Insight

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sam 11/2009

Insight

Water Crisis: Challenges and Opportunities in Emerging Markets Pristine water is becoming a rare commodity in many parts of the world. The situation is especially alarming in emerging countries with rapidly growing economies and populations like China, India, Bangladesh, and the Philippines. SAM’s water analyst Marc-Olivier Buffle explains how specific water challenges can be addressed and highlights investment opportunities in the water sector.

“(Governments) must make more and immediate investments in

infrastructure. Already today 2.4 billion people have no access to

water management and related infrastructure (…) water is such

proper sanitation infrastructure. In emerging countries, the main

a central consideration that it must be an integral part of all plan-

water challenges are scarcity, lack of infrastructure and contam-

ning and investments”. 1

ination. Although developed economies will also face serious

Ban-Ki Moon, Secretary-General of the United Nations

water issues (see box on page 7), emerging regions will be the most heavily impacted by this formidable challenge.

Mr. Moon’s call for more investments in water management and related infrastructure comes on the back of staggering evidence

Scarcity: The rapid increases in population and urbanization

that the unfolding water crisis will dwarf any other recent global

linked to the aspiration to western standards of living have led

challenges experienced by mankind. The statistics are over-

some emerging economies to struggle with their available wa-

whelming: while 550 million people will move to cities in the

ter resources. In many regions, economic growth is at risk due

next 20 years 2 – thus dramatically increasing the need for water

to an inadequate water supply.

1. China

2. Bangladesh

4. Philippines

3. India

1

FOUR EXAMPLES FROM REGIONS IMPACTED BY THE WATER CRISIS. Source: Shutterstock

Member of

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

Lack of infrastructure: Over the next 20 years, China’s cities

tance of installing treatment systems to reduce the impact on

are set to add 350 million people (more than the entire US

human health. The Bangladesh example (2) showcases a dra-

population). By then China will have 220 cities with more

matic situation where significant natural contamination of

than one million inhabitants (versus 35 in Europe) and 25

water is taking place and point of use treatment systems must

cities with more than five million people. The rapid construc-

be installed to minimize current mass poisoning. The Indian

tion of appropriate water infrastructure is essential to accom-

example (3) demonstrates the unsustainability of today’s wa-

modate such tremendous urbanization and population

ter irrigation practices causing appalling levels of scarcity, and

growth trends.

the potential solution offered by new irrigation technologies. The Philippine case (4) exemplifies how local private water

Contamination: Due to rapid industrial growth, historically

utilities have taken on global corporations and have been very

weak environmental regulations, and lack of wastewater

successful at addressing population needs in a rapidly grow-

treatment infrastructures, surface and ground waters in some

ing urban environment and complex social context.

emerging regions are highly contaminated. The four examples show the diversity of water challenges in The discussion on the following pages focuses on the water

different nations. At the same time they also demonstrate

crisis as it relates to emerging and frontier economies on the

that the know-how and the technologies to solve water issues

Asian continent. Four examples are presented in detail, from

are available and can be readily implemented for the benefit

the origin of the problem to the solution and potential invest-

of economic growth, environmental and human health and

ment implications. The Chinese example (1) demonstrates the

harmonious social development ultimately leading to sustain-

effect of industrial pollution on water quality and the impor-

able investment opportunities.

1. China: The Downside of Mining Various trends combine to make China’s water situation one

The village of Shangba (Guangdong Province), while an ex-

of the greatest challenges as the country enters the 21 cen-

treme example, does illustrate the challenge facing regions

st

2

tury. Urbanization, industrialization, historically weak envi-

undergoing rapid industrialization. The Dabaoshan mine, a

ronmental regulations, a per capita water consumption ap-

major Zinc mine which also produced up to 6,000 tons of

proaching that of the west and a population increasingly

copper and 850,000 tons of iron ore annually, has over the

aware of pollution’s impact on health are trends which have

years been the source of contamination of more than 500

set the scene for what will be one of the largest governmen-

hectares of agricultural land irrigated by the Hengshui river.

tal and private capital outlays in history, reaching USD 1.2 tril-

Surface water and ground water have been highly contami-

lion over the next 20 years.

nated by heavy metals such as lead and cadmium. The water

CONTAMINATION HAS COLORED THIS LAKE NEAR DABAOSHAN A BROWNISH RED. Source: Reuters

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

used for irrigating crops exhibited concentrations of heavy

that poor surface water quality (due to untreated municipal and

metals well above international standards. This significant intake

industrial wastewater discharges) had had a negative impact on

of heavy metals resulted in a very high incidence of cancer

economic growth (annual GDP loss of 1.5 – 2.8%). This incen-

among the 3,000 residents of Shangba.3

tivized the central government to focus on increasing China’s wastewater coverage, which translated into a USD 60 billion in-

While the situation may seem hopeless at first sight, a positive

vestment in wastewater infrastructure. The impact on the water

development has taken place. With the help of a major water

sector has been significant, with many private companies taking

technology provider and the will of local government officials,

advantage of this new market opportunity. Western visitors at

a drinking water treatment plant applying coagulation and

Shanghai’s Aquatech (an international water industry trade

multi-media filter treatment processes was installed in October

show) in June 2009 were impressed by the number of local wa-

2008. The system now reduces contaminants concentrations to

ter companies participating (> 300) and the variety of products

international standards.

displayed. In particular the large number of home treatment systems (point of use) was evidence that the Chinese population is

In recent years, China has significantly ramped up its efforts to

becoming increasingly aware of water quality issues; this repre-

increase wastewater treatment coverage. It had become clear

sents a key driver for future growth in the Chinese water sector.

WATER STATS

The Chinese water market is estimated at USD 40 billion per year, growing at 11% p.a. up to 2016. 40% of the market relates to municipal wastewater management, while 50% involves municipal drinking water management (not including point of use systems) and 10% industrial water treatment.4

2. Bangladesh: Natural Arsenic Poisons Drinking Water Bangladesh, a country with a population of 160 million, is lo-

due to consumption of water containing large concentrations

cated in the delta of major Himalayan rivers (Ganges, Brahma-

of arsenic. Unlike the industrial mine-induced pollution of

putra, Meghna) as they flow into the Bay of Bengal. The allu-

Shangba in the former example, the origin of groundwater

vial soil has made Bangladesh one of the most fertile regions

pollution in Bangladesh is geogenic (from the rocks).

in the world. Bangladesh is also the most densely populated

3

place on earth and has now become infamously known as the

Until the 1970s, the local population mostly used surface

region where the largest mass poisoning in human history is

water (i.e. water from ponds) for hygiene and nutrition. Un-

taking place. 50 million5 Bangladeshis are developing cancer

fortunately, live stocks also used the same ponds and lack of

HAND PUMP FOR GROUNDWATER EXTRACTION IN BANGLADESH. Source: Olivier X. Leupin

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

septic tank installations caused a high degree of microbial

The Bangladeshi government faces a serious dilemma: either

contamination of those waters, resulting in Bangladesh hav-

performing a U-turn and promoting the use of surface water

ing one of the highest infant mortality rates. UNICEF then

with its poor microbial quality, or continuing the use of con-

decided to help Bangladesh by installing hand pumps for

taminated groundwater (a solution usually favored by the

groundwater extraction (groundwater is often free of micro-

population due to its clear appearance). Whatever the final

bial contamination, as sand and soil act as filters). Between

decision, the favored approach will have to include treatment

1970 and 1990, 10 million tube wells were installed. This ef-

solutions, and local as well as international players will be

fort cut infant mortality rates by half.

able to help by providing water treatment technologies based on the latest developments.

In the 1990s health organizations started noticing an increase in cancer cases and especially in black foot disease (debilitating

Much research has been dedicated to this issue and a num-

pains in extremities and discoloring of the skin to a dark blue-

ber of technologies have been developed which can help

black color). Further investigations found the culprit to be large

solve the problem. The combination of ultraviolet or solar ra-

concentrations of arsenic in the groundwater. Arsenic is natu-

diation, iron and citric acid to the water can effectively re-

rally present as a mineral in the rocks and sediments washed

move arsenic. Also, filters using iron oxide, to which arsenic

down from the Himalayan foothills. Hence, unwittingly, one

has the tendency to bind, seem to be a viable option for mil-

evil was replaced by another: acute microbial intoxication by

lions of households. Much effort has also been spent on de-

chronic poisoning. In the 250,000 wells already tested, more

veloping test kits, which allow the quick determination of the

than half had concentrations of arsenic above international

level of contamination of a well without having to send the

health standards, some as much as 50 times too high.

water to expensive analytical labs.

WATER STATS

Today, the Bangladesh water market is estimated at USD 250 million, 20% for wastewater, 15% for industrial water and 65% for drinking water treatment and infrastructure. However, these numbers do not take the point of use market into consideration, which is one of the only viable options for arsenic removal in Bangladesh; this market is estimated at USD 0.5 billion.4

INTENSITY OF ARSENIC CONTAMINATED (50 µg/l) TUBE WELLS IN BANGLADESH Source: PERCENT OF TUBE WELLS HAVING ARSENIC CONTENT > 50 (µg/l) 26°

India 25°

24°

India 23°

22°

Bay of Bengal 21° 4

88°

89°

90°

91°

92°

93°

0 –1

25 – 30

1–10

50 –75

10 –25

75 –100

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

3. India: Harvesting More by Consuming Less Water Recently, a city in the state of Madhya Pradesh, central India,

warming. India is highly dependent on large rivers which flow

made some tragic headlines on reports that some residents

from the Himalayan range (e.g. Indus, Ganges). These rivers

had been killed for illegally tapping into water mains* for

are supplied by melted ice in the spring and summer. As the

their own household usage. The rationing of water distribu-

temperature increases, more ice will initially melt, temporarily

tion in this town had already been decreased from 30 min-

increasing water flows. However, the amount will rapidly de-

utes every other day to 30 minutes every third day because of

crease to flows well below today’s averages.

the very low water levels in the city water reservoir. Residents downstream of the network were exasperated by the situa-

The situation has reached such a critical point that the Indian

tion, found a scapegoat and decided to let mob justice take

government has now decided to subsidize advanced irriga-

its course.

tion technologies to improve efficiency of water use (see table). Drip irrigation is an increasingly applied technology

In India, where agriculture still accounts for 18% of GDP,

which can reduce water usage by 80% compared to flood ir-

groundwater has been used increasingly for irrigation pur-

rigation (most applied irrigation technique today). Beyond its

poses. Water used in agriculture represents 86% of water used in India (70% used globally) and given the explosive increase in population in India, water has been pumped at

WATER USAGE EFFICIENCY UNDER DIFFERENT IRRIGATION METHODS m3 water/kg crop

rates well beyond replenishment rates (rates at which rains

Crop

Conventional

Drip %

naturally “refill” the aquifer). In and around Delhi the water

Cotton

0.323

– 73%

table is dropping one meter per year. In many areas the most

Sugar beet

0.012

– 36%

visible consequence is the drying up of existing wells and the

Sweet potato

0.149

– 71%

drilling of ever deeper tube wells. While wells were typically

Beetroot

1.429

– 86%

30 meters deep a few decades back, they can now easily

Radish

0.444

– 80%

reach a depth of 400 meters.6

Papaya

16.667

– 81%

0.007

– 63%

Mulberry

In addition to this demand-led water scarcity, a supply-induced water scarcity is likely to occur on the back of global

Source: Cotton: Sivanappan et al., 1987; Sugar beet: Agarwal and Goel; Sweet potato, Beetroot and Radish: Sivanappan and Padmakumari, 1980; Papaya: Sivanappan, 1977; Mulberry: Muralidhara et al., 1994.

* Water main: main pipe transporting large volume of water, “arteries” of the network

GROUNDWATER CHANGES IN INDIA BETWEEN 2002 AND 2008 (LOSSES IN RED, GAINS IN BLUE) Source: I. Velicogna/UC Irvine/ 35°

30°

25°

20°

15°

10°

5° 5

65°

70°

75°

80°

85°

90°

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

efficient use of water, an additional advantage of drip irriga-

pollutants trickle through the soil and contaminate the

tion is a reduced need for herbicide and fungicide applica-

groundwater.

tion. Because of the pinpointed application of water, the risk of growing unwanted weeds or over-watering certain areas

Companies developing new irrigation technologies can be found

of patches causing fungal growth is significantly reduced, di-

in Europe, North America, China and the Middle East, but some

minishing the need for pesticides. Reduced agro-chemicals

Indian companies have become among the most active in the

application impacts water quality positively, as those micro-

field and will experience significant growth in the coming decade.

WATER STATS

India’s water market is estimated at USD 3.2 billion and is growing at 12% annually. It breaks down into 5% for wastewater, 30% for industrial water treatment and 65% for drinking water treatment and infrastructure. These numbers, however, do not include the potential micro-irrigation market which is estimated to grow at a 20% CAGR.4

4. Philippines: A Drop Saved is a Drop Won Greater Manila is a metropolitan area of 20 million people,

While in 1997 63% of the water was lost in the network or

or 22% of the total Philippine population. The city water

not accounted for, water losses were reduced to 20% by

supply was originally managed by the Manila Waterworks

2008 (see chart). In 1997, only 26% of the customers enjoyed

Sewerage System agency. In1997, pressure from Manila res-

water availability 24 hours a day, this is now above 99%. The

idents disgruntled by the poor water quality, frequent ser-

volume of water distributed to local residents has increased

vice interruption and insufficient connection coverage lead

by 230% to reach 1.3 billion liters per day and the water

to the privatization of the water supply services. Manila was

quality is now compliant with international water quality

split between two private companies. The east side of the

standards. Today, 1.5 million people are benefiting from the

city is now managed by a local player which, over the last 10

program Tubig Para Sa Barangay’ (TPSB), designed to in-

years, was able to turn the water distribution challenges

crease access to water for poorer communities. While the

around thanks to excellent management practices.

project started by providing groups of families with common

PERCENT REDUCTION IN LOSSES WATER Source: Manila Water Sustainability Report

SUSTAINABLE APPROACH: LADDERED TARIFF STRUCTURE Source: Asian Development Bank

70

2.0 63%

60

1.6 Tariff Rate USD per m3

50 40 30 20 20%

1.2

0.8

0.4

10 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

0.0 0

10

20

30

40

Monthly Household Consumption (m3) Seoul 6

Hong Kong

Osaka

50

60

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

taps, the TPSB program is now able to set up one connection

can be designed so that the first 50 liters – basic requirement

per household and provide 24-hour services.

per person per day to ensure hygiene and consumption

7

needs – are billed at an affordable rate for all, while conThere have been many difficulties for water utilities on the

sumption beyond the basic amount of water is billed at in-

path to privatization, mostly due to the sensitive political na-

cremental rates.

ture of the services provided. Heated debates were initiated on the part of non-governmental organizations criticizing the

Today, 95% of all publicly owned water utilities worldwide

lack of socially responsible management practices. In the last

do not recover their full costs through water tariffs and must

decade, however, much has been learned about some of the

be subsidized through taxes. Given the increasing level of

initial deficiencies of the system and many water utilities have

government debts, it is to be expected that the privatization

now fully embraced the concept of sustainability, thereby

trend of water utilities will continue. Having learned lessons

taking into account economic, environmental and social fac-

from the past, however, it is also to be expected that water

tors within their business strategy. Newer concepts such as

utilities will increasingly apply best-in-class social practices

smart tariffs (see chart) have been developed. Smart tariffs

leading to sustainable growth and investment opportunities.

WATER STATS

The Philippines water market will top USD 1 billion annually by 2020, with a growth rate of 7% p.a. Capital expenditure within the wastewater segment should experience double-digit growth, as this is where the infrastructure gap is still the largest.4

WATER CHALLENGES IN NORTH AMERICA AND EUROPE

In North America and Europe, regional scarcity, aging infrastructure and low-level contamination of water resources are the key challenges. Regional scarcity: The migration trends towards sunny regions and the increased water consumption per capita caused by

“water-intensive” hobbies and practices have led to serious water scarcity issues in those regions. Southern Europe and the US are implementing rationing measures which until recently North African regions were best known for. European coastal cities are building energy-intensive water desalination plants to accommodate demand peaks. Aging infrastructure: In North America and Europe, drinking water distribution networks contain large sections that were

built during the industrial revolution and are more than 100 years old. In many cases, municipalities have neglected to follow rigorous replacement plans and an increase in water main breakages can be observed. Aside from the potential catastrophic impact – elevated water pressure and volume released have the potential to destroy entire intersections and nearby buildings – such breakages and leakages are responsible for an average of 20% of the water disappearing between production plants and taps in OECD countries. When combined with the scarcity issue mentioned above, the situation is critical. In the US alone, USD 255 billion needs to be invested in water and wastewater infrastructure within the next 5 years.4 Low-level contamination of water resources: Developments in analytical chemistry have enabled the detection of pesticides,

pharmaceuticals and personal care products in many surface and ground waters. Increased understanding of the potentially negative impact of such low contaminant concentrations on human health and the ecosystem is prompting governments to regulate. Industrial and municipal wastewater systems, as well as drinking water treatment systems, would have to be upgraded to remove these contaminants.4 7

SAM Insight – 11/2009 Water Crisis: Challenges and Opportunities in Emerging Markets

REFERENCES 1 2 3

4 5 6

7

World Water Assessment Programme. 2009. “The United Nations World Water Development Report 3: Water in a Changing World”. Paris: UNESCO Publishing George Martine, “State of world population 2007: Unleashing the Potential of Urban Growth” United Nations Population Fund, UNFPA 2007 A. Chen, C. Lin, W. Lu, Y. Wu, Y. Ma, J. Li and L. Zhu, Chemosphere, “Well water contaminated by acidic mine water from the Dabaoshan Mine, South China: Chemistry and toxicity”, Volume 70, Issue 2, December 2007, Pages 248-255 Global Water Intelligence, “Global Water Market 2008: Opportunities in Scarcity and Environmental Regulation”, London, 2008, and SAM Research Leupin, Olivier X. “Arsenic removal at the household level”, PhD Thesis, Swiss Federal School of Technology, 2004 Agriculture and Rural Development Unit, South Asia Region, “India’s Water Economy: Bracing for a Turbulent Future”, World Bank Report No. 34750-IN, December 22, 2005 The Manila Water Company, Inc. 2008 Sustainability Report

Marc-Olivier Buffle is an analyst in SAM's research team covering the water industry and technology sector. He has published numerous articles in peer-reviewed water treatment and environmental science publications, is the recipient of several awards for his work in the field of ozone research, and has patented various processes in water treatment technology. Marc-Olivier Buffle holds an MSc in Engineering from the Swiss Federal School of Technology (ETH) and a PhD in Water Treatment Marc-Olivier Buffle Analyst

Chemistry from the Swiss Federal Institute of Aquatic Science and Technology (EAWAG).

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