HOW DO GREAT ENTREPRENEURS THINK?

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HOW DO GREAT ENTREPRENEURS THINK?

2015

Michał Parkoła

Causation

“Type a quote here.”

–Johnny Appleseed

1998

2005

2011

Effectuation

Principle 1: Bird in hand

Principle 3: Lemonade

“Type a quote here.”

–Johnny Appleseed

–Johnny Appleseed

Principle 2: Affordable loss

“Type a quote here.”

–Johnny Appleseed

Principle 4: Patchwork Quilt

“Type a quote here.”

–Johnny Appleseed

Principle 5: Pilot in the Plane

“Type a quote here.”

–Johnny Appleseed

Try it!

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