Introduction to Community Analyst
Introduction to Community Analyst Brenda Wolfe, Product Manager
•
Cloud
•
Data
•
Reports
•
Maps
•
Queries
Demographics
Housing
Families
Health
Crime
Spending
Energy
Education
Insurance
Transportation
Supply & Demand
Behaviors & Preferences
Income
Poverty
Community Analyst
Web App
Add-in for Desktop
API For Your Apps
Inspiration
Health Examples
Outreach
…avid readers of newspapers… …listen to urban radio…
…listen to news/talk radio…
…go online at school or the public library… …use the Yellow Pages…
Data
New!
Country Release Schedule
U. S. Census Data Census 1990
Census 2000
Census 2010
ACS 5-Yr
It aggregates data for any area you specify on the map.
How Does Community Analyst Summarize Data?
How Does Community Analyst Summarize Data?
Block Group Boundaries
85%
15%
40% 60%
85%
15%
40% 60%
86.7%
13.3%
60% 40%
Esri Projections
Census 2010
Esri Current Year
Esri 5-Year Projection
Esri Projections
Census 2010
Esri Current Year
Esri 5-Year Projection
Blind study 4 credentialed researchers Benchmarked against Census 2010 Entire United States Four levels of geography
Lowest score indicates most precise data—highest accuracy.
Rural Areas?
ACS Reliability Measure
Take public transportation to work
Reliability
Beyond Demographics: Tapestry Segmentation
Who
+
Where
+
Cluster = Analysis
65 Tapestry Segments
Beyond Demographics: Tapestry Segmentation
Who
+
Where
+
Cluster = Analysis
65 Tapestry Segments
Behavioral Data
Survey Data
Weighed
“Likelihoods”
Written or called a politician
Watch Saturday Night Live
Take diet pills to lose weight
2200+ Variables
Read airline magazines
Total | % | Index
Eat fast food
Spending Data
Esri Projections
Electricity, Heating Fuel, Natural Gas
Household-based
Prescription Drugs
700+ Variables Total | Avg | Index
Long Term Care Insurance
Health Care
Movies, Theater, Opera, Ballet
Licensed Data
Traffic Counts
Murder Index
Crime Indices
Burglary Index
Major Malls
Businesses & Facilities
Mall Square Footage & Location
Businesses by NAICS & SIC
Number of Employees
Community Analyst in Action
Add-In for Desktop
Adding Your Own Data
Community Analyst Combined with ArcGIS Online Community Analyst
User Contributed Data & Maps
ArcGIS Online
Community Analyst API
Esri Data
Community Analyst API
Integrating Esri Data in Your Apps
Your Apps
Hosted by You Private Content
Portal for ArcGIS
Hosted by Esri Community Analyst API
Resources
Learn more at esri.com/ca • Demos • Success stories • Pricing • Free Trials
The Next Generation Version
•
Cloud
•
Data
•
Reports
•
Maps
•
Queries
Demographics
Housing
Families
Health
Crime
Spending
Energy
Education
Insurance
Transportation
Supply & Demand
Behaviors & Preferences
Income
Poverty
Community Analyst
Web App
Add-in for Desktop
API For Your Apps
Inspiration
Health Examples
Outreach
…avid readers of newspapers… …listen to urban radio…
…listen to news/talk radio…
…go online at school or the public library… …use the Yellow Pages…
Data
New!
Country Release Schedule
U. S. Census Data Census 1990
Census 2000
Census 2010
ACS 5-Yr
It aggregates data for any area you specify on the map.
How Does Community Analyst Summarize Data?
How Does Community Analyst Summarize Data?
Block Group Boundaries
85%
15%
40% 60%
85%
15%
40% 60%
86.7%
13.3%
60% 40%
Esri Projections
Census 2010
Esri Current Year
Esri 5-Year Projection
Esri Projections
Census 2010
Esri Current Year
Esri 5-Year Projection
Blind study 4 credentialed researchers Benchmarked against Census 2010 Entire United States Four levels of geography
Lowest score indicates most precise data—highest accuracy.
Rural Areas?
ACS Reliability Measure
Take public transportation to work
Reliability
Beyond Demographics: Tapestry Segmentation
Who
+
Where
+
Cluster = Analysis
65 Tapestry Segments
Beyond Demographics: Tapestry Segmentation
Who
+
Where
+
Cluster = Analysis
65 Tapestry Segments
Behavioral Data
Survey Data
Weighed
“Likelihoods”
Written or called a politician
Watch Saturday Night Live
Take diet pills to lose weight
2200+ Variables
Read airline magazines
Total | % | Index
Eat fast food
Spending Data
Esri Projections
Electricity, Heating Fuel, Natural Gas
Household-based
Prescription Drugs
700+ Variables Total | Avg | Index
Long Term Care Insurance
Health Care
Movies, Theater, Opera, Ballet
Licensed Data
Traffic Counts
Murder Index
Crime Indices
Burglary Index
Major Malls
Businesses & Facilities
Mall Square Footage & Location
Businesses by NAICS & SIC
Number of Employees
Community Analyst in Action
Add-In for Desktop
Adding Your Own Data
Community Analyst Combined with ArcGIS Online Community Analyst
User Contributed Data & Maps
ArcGIS Online
Community Analyst API
Esri Data
Community Analyst API
Integrating Esri Data in Your Apps
Your Apps
Hosted by You Private Content
Portal for ArcGIS
Hosted by Esri Community Analyst API
Resources
Learn more at esri.com/ca • Demos • Success stories • Pricing • Free Trials
The Next Generation Version
