Increase Productivity
Press Release How To
What is a Press Release • Free publicity • A method of communicating newsworthy announcements • Talk strait facts and news • They can be about anything • Send Press Releases on regular basis
Press Release is NOT • A sales pitch • A piece of marketing material
Old School vs. New School • Reporters had control • Today Press releases appear in real time • Bloggers love them
DataViking • • • • •
News in the industry as well in general Look for anything remotely related Write it from the 3rd person Do the reporters work Makes you an expert on that topic
The Market • Consumer and or trade publications • Help a Reporter Out (HARO) • Look for related news
The Hook • • • • •
Know you audience Must be of interest Pursue national news and news stations Associations Events
How To Write a Press Release • • • • •
Headline Summary Body About Contact info
Headlines • Capture the attention • Direct to the point • Keyword rich
Summary • • • •
1st paragraph Use the inverted pyramid technique The first 100 words Who, what, where, when, why, how
Body • • • • • •
Use your keyword more than 3 times Supporting materials Stats An Offer Track End with company info
Send The Press Release • • • • • •
Add it in your website Prweb.com Prnewswire.com PressMediaWire.com Prlog.com BusinessWire.com
What is a Press Release • Free publicity • A method of communicating newsworthy announcements • Talk strait facts and news • They can be about anything • Send Press Releases on regular basis
Press Release is NOT • A sales pitch • A piece of marketing material
Old School vs. New School • Reporters had control • Today Press releases appear in real time • Bloggers love them
DataViking • • • • •
News in the industry as well in general Look for anything remotely related Write it from the 3rd person Do the reporters work Makes you an expert on that topic
The Market • Consumer and or trade publications • Help a Reporter Out (HARO) • Look for related news
The Hook • • • • •
Know you audience Must be of interest Pursue national news and news stations Associations Events
How To Write a Press Release • • • • •
Headline Summary Body About Contact info
Headlines • Capture the attention • Direct to the point • Keyword rich
Summary • • • •
1st paragraph Use the inverted pyramid technique The first 100 words Who, what, where, when, why, how
Body • • • • • •
Use your keyword more than 3 times Supporting materials Stats An Offer Track End with company info
Send The Press Release • • • • • •
Add it in your website Prweb.com Prnewswire.com PressMediaWire.com Prlog.com BusinessWire.com
