ISME -Magazine- Issue 19-Final
April-May 2014
Intelligent SME
Rare & Fabulous
theDRESSroom. com opens showroom in Dubai T wo friends Samantha Kayruz Chami and Dina Abdul Hadi Daryani came up with theDRESSroom.com idea last year as a fashion solution for their peers. They saw a gap in the e-commerce market in the Middle East and had a drive to address it, by creating
fashion conscious women that were looking for stunning dresses, at affordable price points, all in one place. The newly opened showroom caters to the growing demands of the regional clientele and aims to provide a space for women to preview, order and buy a selection of designer dresses and gowns. The online shop hosts an extensive selection of over 3000 designer evening dresses to complement all body types and sizes, conservative, modests and gowns that adhere to the traditions of Middle Eastern culture. With the launch of its new location, theDressroom.com shoppers in the UAE have an opportunity to visit the showroom and enjoy personalized service in an intimate environment. At theDRESSroom.com focus is kept on throughout the diverse collections. The online store gives users a comprehensive shopping experience with its impeccable and personalized service. Supported by a dedicated customer care call centre it has an online live chat features assist shoppers as they browse the site. The customer care team aids in choosing the right size with a step-bystep guide to measuring the body to ensure doorstep and free return policies have been put in place should you require to return or exchange a purchase. Tailoring adjustments have also been made available in the UAE. The newly open boutique is located in 903 Cluster V, JBC2 Towers, Jumeirah Lake Towers, Dubai.
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Intelligent SME
Rare & Fabulous
theDRESSroom. com opens showroom in Dubai T wo friends Samantha Kayruz Chami and Dina Abdul Hadi Daryani came up with theDRESSroom.com idea last year as a fashion solution for their peers. They saw a gap in the e-commerce market in the Middle East and had a drive to address it, by creating
fashion conscious women that were looking for stunning dresses, at affordable price points, all in one place. The newly opened showroom caters to the growing demands of the regional clientele and aims to provide a space for women to preview, order and buy a selection of designer dresses and gowns. The online shop hosts an extensive selection of over 3000 designer evening dresses to complement all body types and sizes, conservative, modests and gowns that adhere to the traditions of Middle Eastern culture. With the launch of its new location, theDressroom.com shoppers in the UAE have an opportunity to visit the showroom and enjoy personalized service in an intimate environment. At theDRESSroom.com focus is kept on throughout the diverse collections. The online store gives users a comprehensive shopping experience with its impeccable and personalized service. Supported by a dedicated customer care call centre it has an online live chat features assist shoppers as they browse the site. The customer care team aids in choosing the right size with a step-bystep guide to measuring the body to ensure doorstep and free return policies have been put in place should you require to return or exchange a purchase. Tailoring adjustments have also been made available in the UAE. The newly open boutique is located in 903 Cluster V, JBC2 Towers, Jumeirah Lake Towers, Dubai.
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