In Online Learning
Click to edit Master title style
Gamification In Online Learning SITE, June 20, 2015 Todd Remer
The Nationwide Academy
Gamification – Abouttitle Mestyle Click to edit Master
ACADEMIC
The Nationwide Academy
EXPERIENCE PERSONAL • Visual Design • Wife • Multi Media • Two teenagers • Usability • Instructional Design • Elearning Development • Taught: Wright State – Usability Ohio State – Multi Media
Gamification – Agenda Click to edit Master title style 4 – Future 3 – Examples 2 – How to make it 1 – What is it about
The Nationwide Academy
Click to edit Master title style Gamification
What is it all about?
The Nationwide Academy
Definition Click to edit Master title style
GAMIFICATION – The use of game elements and game design techniques in non-game contexts
The Nationwide Academy
Definition Click to edit Master title style Nike Plus
The Nationwide Academy
Why Click gamification? to edit Master title style 1 Businesses use it
Suddenly, gamification is the hot new business concept, with many of the world’s most admired companies signing on.
The Nationwide Academy
Why Click gamification? to edit Master title style 2 Games are powerful
The Nationwide Academy
Why Click gamification? to edit Master title style 3 Games are real
• Psychology • Design • Strategy • Technology
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912 – 1980
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912 – 1980 – 2002
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912 – 1980 – 2002 – 2007
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
Watch out!
2560 BC – 1900 AD – 1912 – 1980 – 2002 – 2007 – 2010
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
Games can solve real world problems! 2560 BC – 1900 AD – 1912 – 1980 – 2002 – 2007 – 2010
The Nationwide Academy
Forms Gamification Click toofedit Master title style Score + badges +
X
leader boards = gamification
The Nationwide Academy
Forms Gamification Physical Click toofedit Master title- style Remember Speed Camera this? Lottery!
The Nationwide Academy
Forms Gamification Physical Click toofedit Master title- style Subway - Piano!
The Nationwide Academy
Forms Gamification Online Click toofedit Master title- style Avatars
Rewards
Points
Challenges Badges Leaderboards
The Nationwide Academy
Click to edit Master title style Gamification
How to make it
The Nationwide Academy
How gamified Click to to make edit Master titletraining style Use a vendor Do it in house
The Nationwide Academy
Macro level Micro level
Alive Mobile Badgeville BigDoor Bunchball CloudCaptive Gamification Co Half-Serious iActionable
Gamification Model title style Click to edit Master 1 Define Business Objectives 2 Delineate Target Behaviors 3 Describe your Players 4 Devise Activity Loops 5 Don’t forget the Fun 6 Deploy the appropriate Tools
The Nationwide Academy
Gamification Model title style Click to edit Master
1 Business Objectives • List and rank • Eliminate • Justify
The Nationwide Academy
Gamification Model title style Click to edit Master
2 Target Behaviors • Game objectives • Success metrics • Analytics - Daily Average Users - Monthly Average Users - Virality - Volume of Activity
The Nationwide Academy
The Game
Gamification Model title style Click to edit Master
3 Players • Measures • Psychographics • Motivation
The Nationwide Academy
Gamification Model title style Click to edit Master
3 Player Types Acting KILLERS
ACHIEVERS
Players
World SOCIALIZERS
EXPLORERS
Interacting The Nationwide Academy
Gamification Model title style Click to edit Master
4 Activity Loops • Engagement Loops • Progression Loops
The Nationwide Academy
Gamification Model title style Click to edit Master
4 Activity Loops • Engagement Loops Motivation
Feedback
The Nationwide Academy
Action
Gamification Model title style Click to edit Master
4 Activity Loops • Progression Loops
Competence! Challenge Climb On boarding
The Nationwide Academy
Rest
Gamification Model title style Click to edit Master
5 Fun • PBLs: Engaging, Points, interesting, Badges, playful, Leaderboards amusing • Answers the question “Why?” • Make activities on top of the elements, fun!
The Nationwide Academy
Gamification Model title style Click to edit Master
5 Fun
Samsung
Fitocracy
The Nationwide Academy
Gamification Model title style Click to edit Master
6 Tools Dynamics
Concept
Mechanics
Drive action
Components
The Nationwide Academy
Basic elements
Gamification Model title style Click to edit Master
6 Tools Components 1 2 3 4 5
Achievements Avatars Badges Boss Fights Collections
The Nationwide Academy
6 7 8 9
Combat Content Unlocking Gifting Points
10 11 12 13 14 15
Leaderboards Levels Quests Social Graph Teams Virtual Goods
Gamification Model title style Click to edit Master
6 Tools Mechanics 1 2 3 4
Challenges Chance Competition Cooperation
The Nationwide Academy
5 Feedback 6 Resource Acquisition
7 Rewards 8 Transactions 9 Turns 10 Win states
Gamification Model title style Click to edit Master
6 Tools Dynamics 1 Constraints 2 Emotions
The Nationwide Academy
3 Narrative
4 Progression 5 Relationships
Click to edit Master title style Gamification
Examples
The Nationwide Academy
Powersports Product Courses Click to edit Master title style
The Nationwide Academy
Click edit Master CasetoStudy Agendatitle style 1 Approach 2 Gamification 3 Demonstration
The Nationwide Academy
Click to edit Master title style 1 Approach • Collaboration • Instructional Design • Storyline…
The Nationwide Academy
Click to edit Master title style 1 Approach - Storyline
Motorcycle
The Nationwide Academy
Boat
RV
Click to edit Master title style 1 Approach - Storyline Boat
Motorcycle RV The Nationwide Academy
Click to edit Master title style 2 Gamification • Badges Collections Unlocking content • Challenges Feedback Win states
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Badges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Badges
Motorcycle - Souvenirs
Boat - Parts of a fishing rod
RV - Parts for a cook out The Nationwide Academy
Click to edit Master title style 2 Gamification – Badges
The Nationwide Academy
Click to edit Master title style 3 Demonstration
3 Minutes
The Nationwide Academy
Click to edit Master title style Gamification
Future
The Nationwide Academy
Click to edit Master title style Gamification
Questions?
The Nationwide Academy
Click to edit Master title style Reference Website: http://gamifyforthewin.com
Book: http://wdp.wharton.upenn.edu/ books/for-the-win
The Nationwide Academy
© 2015
Gamification In Online Learning SITE, June 20, 2015 Todd Remer
The Nationwide Academy
Gamification – Abouttitle Mestyle Click to edit Master
ACADEMIC
The Nationwide Academy
EXPERIENCE PERSONAL • Visual Design • Wife • Multi Media • Two teenagers • Usability • Instructional Design • Elearning Development • Taught: Wright State – Usability Ohio State – Multi Media
Gamification – Agenda Click to edit Master title style 4 – Future 3 – Examples 2 – How to make it 1 – What is it about
The Nationwide Academy
Click to edit Master title style Gamification
What is it all about?
The Nationwide Academy
Definition Click to edit Master title style
GAMIFICATION – The use of game elements and game design techniques in non-game contexts
The Nationwide Academy
Definition Click to edit Master title style Nike Plus
The Nationwide Academy
Why Click gamification? to edit Master title style 1 Businesses use it
Suddenly, gamification is the hot new business concept, with many of the world’s most admired companies signing on.
The Nationwide Academy
Why Click gamification? to edit Master title style 2 Games are powerful
The Nationwide Academy
Why Click gamification? to edit Master title style 3 Games are real
• Psychology • Design • Strategy • Technology
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912 – 1980
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912 – 1980 – 2002
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
2560 BC – 1900 AD – 1912 – 1980 – 2002 – 2007
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
Watch out!
2560 BC – 1900 AD – 1912 – 1980 – 2002 – 2007 – 2010
The Nationwide Academy
Why Click gamification? to edit Master title style 4 Games are ubiquitous
Games can solve real world problems! 2560 BC – 1900 AD – 1912 – 1980 – 2002 – 2007 – 2010
The Nationwide Academy
Forms Gamification Click toofedit Master title style Score + badges +
X
leader boards = gamification
The Nationwide Academy
Forms Gamification Physical Click toofedit Master title- style Remember Speed Camera this? Lottery!
The Nationwide Academy
Forms Gamification Physical Click toofedit Master title- style Subway - Piano!
The Nationwide Academy
Forms Gamification Online Click toofedit Master title- style Avatars
Rewards
Points
Challenges Badges Leaderboards
The Nationwide Academy
Click to edit Master title style Gamification
How to make it
The Nationwide Academy
How gamified Click to to make edit Master titletraining style Use a vendor Do it in house
The Nationwide Academy
Macro level Micro level
Alive Mobile Badgeville BigDoor Bunchball CloudCaptive Gamification Co Half-Serious iActionable
Gamification Model title style Click to edit Master 1 Define Business Objectives 2 Delineate Target Behaviors 3 Describe your Players 4 Devise Activity Loops 5 Don’t forget the Fun 6 Deploy the appropriate Tools
The Nationwide Academy
Gamification Model title style Click to edit Master
1 Business Objectives • List and rank • Eliminate • Justify
The Nationwide Academy
Gamification Model title style Click to edit Master
2 Target Behaviors • Game objectives • Success metrics • Analytics - Daily Average Users - Monthly Average Users - Virality - Volume of Activity
The Nationwide Academy
The Game
Gamification Model title style Click to edit Master
3 Players • Measures • Psychographics • Motivation
The Nationwide Academy
Gamification Model title style Click to edit Master
3 Player Types Acting KILLERS
ACHIEVERS
Players
World SOCIALIZERS
EXPLORERS
Interacting The Nationwide Academy
Gamification Model title style Click to edit Master
4 Activity Loops • Engagement Loops • Progression Loops
The Nationwide Academy
Gamification Model title style Click to edit Master
4 Activity Loops • Engagement Loops Motivation
Feedback
The Nationwide Academy
Action
Gamification Model title style Click to edit Master
4 Activity Loops • Progression Loops
Competence! Challenge Climb On boarding
The Nationwide Academy
Rest
Gamification Model title style Click to edit Master
5 Fun • PBLs: Engaging, Points, interesting, Badges, playful, Leaderboards amusing • Answers the question “Why?” • Make activities on top of the elements, fun!
The Nationwide Academy
Gamification Model title style Click to edit Master
5 Fun
Samsung
Fitocracy
The Nationwide Academy
Gamification Model title style Click to edit Master
6 Tools Dynamics
Concept
Mechanics
Drive action
Components
The Nationwide Academy
Basic elements
Gamification Model title style Click to edit Master
6 Tools Components 1 2 3 4 5
Achievements Avatars Badges Boss Fights Collections
The Nationwide Academy
6 7 8 9
Combat Content Unlocking Gifting Points
10 11 12 13 14 15
Leaderboards Levels Quests Social Graph Teams Virtual Goods
Gamification Model title style Click to edit Master
6 Tools Mechanics 1 2 3 4
Challenges Chance Competition Cooperation
The Nationwide Academy
5 Feedback 6 Resource Acquisition
7 Rewards 8 Transactions 9 Turns 10 Win states
Gamification Model title style Click to edit Master
6 Tools Dynamics 1 Constraints 2 Emotions
The Nationwide Academy
3 Narrative
4 Progression 5 Relationships
Click to edit Master title style Gamification
Examples
The Nationwide Academy
Powersports Product Courses Click to edit Master title style
The Nationwide Academy
Click edit Master CasetoStudy Agendatitle style 1 Approach 2 Gamification 3 Demonstration
The Nationwide Academy
Click to edit Master title style 1 Approach • Collaboration • Instructional Design • Storyline…
The Nationwide Academy
Click to edit Master title style 1 Approach - Storyline
Motorcycle
The Nationwide Academy
Boat
RV
Click to edit Master title style 1 Approach - Storyline Boat
Motorcycle RV The Nationwide Academy
Click to edit Master title style 2 Gamification • Badges Collections Unlocking content • Challenges Feedback Win states
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Challenges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Badges
The Nationwide Academy
Click to edit Master title style 2 Gamification – Badges
Motorcycle - Souvenirs
Boat - Parts of a fishing rod
RV - Parts for a cook out The Nationwide Academy
Click to edit Master title style 2 Gamification – Badges
The Nationwide Academy
Click to edit Master title style 3 Demonstration
3 Minutes
The Nationwide Academy
Click to edit Master title style Gamification
Future
The Nationwide Academy
Click to edit Master title style Gamification
Questions?
The Nationwide Academy
Click to edit Master title style Reference Website: http://gamifyforthewin.com
Book: http://wdp.wharton.upenn.edu/ books/for-the-win
The Nationwide Academy
© 2015
