hourglass on the red carpet
HOURGLASS ON THE RED CARPET
Devised red carpet strategy to elevate brand awareness. Project involved forging closer ties with agencies and makeup artists. As a result, Hourglass was featured on Gwyneth Paltrow, Jessica Alba, Emily Blunt and many other celebrities at key red carpet events. The strategy resulted in millions of media impressions and a spike in sales.
Devised red carpet strategy to elevate brand awareness. Project involved forging closer ties with agencies and makeup artists. As a result, Hourglass was featured on Gwyneth Paltrow, Jessica Alba, Emily Blunt and many other celebrities at key red carpet events. The strategy resulted in millions of media impressions and a spike in sales.
