weight Loss Coach Training Program Holistic Weight Management System Private coaching & consulting, speaking and a mastermind By profession, I’m a Registered Holistic Nutritionist - that’s what the RHN stands for. By moneymaking standards, I’m a CEO of an international online company and online marketer. I like to think of myself as a “badass ladyboss hustler.” I created the Holistic Weight Management System V 2.0 for you – the health and wellness professional or coach by title, self-identifying as a badass lady/man boss hustler wanting to serve a global audience online while making good money from the comfort of a location of your choosing. Feel free to adopt my motto #mylifemyterms If you have any questions about the Holistic Weight Management System PLEASE DO NOT POST YOUR QUESTIONS ON MY FACEBOOK PAGE OR PRVATE MESSAGE ME. Your questions won’t get answered there. The only place to reach me and to get your technology or content questions answered is by email at [email protected] All right, now that we got that out of the way… let’s dive into the Holistic Weight Management System V 2.0. ©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
HWMS Quick Start & Implementation Guide Introduction I designed this turnkey program to be run as either a four- or six-week jump-start or introductory program. You can run the program online or offline. You add your branding, logo, personal content to all Holistic Weight Management System program materials. Short-term programs are a key part of fast client acquisition. Having a short-term program at a lower price point lowers the barriers to buying significantly. The short-term program gives you an opportunity to gain clients trust and prove you can get them results before asking them to invest large sums of money with you. This is especially true if you are just starting out your practice. Since you are not well known in your community yet, your prospects are not aware of you or your services. Unless you are super confident and comfortable in the sales part of your free consult, offering them a shortterm and low cost program to try out is the best way to turn prospects into clients quickly. During your short-term program, focus on building your client relationships and get the clients to know, trust and like you. Give them the WOW! experience and over-the-top customer service. Give your new clients a reason to talk about you to their friends and family by being of service to them and supporting them. Because your new clients will be feeling better, losing weight and getting the support they crave while on this program - you will easily be able to upsell them on your personalized, longer-term, higher priced program. The conversion process is usually done during the last two weeks of the program. In the weekly scripts I’ve added in space where you can promote your higher priced program. Take time to review the sales content. You will find marked spots to insert your calls to action so that you can upsell the new clients. I have placed content in the sales script that promotes a free, thirty-minute discovery session. This is the session where you ask what positive things they’ve gained from the program and what their goals are. From this assessment, you are able to identify which longer-term program would suit their goals. If you are going to run the program in a four-week period, then follow the outline for the fourweek program. I have also provided you with an outline for a six-week program.
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
All of the materials are customizable and can be modified to suit your specific program needs. Before sending out any materials, carefully review them to make sure you have added in any information I suggest. If you feel stuck and require more direction from us, please contact [email protected] to invest in additional coaching sessions to get your program up and running within the next thirty days.
Holistic Weight Management System Check List ! Getting Started & Implementation Guide ! Female/Male Weight Loss Meal Plan ! Recipes ! Food Swap List ! Grocery Shopping Lists ! Food Journal ! Program Graphics (title pages, headers and bonus graphics) ! Weekly client emails ! Weekly Handouts: Getting Started With Real Foods, Eating On The Go, Grocery Shopping Made Easy, The Big 3 Macro’s, How To Choose Carbs Wisely, How to Curb Carb Cravings, Kitchen Clean Out Checklist, How To Determine Proper Portions BONUS: ! Done-for-you sales page content ! Program Graphics
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Click To Listen to Part 1: Questions To Answer Before You Begin. 1. Who are you marketing this program to? Who is your ideal client avatar? 2. What lead magnet are you using to attract prospects into your sales funnel? 3. What email autoresponders do you have set up to promote and sell this program? 4. Are you using paid ads to get clients? 5. Are you using affiliates to get clients? 6. What is the name of your program? 7. What price point will you charge? (see pricing suggestions below) 8. Do you want to run this program online or offline? 9. Are you going to run this program on going or as a dated program with a launch? 10. Will you be offering an upsell with the sale of this program or promote an upsell later on in the program? 11. Do you want to offer it as a 28-day, 30-day or 6-week program? 12. Do you want your clients to get the entire program all at once or do you want to slowly release the content to them on a weekly basis? 13. Will you add in any bonuses? 14. Will you offer a money-back guarantee? 15. How will you take in money for this program? 16. Do you have Aweber/Mail Chimp and Lead Pages? 17. How will you be handling customer service? 18. What happens after the program is over? 19. Do you have a way to get testimonials? 20. Are you including a Facebook group? ©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Click To Listen to Part 2: Pricing Suggestions & Tips Online Pricing Suggestions: 28-Day & 30-Day online program with no live interaction from you: $27 28-Day & 30-Day online program with live interaction from you (2-4 live calls) $47 - $67 6-Week online program with no live interaction from you: $47 6-Week online program with live interaction from you (2, 4, 6 calls): $67 - $97 Offline Pricing Suggestions: 28-Day & 30-Day offline program with live in-person/skype intro/outro sessions private: $147 $197 28-Day & 30-Day offline program with live intro/outro sessions group: $97 6-Week offline program with live in-person/skype intro/outro sessions private: $147 - $197 6-Week online program with live interaction from you (2, 4, 6 calls): $167 - $197
Click To Listen to Part 3: Program Outline Click To Listen To Part 3: Evergreen Program Click To Download The Program Outline
Click To Listen to Part 4: Program Launch Click To Download The Launch Calendar Click To Download The Launch Calendar Template
Click To Download Part 5: Technology Implementation Checklist Click To Listen To Part 6: Client FAQ BONUS # 1 – Sales Page Content Click to download the sales content
Click To Download BONUS # 3 – Download The Program Graphics Click To Download BONUS # 3 – Title Pages & Additional Program Graphics *You might have already downloaded some of the program materials from the downloads’ page. They are the same materials that are provided in the quick start guide. You don’t need to download them twice.
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Quick Start & Implementation Guide
Created By Lori Kennedy RHN www.lorikennedyrhn.com Twitter: @lorikennedyrhn
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Thank you for investing in the Holistic Weight Management System for Health & Wellness Professionals and Coaches. Please start by reading through this entire guide. Before I go into the details of the system, let me take a minute to introduce myself. I’m ambitious, driven and focused. My purpose/mission is to physically and emotionally improve the lives of 1 million people by 2022. I’ve got two amazingly active children – Alexis and Daniel. Bryan is my husband and together we run and operate our “family business” which, on paper are all of the brands, programs, services and products that full under the Positive Lifestyles Nutrition & Wellness Inc. umbrella. The Wellness Business Academy The Wellness Business Summit The Weight Loss Coach Training Program Holistic Weight Management System Private coaching & consulting, speaking and a mastermind By profession, I’m a Registered Holistic Nutritionist - that’s what the RHN stands for. By moneymaking standards, I’m a CEO of an international online company and online marketer. I like to think of myself as a “badass ladyboss hustler.” I created the Holistic Weight Management System V 2.0 for you – the health and wellness professional or coach by title, self-identifying as a badass lady/man boss hustler wanting to serve a global audience online while making good money from the comfort of a location of your choosing. Feel free to adopt my motto #mylifemyterms If you have any questions about the Holistic Weight Management System PLEASE DO NOT POST YOUR QUESTIONS ON MY FACEBOOK PAGE OR PRVATE MESSAGE ME. Your questions won’t get answered there. The only place to reach me and to get your technology or content questions answered is by email at [email protected] All right, now that we got that out of the way… let’s dive into the Holistic Weight Management System V 2.0. ©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
HWMS Quick Start & Implementation Guide Introduction I designed this turnkey program to be run as either a four- or six-week jump-start or introductory program. You can run the program online or offline. You add your branding, logo, personal content to all Holistic Weight Management System program materials. Short-term programs are a key part of fast client acquisition. Having a short-term program at a lower price point lowers the barriers to buying significantly. The short-term program gives you an opportunity to gain clients trust and prove you can get them results before asking them to invest large sums of money with you. This is especially true if you are just starting out your practice. Since you are not well known in your community yet, your prospects are not aware of you or your services. Unless you are super confident and comfortable in the sales part of your free consult, offering them a shortterm and low cost program to try out is the best way to turn prospects into clients quickly. During your short-term program, focus on building your client relationships and get the clients to know, trust and like you. Give them the WOW! experience and over-the-top customer service. Give your new clients a reason to talk about you to their friends and family by being of service to them and supporting them. Because your new clients will be feeling better, losing weight and getting the support they crave while on this program - you will easily be able to upsell them on your personalized, longer-term, higher priced program. The conversion process is usually done during the last two weeks of the program. In the weekly scripts I’ve added in space where you can promote your higher priced program. Take time to review the sales content. You will find marked spots to insert your calls to action so that you can upsell the new clients. I have placed content in the sales script that promotes a free, thirty-minute discovery session. This is the session where you ask what positive things they’ve gained from the program and what their goals are. From this assessment, you are able to identify which longer-term program would suit their goals. If you are going to run the program in a four-week period, then follow the outline for the fourweek program. I have also provided you with an outline for a six-week program.
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
All of the materials are customizable and can be modified to suit your specific program needs. Before sending out any materials, carefully review them to make sure you have added in any information I suggest. If you feel stuck and require more direction from us, please contact [email protected] to invest in additional coaching sessions to get your program up and running within the next thirty days.
Holistic Weight Management System Check List ! Getting Started & Implementation Guide ! Female/Male Weight Loss Meal Plan ! Recipes ! Food Swap List ! Grocery Shopping Lists ! Food Journal ! Program Graphics (title pages, headers and bonus graphics) ! Weekly client emails ! Weekly Handouts: Getting Started With Real Foods, Eating On The Go, Grocery Shopping Made Easy, The Big 3 Macro’s, How To Choose Carbs Wisely, How to Curb Carb Cravings, Kitchen Clean Out Checklist, How To Determine Proper Portions BONUS: ! Done-for-you sales page content ! Program Graphics
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Click To Listen to Part 1: Questions To Answer Before You Begin. 1. Who are you marketing this program to? Who is your ideal client avatar? 2. What lead magnet are you using to attract prospects into your sales funnel? 3. What email autoresponders do you have set up to promote and sell this program? 4. Are you using paid ads to get clients? 5. Are you using affiliates to get clients? 6. What is the name of your program? 7. What price point will you charge? (see pricing suggestions below) 8. Do you want to run this program online or offline? 9. Are you going to run this program on going or as a dated program with a launch? 10. Will you be offering an upsell with the sale of this program or promote an upsell later on in the program? 11. Do you want to offer it as a 28-day, 30-day or 6-week program? 12. Do you want your clients to get the entire program all at once or do you want to slowly release the content to them on a weekly basis? 13. Will you add in any bonuses? 14. Will you offer a money-back guarantee? 15. How will you take in money for this program? 16. Do you have Aweber/Mail Chimp and Lead Pages? 17. How will you be handling customer service? 18. What happens after the program is over? 19. Do you have a way to get testimonials? 20. Are you including a Facebook group? ©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
Click To Listen to Part 2: Pricing Suggestions & Tips Online Pricing Suggestions: 28-Day & 30-Day online program with no live interaction from you: $27 28-Day & 30-Day online program with live interaction from you (2-4 live calls) $47 - $67 6-Week online program with no live interaction from you: $47 6-Week online program with live interaction from you (2, 4, 6 calls): $67 - $97 Offline Pricing Suggestions: 28-Day & 30-Day offline program with live in-person/skype intro/outro sessions private: $147 $197 28-Day & 30-Day offline program with live intro/outro sessions group: $97 6-Week offline program with live in-person/skype intro/outro sessions private: $147 - $197 6-Week online program with live interaction from you (2, 4, 6 calls): $167 - $197
Click To Listen to Part 3: Program Outline Click To Listen To Part 3: Evergreen Program Click To Download The Program Outline
Click To Listen to Part 4: Program Launch Click To Download The Launch Calendar Click To Download The Launch Calendar Template
Click To Download Part 5: Technology Implementation Checklist Click To Listen To Part 6: Client FAQ BONUS # 1 – Sales Page Content Click to download the sales content
Click To Download BONUS # 3 – Download The Program Graphics Click To Download BONUS # 3 – Title Pages & Additional Program Graphics *You might have already downloaded some of the program materials from the downloads’ page. They are the same materials that are provided in the quick start guide. You don’t need to download them twice.
©PLNW Inc. 2014 & Beyond. Reproduction of any of the material to be used for re-‐sell on a business to business level is strictly forbidden.
