It's All in the Baking
(,
z
loday
it
cooking
s a .at.hphrase ior
al the deli.loue
back
to basi. t.eats that make our mouths water and our belies
It's a ll
tn t he
a
a
Ba k rng The ph rasee'homee baking'is no longer considered the sole
property of women slaving over a hot stove in the r95os....
grumble in anticpatlon. Hom€ ba[inB has .ome a long way in ierms of pr€paration time and productvariety.strong brand iden
tlty and c ever
marketing a.tivity have made it become trefdy to s ip on an apron and whip upyour own .ulinary de i8htt. shamro.k G one of Lre andt clasti.food brands and a market eader in the hom€ ba[inB cat€Bory A firm favour]te wlth con sumerefor over 5o yea6,the brand offeE a broad sele.t on of drled and g ace fruiis, nuts,5uga6, flour and many olher bak.8
ingredients 2ool was one of the mon ex.iting yea6 ln the onB hietory of ihe br:nd, whi.h involved a rebrandingthat involved a
n€w ogo, revitallsed pa.kaging and the addit on of many new prodl.ts to the
ln Nov zoo4, shamrock aun.hed a nationwde sear.h for reand! Shamro.k Baker. Modern Take, on Bake5 Natlonal Brking CompeUtion lhe competit of saw rish s.hoolchlldren come up with baking rc. per for the r favourlte .elebrllies. Th€ campaign targeted s.hools that offer Nome Economi.s with the a m of brinSing lrlsh
.hidren 'ba.k to
bas
cs while thinklng
about healthy eatine. A national bake off
lJ
z = ct) E
o I
i ia took
p a.e in Mar.h 2oo5 n the NationaL Baklng S.hoo in D T Od ums, reland! cad.sbakinEneedsbrand,ha5lunaidedQurk Cake to ther range oi easy to use mixes. Alal3be in 2 favou6, Origina and cho.o ate, this Purpos€ mix s5utrbeformakng
a
madlera srilw.h and fdiv dua .a[€swith]untheaddit o. olwJter r rd v.getah e oi as .on5umc6 are fa.ed with in.r.as n8 t me pres sures th sistheldea p.odud to provide good,wholesomefood w th a m n mum of fus. t a so he ps to reshape PUbl. opinion regardinS
try
.oijunth€€xpet5L home b.ling il!iometh nE for everyDne to hale a Desplte ih. Erowih ln .onven en.e foods, .onsumeE strong d€s re 1o Provide the r fami e! with heaLthy, nutrtlous food that th.y have preprred thenrs€ v€s Thc od !ms we€[ y ba[crl j ot on
nll
wcdncsdaym.rningsonlvtr r. ana aM showfo.uses o. thijtheme and j proving to be r b g ht wth viewetr, ren.h.g an audien.e oi rSo.ooo v eweR ea.h nay Re. pes.reav.l ableo.theOd umswebslte wwwod ums.lc. od um5 al5o.ontnues to pro!de a .omPreh.ns!e
portfollo of f ou6 for every need n.ludng an erpandng range of I uten free f ouB under the Trllamy brand Home.ook s another eadlng brand n the homebtrk ng.ateSoiy, and oiie6 3 range oi produ.tt lo jlit a I home bak.g needs Honr..ook Prepared 5evi . oGfges .onta n no art ii. a addit ves, f avouE .r pr€servativcs and mike 6 bs of hom. made manna ad. ln
Ihe Home.oo[ portfo ]. also n.ludesawnerangeoff.utProd ,r.ts : .f whkh are hand se e.ted to e sure the fnest texture and tJst€ Home.ook Fru ts requlre no pre soa[.9, and are ava ab e year roufd. The iru B n the rarge in. ud. Aprl.ots, datEs, Ral5iis trnd Aiother frvourlte in th! raige s H.me.ook Wonderb:r aoo[ing Cho.oate wh.h.otrl.slnavaretyoff .vouED.rl,M kindWhite Wo.derbart pop! arity.om€s lrom ts ve6atiity and grcat lane,
whi.h mean!that t..n be used for a vir etyofre. Pes su.h at.ho.o ate.hew! bun5,.aletoppings and mou$es.WonderLar B ava lab e in
r5og,45og ri:e5 The Home.ooI braid w] I be supported lhroughout theyear w llr above and be ow th! iiea.tivtles. The cood. ! brafd 5 reno(ned lor ts hgh quaily h€rbs and !pl.ct, and offe6 an ext.isive range t..rterfor.ven thP m'+ trnvri lurous of b.[eE. The r.nge in. udes 8 herbs 3nd ]2 sp.es coodi l! a so hrs a.olour ngs,favourng5 and esjences range,wlri.h 5 made up of s .olourlngj, I natLrrL essen.e! and 7 e5sen.e5.Ih.re ij mixed spi.e,.irnamon and futmeE, €5seitial .gredients in a.l aei.ou5 fruit.ake. The .o ourings and flavour nBs add that ext.a lou.h to the f fishedpron!d coodal! raverwebsie(wwwgoolalr e)thatfea trre some de!.ious baklng idea5,.s we L:s tr re. p. olthe month dcle oped
byfood.rit.kh.i
Breida con gan
aw:t
w!1ufiw
14
l,lusgrave Magazire
z
loday
it
cooking
s a .at.hphrase ior
al the deli.loue
back
to basi. t.eats that make our mouths water and our belies
It's a ll
tn t he
a
a
Ba k rng The ph rasee'homee baking'is no longer considered the sole
property of women slaving over a hot stove in the r95os....
grumble in anticpatlon. Hom€ ba[inB has .ome a long way in ierms of pr€paration time and productvariety.strong brand iden
tlty and c ever
marketing a.tivity have made it become trefdy to s ip on an apron and whip upyour own .ulinary de i8htt. shamro.k G one of Lre andt clasti.food brands and a market eader in the hom€ ba[inB cat€Bory A firm favour]te wlth con sumerefor over 5o yea6,the brand offeE a broad sele.t on of drled and g ace fruiis, nuts,5uga6, flour and many olher bak.8
ingredients 2ool was one of the mon ex.iting yea6 ln the onB hietory of ihe br:nd, whi.h involved a rebrandingthat involved a
n€w ogo, revitallsed pa.kaging and the addit on of many new prodl.ts to the
ln Nov zoo4, shamrock aun.hed a nationwde sear.h for reand! Shamro.k Baker. Modern Take, on Bake5 Natlonal Brking CompeUtion lhe competit of saw rish s.hoolchlldren come up with baking rc. per for the r favourlte .elebrllies. Th€ campaign targeted s.hools that offer Nome Economi.s with the a m of brinSing lrlsh
.hidren 'ba.k to
bas
cs while thinklng
about healthy eatine. A national bake off
lJ
z = ct) E
o I
i ia took
p a.e in Mar.h 2oo5 n the NationaL Baklng S.hoo in D T Od ums, reland! cad.sbakinEneedsbrand,ha5lunaidedQurk Cake to ther range oi easy to use mixes. Alal3be in 2 favou6, Origina and cho.o ate, this Purpos€ mix s5utrbeformakng
a
madlera srilw.h and fdiv dua .a[€swith]untheaddit o. olwJter r rd v.getah e oi as .on5umc6 are fa.ed with in.r.as n8 t me pres sures th sistheldea p.odud to provide good,wholesomefood w th a m n mum of fus. t a so he ps to reshape PUbl. opinion regardinS
try
.oijunth€€xpet5L home b.ling il!iometh nE for everyDne to hale a Desplte ih. Erowih ln .onven en.e foods, .onsumeE strong d€s re 1o Provide the r fami e! with heaLthy, nutrtlous food that th.y have preprred thenrs€ v€s Thc od !ms we€[ y ba[crl j ot on
nll
wcdncsdaym.rningsonlvtr r. ana aM showfo.uses o. thijtheme and j proving to be r b g ht wth viewetr, ren.h.g an audien.e oi rSo.ooo v eweR ea.h nay Re. pes.reav.l ableo.theOd umswebslte wwwod ums.lc. od um5 al5o.ontnues to pro!de a .omPreh.ns!e
portfollo of f ou6 for every need n.ludng an erpandng range of I uten free f ouB under the Trllamy brand Home.ook s another eadlng brand n the homebtrk ng.ateSoiy, and oiie6 3 range oi produ.tt lo jlit a I home bak.g needs Honr..ook Prepared 5evi . oGfges .onta n no art ii. a addit ves, f avouE .r pr€servativcs and mike 6 bs of hom. made manna ad. ln
Ihe Home.oo[ portfo ]. also n.ludesawnerangeoff.utProd ,r.ts : .f whkh are hand se e.ted to e sure the fnest texture and tJst€ Home.ook Fru ts requlre no pre soa[.9, and are ava ab e year roufd. The iru B n the rarge in. ud. Aprl.ots, datEs, Ral5iis trnd Aiother frvourlte in th! raige s H.me.ook Wonderb:r aoo[ing Cho.oate wh.h.otrl.slnavaretyoff .vouED.rl,M kindWhite Wo.derbart pop! arity.om€s lrom ts ve6atiity and grcat lane,
whi.h mean!that t..n be used for a vir etyofre. Pes su.h at.ho.o ate.hew! bun5,.aletoppings and mou$es.WonderLar B ava lab e in
r5og,45og ri:e5 The Home.ooI braid w] I be supported lhroughout theyear w llr above and be ow th! iiea.tivtles. The cood. ! brafd 5 reno(ned lor ts hgh quaily h€rbs and !pl.ct, and offe6 an ext.isive range t..rterfor.ven thP m'+ trnvri lurous of b.[eE. The r.nge in. udes 8 herbs 3nd ]2 sp.es coodi l! a so hrs a.olour ngs,favourng5 and esjences range,wlri.h 5 made up of s .olourlngj, I natLrrL essen.e! and 7 e5sen.e5.Ih.re ij mixed spi.e,.irnamon and futmeE, €5seitial .gredients in a.l aei.ou5 fruit.ake. The .o ourings and flavour nBs add that ext.a lou.h to the f fishedpron!d coodal! raverwebsie(wwwgoolalr e)thatfea trre some de!.ious baklng idea5,.s we L:s tr re. p. olthe month dcle oped
byfood.rit.kh.i
Breida con gan
aw:t
w!1ufiw
14
l,lusgrave Magazire
