Influencer Marketing
Case Study:
Influencer Marke3ng
Debba Haupert www.collec3vebias.com @girlfriendology
Finding Influencers Insert picture of
People Raising their hands J
Compete with Holidays Embrace the Holidays
Tell a Story
Authen3c / Engaging
Laugh/Cry/Think … Eat Solve a Problem for them
Why Should Cookies Have All The Fun? by Collec9ve Bias for Tyson Foods
. Last Christmas, dozens of mommy bloggers helped Tyson Foods clear out its en3re inventory of Chicken Nuggets in a maNer of weeks by decora3ng the nuggets as Christmas trees, reindeer and snowmen and sharing their crea3ons across their social networks. The nugget decora3ng extravaganza sparked 8.8 million impressions on the social web -‐ TwiNer, Facebook, blogs and YouTube -‐ bea3ng the ini3al goal by 70% -‐-‐ and demonstra3ng the path to influence is directly impacted by key social influencers sharing their genuine experiences across social media channels.
Get visual Get crea3ve
Great Photos stand out in Social
Influencer Marke3ng
Debba Haupert www.collec3vebias.com @girlfriendology
Finding Influencers Insert picture of
People Raising their hands J
Compete with Holidays Embrace the Holidays
Tell a Story
Authen3c / Engaging
Laugh/Cry/Think … Eat Solve a Problem for them
Why Should Cookies Have All The Fun? by Collec9ve Bias for Tyson Foods
. Last Christmas, dozens of mommy bloggers helped Tyson Foods clear out its en3re inventory of Chicken Nuggets in a maNer of weeks by decora3ng the nuggets as Christmas trees, reindeer and snowmen and sharing their crea3ons across their social networks. The nugget decora3ng extravaganza sparked 8.8 million impressions on the social web -‐ TwiNer, Facebook, blogs and YouTube -‐ bea3ng the ini3al goal by 70% -‐-‐ and demonstra3ng the path to influence is directly impacted by key social influencers sharing their genuine experiences across social media channels.
Get visual Get crea3ve
Great Photos stand out in Social
