How to promote your Magic Little Grant Pack

How​ ​to​ ​promote​ ​your   Magic​ ​Little​ ​Grant 

 

Introduction    Congratulations​ ​on​ ​receiving​ ​your​ ​Magic​ ​Little​ ​Grant!​ ​The​ ​funding​ ​for​ ​this​ ​grant​ ​has​ ​been  provided​ ​by​ ​the​ ​Postcode​ ​Community​ ​Trust​ ​who​ ​Localgiving​ ​is​ ​working​ ​in​ ​partnership​ ​with​ ​to  deliver​ ​grants​ ​to​ ​local​ ​charities​ ​and​ ​community​ ​groups.    This​ ​pack​ ​provides​ ​information​ ​on​ ​how​ ​to​ ​publicise​ ​your​ ​grant.​ ​It​ ​includes:     

Contents  Talking​ ​about​ ​your​ ​Magic​ ​Little​ ​Grant

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Marketing​ ​your​ ​Magic​ ​Little​ ​Grant

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Printed​ ​material

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Online

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Social​ ​Media

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Public​ ​Relations​ ​Press

   

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Talking​ ​about​ ​your​ ​Magic​ ​Little​ ​Grant  

  We​ ​ask​ ​that​ ​supported​ ​charities​ ​and​ ​groups​ ​acknowledge​ ​the​ ​grant​ ​and​ ​its​ ​impact​ ​in​ ​all  marketing​ ​and​ ​public​ ​relations​ ​materials​ ​(where​ ​appropriate),​ ​so​ ​that​ ​as​ ​wide​ ​an​ ​audience​ ​as  possible​ ​learn​ ​about​ ​Postcode​ ​Community​ ​Trust​ ​funding.     We​ ​are​ ​also​ ​keen​ ​to​ ​help​ ​you​ ​gain​ ​as​ ​much​ ​awareness​ ​of​ ​your​ ​cause​ ​as​ ​possible,​ ​and​ ​the​ ​team  at​ ​Localgiving​ ​ ​are​ ​here​ ​to​ ​help​ ​you​ ​achieve​ ​that.     How​ ​to​ ​talk​ ​about​ ​your​ ​grant.​ ​It​ ​is​ ​most​ ​important​ ​to​ ​acknowledge​ ​the​ ​support​ ​of​ ​Postcode  Community​ ​Trust,​ ​as​ ​well​ ​as​ ​thanking​ ​players​ ​of​ ​People’s​ ​Postcode​ ​Lottery​ ​where​ ​possible.    For​ ​example:​ ​This​ ​project​ ​has​ ​been​ ​made​ ​possible​ ​by​ ​a​ ​grant​ ​from​ ​Postcode​ ​Community​ ​Trust,  a​ ​grant-giving​ ​charity​ ​funded​ ​entirely​ ​by​ ​players​ ​of​ ​People’s​ ​Postcode​ ​Lottery.   When​ ​referencing​ ​your​ ​award,​ ​please​ ​use​ ​the​ ​following​ ​terms:     •​ ​Grant   •​ ​Award   •​ ​Funding   •​ ​Support     Please​ ​do​ ​not​ ​use​ ​the​ ​word​ ​donation.   

Marketing​ ​your​ ​Magic​ ​Little​ ​Grant   Printed​ ​material 

  All​ ​projects​ ​that​ ​receive​ ​a​ ​grant​ ​can​ ​acknowledge​ ​the​ ​grant​ ​when​ ​producing​ ​printed​ ​publicity  material.​ ​For​ ​example​ ​leaflets,​ ​posters,​ ​annual​ ​reports​ ​and​ ​other​ ​publications.​ ​You​ ​may​ ​also  add​ ​the​ ​logo​ ​to​ ​equipment​ ​and​ ​kit.​ ​Please​ ​be​ ​aware​ ​of​ ​the​ ​gambling​ ​law,​ ​which​ ​prohibits​ ​the  use​ ​of​ ​the​ ​People’s​ ​Postcode​ ​Lottery​ ​logo​ ​on​ ​kit​ ​worn​ ​by​ ​individuals​ ​under​ ​the​ ​age​ ​of​ ​25.      Please​ ​use​ ​this​ ​logo​​ ​on​ ​any​ ​printed​ ​materials.   

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Online  If​ ​your​ ​organisation​ ​has​ ​a​ ​website,​ ​you​ ​can​ ​add​ ​the​ ​Postcode​ ​Community​ ​Trust​ ​logo​ ​to  acknowledge​ ​your​ ​Magic​ ​Little​ ​Grant.​ ​Please​ ​use​ t​ his​ ​logo​.     If​ ​possible,​ ​please​ ​include​ ​a​ ​short​ ​description​ ​about​ ​Localgiving​ ​and​ ​the​ ​Postcode​ ​Community  Trust​ ​–​ ​for​ ​example:    “We​ ​received​ ​a​ ​Magic​ ​Little​ ​Grant​ ​through​ ​the​ ​partnership​ ​between​ ​Localgiving​ ​and​ ​the  Postcode​ ​Community​ ​Trust.​ ​The​ ​Postcode​ ​community​ ​Trust​ ​is​ ​a​ ​grant-giving​ ​charity​ ​funded  entirely​ ​by​ ​players​ ​of​ ​People’s​ ​Postcode​ ​Lottery.​ ​Our​ ​project​ ​received​ ​​ ​from​ ​the​ ​Trust​ ​to​ ​”     Please​ ​provide​ ​a​ ​clickable​ ​link​ ​to​ ​the​ ​Postcode​ ​Community​ ​Trust​ ​site,​ ​so​ ​that​ ​more​ ​people  know​ ​how​ ​they​ ​can​ ​apply​ ​for​ ​funding.​ ​Their​ ​website​ ​address​ ​is:  www.postcodecommunitytrust.org.uk     Please​ ​also​ ​include​ ​a​ ​link​ ​to​ ​the​ ​People’s​ ​Postcode​ ​Lottery​ ​website,​ ​so​ ​that​ ​people​ ​can​ ​find​ ​out  how​ ​to​ ​play​ ​and​ ​thus​ ​support​ ​more​ ​charities.​ ​The​ ​website​ ​address​ ​is  www.postcodelottery.co.uk   

Social​ ​Media

Upon​ ​receiving​ ​your​ ​grant,​ ​you​ ​can​ ​‘like’​ ​Localgiving’s​ ​and​ ​Postcode​ ​Community​ ​Trust’s  Facebook​ ​page​ ​ ​(facebook.com/Localgiving​ ​and​ ​facebook.com/postcodecommunitytrust),​ ​and  follow​ ​Twitter​ ​(twitter.com/localgiving​ ​and​ ​twitter.​ ​com/pcommunitytrust).​ ​This​ ​will​ ​help​ ​you  to​ ​keep​ ​up​ ​to​ ​date​ ​with​ ​our​ ​news.     You​ ​can​ ​then​ ​use​ ​social​ ​media​ ​to​ ​provide​ ​updates​ ​on​ ​your​ ​project​ ​and​ ​show​ ​others​ ​how​ ​the  funding​ ​is​ ​making​ ​a​ ​difference.​ ​Please​ ​let​ ​us​ ​know​ ​how​ ​you’re​ ​using​ ​your​ ​funding​ ​by​ ​sharing  updates​ ​with​ ​Localgiving​ ​on​ ​social​ ​media.​ ​You​ ​can​ ​use​ ​@Localgiving​ ​on​ ​both​ ​Twitter​ ​and  Facebook.    3

Where​ ​possible,​ ​use​ ​Postcode​ ​Community​ ​Trust​ ​and​ ​People’s​ ​Postcode​ ​Lottery​ ​social​ ​media  handles​ ​to​ ​acknowledge​ ​the​ ​grant​ ​and​ ​support​ ​from​ ​the​ ​players:​ ​@pcommunitytrust  @postcodelottery    Example​ ​Tweets​ ​and​ ​Posts   Use​ ​social​ ​media​ ​to​ ​alert​ ​your​ ​supporters​ ​to​ ​your​ ​cause,​ ​tell​ ​them​ ​about​ ​upcoming​ ​events​ ​and  direct​ ​them​ ​to​ ​your​ ​website.     Facebook:​ ​“Our​ ​​ ​project​ ​received​ ​​ ​of​ ​funding​ ​through​ ​@Localgiving​ ​Magic​ ​Little​ ​Grant  Fund.​ ​This​ ​was​ ​provided​ ​from​ ​players​ ​of​ ​@People’s​ ​Postcode​ ​Lottery​ ​through​ ​@  PostcodeCommunityTrust”    Twitter​ ​(remember,​ ​no​ ​more​ ​than​ ​140​ ​characters):​ ​“We​ ​are​ ​delighted​ ​to​ ​have​ ​received​ ​£X​ ​from  @Localgiving​ ​Magic​ ​Little​ ​Grant​ ​Fund”     Please​ ​always​ ​try​ ​to​ ​include​ ​images​ ​on​ ​social​ ​media​ ​relating​ ​to​ ​the​ ​project​ ​where​ ​possible.  Remember​ ​you​ ​will​ ​need​ ​to​ ​obtain​ ​the​ ​appropriate​ ​permissions​ ​should​ ​anyone​ ​in​ ​the  photographs​ ​be​ ​under​ ​the​ ​age​ ​of​ ​16.   

Public​ ​Relations​ ​Press  

Please​ ​send​ ​all​ ​press​ ​releases​ ​to​ ​[email protected]​ ​for​ ​approval​ ​before  sending​ ​out.​ ​Please​ ​also​ ​let​ ​Localgiving​ ​know​ ​if​ ​your​ ​project​ ​is​ ​nominated​ ​for​ ​or​ ​wins​ ​any  awards.​ ​We​ ​may​ ​be​ ​able​ ​to​ ​provide​ ​extra​ ​support​ ​and​ ​help​ ​in​ ​creating​ ​newsworthy​ ​events​ ​and  ideas.    

Questions?  If​ ​you​ ​have​ ​any​ ​questions​ ​please​ ​do​ ​not​ ​hesitate​ ​to​ ​contact​ ​the​ ​Localgiving​ ​help​ ​desk​ ​team on​ ​0300​ ​111​ ​2340​ ​or​ ​email​ ​[email protected]​.

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