How to be a #SAPro:
How to be a #SAPro: Professional Development, Personal Branding and Networking
@RachelWobrak #MSAC40
This is All About You!
Are you Afraid of Social Media?
Benefits • Opportunity to learn more about your field (student affairs or specific unit) • Build and maintain your network/relationships • Advertise your experience/strengths (market your brand) • Keep up with hot topics/current events in your field
• Connect to colleagues • Search for people to network with • Follow groups, professional organizations, universities • Start discussions, ask questions • Highlight work experience, professional organizations, community service, programs, publications, projects, presentations, freelance
Twitter • • • • •
Create a public persona Decide how to brand yourself Reach out to industry peers/leaders Twitter chats Follow/tweet conference hashtags (#MSAC40)
• Personal policy and who to friend (or not friend) • Groups to follow/contribute to – “Student Affairs Professionals”, over 20,000 members
• Be intentional about what you post • Ask questions, compare best practices
• • • • • •
Showcase your work Address a hot topic/current event Advertise an event you’re involved with Post a poll Q&A, Spotlight, Interview Your own or contribute to another’s blog
Instagram • Picture oriented • #SAPRO- 9,280 posts
Creating Your Brand • Be consistent with your message and profiles (use same picture, logo, slogan, font, etc.) • Choose the right professional name (common or unique name?) • Talents, expertise or unique contributions to the field • 80/20 ratio
How to Engage • • • • • •
Follow industry leaders Pose questions/start discussions Post articles, add your own view/comment Retweet/Favorite, Like/Share Ask for advice Share something you’ve read, heard, learned • Watch conferences and professional orgs
Network • • • • • • •
Maintain relationships from conferences Meet new friends Connect with colleagues in similar roles Find out about opportunities before others Find mentors/mentees Develop tomorrow’s #SAPro Others begin seeking you out
Questions? Ideas to Share? #MSAC40 #SAPro(s) #StudentAffairs #hesm #SAsearch #SAchat #HigherEd #SAjobs #SAtech #NASPA #ACPA
@RachelWobrak #MSAC40
This is All About You!
Are you Afraid of Social Media?
Benefits • Opportunity to learn more about your field (student affairs or specific unit) • Build and maintain your network/relationships • Advertise your experience/strengths (market your brand) • Keep up with hot topics/current events in your field
• Connect to colleagues • Search for people to network with • Follow groups, professional organizations, universities • Start discussions, ask questions • Highlight work experience, professional organizations, community service, programs, publications, projects, presentations, freelance
Twitter • • • • •
Create a public persona Decide how to brand yourself Reach out to industry peers/leaders Twitter chats Follow/tweet conference hashtags (#MSAC40)
• Personal policy and who to friend (or not friend) • Groups to follow/contribute to – “Student Affairs Professionals”, over 20,000 members
• Be intentional about what you post • Ask questions, compare best practices
• • • • • •
Showcase your work Address a hot topic/current event Advertise an event you’re involved with Post a poll Q&A, Spotlight, Interview Your own or contribute to another’s blog
Instagram • Picture oriented • #SAPRO- 9,280 posts
Creating Your Brand • Be consistent with your message and profiles (use same picture, logo, slogan, font, etc.) • Choose the right professional name (common or unique name?) • Talents, expertise or unique contributions to the field • 80/20 ratio
How to Engage • • • • • •
Follow industry leaders Pose questions/start discussions Post articles, add your own view/comment Retweet/Favorite, Like/Share Ask for advice Share something you’ve read, heard, learned • Watch conferences and professional orgs
Network • • • • • • •
Maintain relationships from conferences Meet new friends Connect with colleagues in similar roles Find out about opportunities before others Find mentors/mentees Develop tomorrow’s #SAPro Others begin seeking you out
Questions? Ideas to Share? #MSAC40 #SAPro(s) #StudentAffairs #hesm #SAsearch #SAchat #HigherEd #SAjobs #SAtech #NASPA #ACPA
