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HOW DATA VISUALIZATION EMPOWERS DECISION MAKING SHARE THIS INFOGRAPHIC

Information recall is significantly enhanced when tied to visual imagery

65% of all people are visual learners

VS

Traditional Communication of Data

Data Visualization

In 5 seconds can you tell what region has the lowest revenues?

How about now?

THE COGNITION MATRIX:

WHY VISUALIZATIONS MATTER Compared to computers, the human mind is weak at performing calculations but much stronger at recognizing patterns. As data sets get larger and more complicated only the most skilled are able to derive meaning. Visualizing data presents an opportunity to break down these barriers and translate data into judgement.

V I S U A L I Z A T I O N

Complex

Computation at Scale

1,064 Simple

Calculation

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m-

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7

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6

1

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0

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Cognition

Instinct

Binary Processing

Pattern Recognition

Visualizations show interrelationships and trends that we may not have previously picked up on. Because of this, data visualization is a powerful tool for making complex environments easier to understand.

SOLUTION SPOTLIGHT What is it?

WatsonAnalytics

IBM Watson Analytics uses cognitive computing to combine data preparation, predictive analytics, and visualization to find and convey insights.

Why you need it?

WatsonAnalytics Interface

IBM Watson Analytics has a highly visual interface so that users with no statistical training can effectively perform meaningful analysis.

Watson Analytics presents a search engine like experience for conducting data analysis and automatically generates visualizations optimized for the particular analysis. Users can easily toggle between visualizations to best convey the story they are trying to tell with their data.

Why is it important?

Watson analytics combines advanced visualization and cognitive computing capabilities in a way that allows users without any technical or statistical knowledge to analyze and communicate their findings.

ABOUT THE ANALYST James Haight Analyst

James Haight is a research analyst at Blue Hill Research focusing on analytics and emerging enterprise technologies. His primary research includes exploring the business case development and solution assessment for data integration, advanced analytics, business intelligence, and visualization applications. He also hosts Blue Hill's Emerging Tech Roundup Podcast, which features interviews with industry leaders and CEOs on the forefront of a variety of emerging technologies. @James_Haight

www.linkedin.com/in/jamesthaight

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Blue Hill Research documents how technology supports business success. Our success-based methodology is based on the three pillars of success: technological, financial, and line of business. Our clients use this information to choose technologies, target high value use cases, and identify technology champions who truly make a difference for their organizations. Unless otherwise noted, the contents of this publication are copyrighted by Blue Hill Research and may not be hosted, archived, transmitted or reproduced, in any form or by any means without prior permission from Blue Hill Research.

Translating Technology to Success