How it's used
SMSHow & it’sQR used
QR
During 2011, QR codes came onto the scene as a way to bridge mobile and traditional media across various mediums including print publications, product packaging, outdoor kiosks and more. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. In December 2011, 1 in every 5 smartphone owners in the U.S. scanned a QR code with their phone, leading Canada and European markets as the top scanning market. Canada and Germany both saw near 16 percent of smartphone owners scanning QR codes during the month, while the UK and Spain (home to the most penetrated smartphone markets) saw just 12 percent of their audiences scanning QR codes. Of those U.S. smartphone owners that scanned a QR code in December 2011, the most popular source of scanning was product packaging (done by 42 percent of the scanning population), while the most popular location for scanning was at home (done by 57 percent of scanners). Product information was the most popular result of scanning a QR code with nearly 3 in 4 of the scanning audience directed to product info. Nearly one-third of those that scanned a QR code resulted in a coupon or offer, while 1 in 4 received event information. QR codes demonstrate just one of the ways in which mobile marketing can be integrated into existing campaigns to help reach desired consumer segments and further bridge the gap between mobile and traditional marketing strategies at relatively low risk and investment for brands.
SMS SMS is powerful for marketers as well: the average open rate for SMS messages is over 95% source: frost&sullivan October 2011
According to Frost and Sullivan, the open rate for SMS messages is as high as 97%, considerably higher than through email marketing. Another amazing reality is that, as a society, people have officially been inducted into the mobile era. This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising. Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.
QR
During 2011, QR codes came onto the scene as a way to bridge mobile and traditional media across various mediums including print publications, product packaging, outdoor kiosks and more. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. In December 2011, 1 in every 5 smartphone owners in the U.S. scanned a QR code with their phone, leading Canada and European markets as the top scanning market. Canada and Germany both saw near 16 percent of smartphone owners scanning QR codes during the month, while the UK and Spain (home to the most penetrated smartphone markets) saw just 12 percent of their audiences scanning QR codes. Of those U.S. smartphone owners that scanned a QR code in December 2011, the most popular source of scanning was product packaging (done by 42 percent of the scanning population), while the most popular location for scanning was at home (done by 57 percent of scanners). Product information was the most popular result of scanning a QR code with nearly 3 in 4 of the scanning audience directed to product info. Nearly one-third of those that scanned a QR code resulted in a coupon or offer, while 1 in 4 received event information. QR codes demonstrate just one of the ways in which mobile marketing can be integrated into existing campaigns to help reach desired consumer segments and further bridge the gap between mobile and traditional marketing strategies at relatively low risk and investment for brands.
SMS SMS is powerful for marketers as well: the average open rate for SMS messages is over 95% source: frost&sullivan October 2011
According to Frost and Sullivan, the open rate for SMS messages is as high as 97%, considerably higher than through email marketing. Another amazing reality is that, as a society, people have officially been inducted into the mobile era. This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising. Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.
