Jennifer Folger
Session 3
WORKING WITH YOUR PRIVATE EQUITY FIRM TO DRIVE FRANCHISE GROWTH
Panel Participants • Moderator: o Mike Rotondo, Operating Partner, BIP Capital
• Panelist: o Scott Deviney, CEO, Chicken Salad Chick o Jennifer Folger, Senior Director of Franchise Development, Tin Drum Asian Kitchen
Goal Setting • Set and manage expectations • Define budget based on industry metrics – – – –
60% track cost per lead $97.00 average cost per lead 58% track cost per sale $6,300 average cost per sale
Source: Franchise Update Media Group Annual Franchise Development Report
Life Cycle of a Brand • Where is your brand now? • Which stage do you bring in PE? • What is the expectation for PE at each cycle?
Foundation
Acceleration
Value Creation
Panel Case Studies
Are You Ready for PE? • • • • •
Assess what a firm can bring to the table Define role of founder/owner can play PE firms expertise within industry Prepare for financial/ops accountability It is much more than franchise sales
Thank You! Mike Rotondo Operating Partner BIP Franchise Accelerator 770-821-1900 [email protected]
Jennifer Folger Snr. Director, Franchise Development Tin Drum Asian Kitchen 770-681-8843 [email protected]
Scott Deviney Chief Executive Officer Chicken Salad Chick 334-275-4578 [email protected]
WORKING WITH YOUR PRIVATE EQUITY FIRM TO DRIVE FRANCHISE GROWTH
Panel Participants • Moderator: o Mike Rotondo, Operating Partner, BIP Capital
• Panelist: o Scott Deviney, CEO, Chicken Salad Chick o Jennifer Folger, Senior Director of Franchise Development, Tin Drum Asian Kitchen
Goal Setting • Set and manage expectations • Define budget based on industry metrics – – – –
60% track cost per lead $97.00 average cost per lead 58% track cost per sale $6,300 average cost per sale
Source: Franchise Update Media Group Annual Franchise Development Report
Life Cycle of a Brand • Where is your brand now? • Which stage do you bring in PE? • What is the expectation for PE at each cycle?
Foundation
Acceleration
Value Creation
Panel Case Studies
Are You Ready for PE? • • • • •
Assess what a firm can bring to the table Define role of founder/owner can play PE firms expertise within industry Prepare for financial/ops accountability It is much more than franchise sales
Thank You! Mike Rotondo Operating Partner BIP Franchise Accelerator 770-821-1900 [email protected]
Jennifer Folger Snr. Director, Franchise Development Tin Drum Asian Kitchen 770-681-8843 [email protected]
Scott Deviney Chief Executive Officer Chicken Salad Chick 334-275-4578 [email protected]
