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US 200602003 81A1
(19) United States (12) Patent Application Publication (10) Pub. No.: US 2006/0200381 A1 (43) Pub. Date:
Elkholy et al. (54)
EPSON DIGITAL MARKETING SYSTEM
(52)
(75) Inventors: Sam Elkholy, Florence, MT (US); Edward WR Bagg, Port Coquitlam (CA); Vernon Fragnito, Matsumoto Clty (JP)
.............................................................. .. 705/14
(57)
ABSTRACT
A digital marketing system displays advertisements in a retail environment, in transportation vehicles, and in outdoor
Correspondence Address:
advertisin environments The di ital marketin s stem . g . ' g g y lncludes and advertisement database, a control database, a
PILLSBURY WINTHROP SHAW PITTMAN LLP
communicatlons network, and a plurality of d1g1tal market
P.O BOX 10500
.
.
McLean VA 22102 (Us)
ing'devices. The advertisement database stores a plurality of
’ Assignee EPSON AMERICA INC Long Beach
(73)
Us. or.
Sep. 7, 2006
' CA
"
.
.
.
.
.
.
.
d1g1tal advertisement ?les for a plurality of d1g1tal marketlng devices. The control database stores information about the
’
plurality of digital marketing devices, the information
(21) Appl_ No;
11/072,773
including location information and log entry information. A ?rst digital marketing device is coupled to the advertisement
(22)
Man 4, 2005
netWork, and stores a selected set of digital advertisement
database and the control database via a communications
Filed;
?les. The ?rst digital marketing device displays the selected Publication Classi?cation (51)
set of digital advertisement ?les according to an advertising schedule. The selected set of digital advertisement ?les are downloaded to the digital marketing device based on a
Int. Cl.
G06Q 30/00
(2006.01)
region Where the ?rst digital marketing device is located Digital Marketing Device 420 [k
Firewall
470 460
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Digital Marketing
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(19) United States (12) Patent Application Publication (10) Pub. No.: US 2006/0200381 A1 (43) Pub. Date:
Elkholy et al. (54)
EPSON DIGITAL MARKETING SYSTEM
(52)
(75) Inventors: Sam Elkholy, Florence, MT (US); Edward WR Bagg, Port Coquitlam (CA); Vernon Fragnito, Matsumoto Clty (JP)
.............................................................. .. 705/14
(57)
ABSTRACT
A digital marketing system displays advertisements in a retail environment, in transportation vehicles, and in outdoor
Correspondence Address:
advertisin environments The di ital marketin s stem . g . ' g g y lncludes and advertisement database, a control database, a
PILLSBURY WINTHROP SHAW PITTMAN LLP
communicatlons network, and a plurality of d1g1tal market
P.O BOX 10500
.
.
McLean VA 22102 (Us)
ing'devices. The advertisement database stores a plurality of
’ Assignee EPSON AMERICA INC Long Beach
(73)
Us. or.
Sep. 7, 2006
' CA
"
.
.
.
.
.
.
.
d1g1tal advertisement ?les for a plurality of d1g1tal marketlng devices. The control database stores information about the
’
plurality of digital marketing devices, the information
(21) Appl_ No;
11/072,773
including location information and log entry information. A ?rst digital marketing device is coupled to the advertisement
(22)
Man 4, 2005
netWork, and stores a selected set of digital advertisement
database and the control database via a communications
Filed;
?les. The ?rst digital marketing device displays the selected Publication Classi?cation (51)
set of digital advertisement ?les according to an advertising schedule. The selected set of digital advertisement ?les are downloaded to the digital marketing device based on a
Int. Cl.
G06Q 30/00
(2006.01)
region Where the ?rst digital marketing device is located Digital Marketing Device 420 [k
Firewall
470 460
I_—- 480 Communication Network 455 Router 450
Digital Marketing
. --------------------------------------------- --|
F """"""""" ":
5
5 353
i
i |
i
i
:
1
i 350
361
i
.
.
i
:
'. __________________ -J
5
413
Digital Mark. Server
440
l
Database ~\ 413
416
|
Web Server
5
435
i 1
Admln. Server
g
430
E
E :
445
425 i
Coordination
Site
; ----------------------- --. l
-
34o
354
i
l? :E E
: 358
i
352
5
i
Patent Application Publication
3:.5
Sep. 7, 2006 Sheet 1 0f 33
uoN=mbcw E9:615“:
US 2006/0200381 A1
2ma:
95:.2960 918.30 2.05 8 QQE 9E:526 m30250 Qwzoc Eov
Patent Application Publication
Sep. 7, 2006 Sheet 4 0f 33
US 2006/0200381 A1
EQ65 o;2w9.6%“: .901E:62owm
m82,m862m 623u
oE9w.?5s2mo:vw
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“mczwvc -z
“N3838
038.60
E56" "msaxaz u3:8.50
9:8S8
9E:52 9;8.5a
Patent Application Publication
Sep. 7, 2006 Sheet 6 0f 33
US 2006/0200381 A1
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Patent Application Publication
Sep. 7, 2006 Sheet 11 0f 33
US 2006/0200381 A1
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Patent Application Publication
Sep. 7, 2006 Sheet 12 0f 33
US 2006/0200381 A1
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I| U
H
0X
_
m
3 66.mm
. i
l
wo s
V
20538
... .74., ..-
>O0m,
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Patent Application Publication
Sep. 7, 2006 Sheet 15 0f 33
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US 2006/0200381 Al
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Patent Application Publication
Sep. 7, 2006 Sheet 17 0f 33
US 2006/0200381 A1
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Patent Application Publication
Sep. 7, 2006 Sheet 18 0f 33
65.mm
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US 2006/0200381 A1
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Patent Application Publication
Sep. 7, 2006 Sheet 19 0f 33
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