Illicit Whites

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Illicit Whites: The Biggest Problem Illicit Whites comprise 33.9% of all illicit cigarettes in the EU Split between illicit whites and other illegal cigarettes

Illicit Whites Volume (bn cigarettes) Over 1.5 billion

Illicit Whites

Other illegal cigarettes

FINLAND 0.04bn

1-1.5 billion 0.5-1 billion Under 0.5 billion

64.2

65.3

Volume (bn cigarettes) 65.7 58.6 56.6

SWEDEN 0.03bn

NORWAY 0.03bn

Not part of study

53.0

ESTONIA 0.13bn

48.3

120

15.4%

22.6% 33.5% 37.4%

60

84.6%

DENMARK 0.01bn

Key brands: Fest and Jin Ling

26.0%

80

35.4%

33.9%

IRELAND 0.15bn

UK 1.09bn

BELARUS

GERMANY 0.57bn

LUXEMBOURG 0.00bn

66.5%

40

LITHUANIA 0.50bn

NETHERLANDS 0.05bn

BELGIUM 0.03bn

77.4% 74.0%

62.6%

64.6%

66.1%

Key brands: American Legend

FRANCE 1.10bn

SWITZERLAND 0.06bn ITALY 2.68bn

Key brands: NZ and Jin Ling

POLAND 3.06bn CZECH REPUBLIC 0.14bn

UKRAINE Key brands: Marble and Ashima

SLOVAKIA 0.11bn

AUSTRIA 0.08bn HUNGARY 0.14bn SLOVENIA 0.04bn CROATIA 0.01bn BOSNIA AND HERZ.

20

MOLDOVA

ROMANIA 3.15bn

SERBIA

BULGARIA 0.42bn

MONTENEGRO ALBANIA

SPAIN 0.65bn

0 2010

2011

2012

2013

2014

2015

2016

MALTA 0.06bn

ALGERIA TUNISIA MOROCCO

Illicit Whites (as defined in KPMG Sun 2016): Cigarettes that are usually manufactured legally in one country/market but which the evidence suggests have been smuggled across borders during their transit to the destination market under review where they have limited or no legal distribution and are sold without payment of tax.

MACEDONIA

GREECE 1.59bn

Key brands: Regina Key brands: American Legend

PORTUGAL 0.09bn

Source: KPMG Sun 2016

RUSSIA

LATVIA 0.42bn

100

Key brands: Royal and Gold Mount

TURKEY

CYPRUS 0.06bn