JEWELLERY
guidelines
JEWELLERY GENERAL NOTES CANVAS SIZE - ICONIC 2362px (w) x 2953px (h) pixels, at 300dpi (20 x 25cm) CANVAS SIZE - SELLER CENTER 1600px (w) x 2000px (h) pixels, at 300dpi (13.55 x 16.93cm) GREY BACKGROUND RGB VALUES RGB values of the grey background should be 240, 240, 240 FILE MANAGEMENT Each file is named according to their SKU - a unique code assigned to a product. The first two letters refer to the brand, followed by an underscore ( _ ) and a number which represents the order in which the images will appear on the website. For example: AL005AA64DPR_1 AL005AA64DPR_2 AL005AA64DPR_3 AL005AA64DPR_4 AL005AA64DPR_5 ensure the views of the product follow the same sequence as the images below DO NOT colour-correct adjust levels or brightness/contrast apply filters sharpen the image RETOUCH remove dust and imperfections on products remove minor wrinkles and any unatural creases liquify products where needed to make as smooth and symmetrical as possible remove any fishing line, blu tac or tape used to hold the product remove dust, dirt and marks on backdrop and on the table retouch the backdrop, retaining the shadow falling off the product, do not paint over, do not leave banding and do not leave patchiness remove props such as plastic feet when used, and use extra images provided to re-create product when cloning/healing or patching, please maintain the texture of the fabric NOTE be aware that there are different types of jewellery with different guidelines, please scroll all the way down PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 01 of 10
guidelines
JEWELLERY BANGLES _1 FRONT ANGLE
_2 MODEL
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
3.5cm
16.5cm
_3 BACK ANGLE
_4 MOOD SHOT
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
2.5cm
22.5cm
3.5cm
16.5cm
Last Updated on 17 November 2015
page 02 of 10
guidelines
JEWELLERY BRACELETS _1 FRONT
_2 MODEL
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
3.5cm
16.5cm
_3 MOOD SHOT detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 03 of 10
guidelines
JEWELLERY NECKLACES _1 FRONT
_2 MODEL
resize the product to fit within the 2.5cm (w) and 17.5cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
2.5cm
17.5cm
_3 CLASP
_4 MOOD SHOT
detail shot, showing the clasp of the necklace resize to fit on canvas keep cropping consistent for similar products
detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
Last Updated on 17 November 2015
page 04 of 10
guidelines
JEWELLERY PENDANTS _1 FRONT
_2 MODEL
place on 22.5cm (h) baseline resize by eye, using size of pendant as a guide (should be able to see pendant clearly in thumbnail view) chain will bleed off top of canvas
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
1.5cm
22.5cm
2.5cm
17.5cm
_3 CLASP
_4 MOOD SHOT
place on 22.5cm (h) baseline use _1 as a guide to match the size should be shot hanging, similar to the first image chain will bleed off top of canvas
detail shot, showing a different angle or feature than the first image resize to fit on canvas keep cropping consistent for similar products 1.5cm
22.5cm
2.5cm
17.5cm
Last Updated on 17 November 2015
page 05 of 10
guidelines
JEWELLERY DROP & STUD EARRINGS _1 FRONT (IF NECESSARY FRONT ANGLE) resize the product to fit within the 5cm (w) and 15cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
_2 MOOD SHOT detail shot, showing the clasp, hook or how the earring fastens to the ear resize to fit on canvas keep cropping consistent for similar products
2.5cm
22.5cm
5cm
15cm
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 06 of 10
guidelines
JEWELLERY HOOP EARRINGS _1 FRONT
_2 MOOD SHOT
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
detail shot, showing the clasp, hook or how the earring fastens to the ear resize to fit on canvas keep cropping consistent for similar products
2.5cm
22.5cm
3.5cm
16.5cm
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 07 of 10
guidelines
JEWELLERY EAR CUFFS _1 FRONT
_2 MOOD SHOT
resize the product to fit within the 7cm (h) and 18cm (h) guides centre horizontally if pair of ear cuffs, please use earring guidelines
detail shot, showing the clasp, hook or how the earring fastens to the ear resize to fit on canvas keep cropping consistent for similar products
7cm
18cm
2.5cm
17.5cm
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 08 of 10
guidelines
JEWELLERY RINGS _1 FRONT
_2 MODEL
resize the product to fit within the 6cm (w) and 14cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
6cm
14cm
_3 BACK ANGLE
_4 MOOD SHOT
resize the product to fit within the 6cm (w) and 14cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
1.5cm
22.5cm
6cm
14cm
Last Updated on 17 November 2015
page 09 of 10
guidelines
JEWELLERY SETS - ALL JEWELLERY _1 FRONT
_2 MODEL
styled mood shot showing entire set, on table top resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides place on 22.5cm (h) baseline
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
3.5cm
16.5cm
_3 FRONT OR FRONT ANGLE
_4 FRONT OR FRONT ANGLE
resize the product to fit within its specific category guidelines outlined in the above pages continue to shoot separate front shots, or front angle shots depending on the product, for each different product in set
6cm
resize the product to fit within its specific category guidelines outlined in the above pages continue to shoot separate front shots, or front angle shots depending on the product, for each different product in set
2.5cm
2.5cm
22.5cm
22.5cm
14cm
6cm
Last Updated on 17 November 2015
14cm
page 10 of 10
JEWELLERY GENERAL NOTES CANVAS SIZE - ICONIC 2362px (w) x 2953px (h) pixels, at 300dpi (20 x 25cm) CANVAS SIZE - SELLER CENTER 1600px (w) x 2000px (h) pixels, at 300dpi (13.55 x 16.93cm) GREY BACKGROUND RGB VALUES RGB values of the grey background should be 240, 240, 240 FILE MANAGEMENT Each file is named according to their SKU - a unique code assigned to a product. The first two letters refer to the brand, followed by an underscore ( _ ) and a number which represents the order in which the images will appear on the website. For example: AL005AA64DPR_1 AL005AA64DPR_2 AL005AA64DPR_3 AL005AA64DPR_4 AL005AA64DPR_5 ensure the views of the product follow the same sequence as the images below DO NOT colour-correct adjust levels or brightness/contrast apply filters sharpen the image RETOUCH remove dust and imperfections on products remove minor wrinkles and any unatural creases liquify products where needed to make as smooth and symmetrical as possible remove any fishing line, blu tac or tape used to hold the product remove dust, dirt and marks on backdrop and on the table retouch the backdrop, retaining the shadow falling off the product, do not paint over, do not leave banding and do not leave patchiness remove props such as plastic feet when used, and use extra images provided to re-create product when cloning/healing or patching, please maintain the texture of the fabric NOTE be aware that there are different types of jewellery with different guidelines, please scroll all the way down PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 01 of 10
guidelines
JEWELLERY BANGLES _1 FRONT ANGLE
_2 MODEL
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
3.5cm
16.5cm
_3 BACK ANGLE
_4 MOOD SHOT
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
2.5cm
22.5cm
3.5cm
16.5cm
Last Updated on 17 November 2015
page 02 of 10
guidelines
JEWELLERY BRACELETS _1 FRONT
_2 MODEL
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
3.5cm
16.5cm
_3 MOOD SHOT detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 03 of 10
guidelines
JEWELLERY NECKLACES _1 FRONT
_2 MODEL
resize the product to fit within the 2.5cm (w) and 17.5cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
2.5cm
17.5cm
_3 CLASP
_4 MOOD SHOT
detail shot, showing the clasp of the necklace resize to fit on canvas keep cropping consistent for similar products
detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
Last Updated on 17 November 2015
page 04 of 10
guidelines
JEWELLERY PENDANTS _1 FRONT
_2 MODEL
place on 22.5cm (h) baseline resize by eye, using size of pendant as a guide (should be able to see pendant clearly in thumbnail view) chain will bleed off top of canvas
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
1.5cm
22.5cm
2.5cm
17.5cm
_3 CLASP
_4 MOOD SHOT
place on 22.5cm (h) baseline use _1 as a guide to match the size should be shot hanging, similar to the first image chain will bleed off top of canvas
detail shot, showing a different angle or feature than the first image resize to fit on canvas keep cropping consistent for similar products 1.5cm
22.5cm
2.5cm
17.5cm
Last Updated on 17 November 2015
page 05 of 10
guidelines
JEWELLERY DROP & STUD EARRINGS _1 FRONT (IF NECESSARY FRONT ANGLE) resize the product to fit within the 5cm (w) and 15cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
_2 MOOD SHOT detail shot, showing the clasp, hook or how the earring fastens to the ear resize to fit on canvas keep cropping consistent for similar products
2.5cm
22.5cm
5cm
15cm
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 06 of 10
guidelines
JEWELLERY HOOP EARRINGS _1 FRONT
_2 MOOD SHOT
resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides centre vertically don’t allow the height of the product to exceed 2.5cm (h) and 22.5cm (h) guides
detail shot, showing the clasp, hook or how the earring fastens to the ear resize to fit on canvas keep cropping consistent for similar products
2.5cm
22.5cm
3.5cm
16.5cm
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 07 of 10
guidelines
JEWELLERY EAR CUFFS _1 FRONT
_2 MOOD SHOT
resize the product to fit within the 7cm (h) and 18cm (h) guides centre horizontally if pair of ear cuffs, please use earring guidelines
detail shot, showing the clasp, hook or how the earring fastens to the ear resize to fit on canvas keep cropping consistent for similar products
7cm
18cm
2.5cm
17.5cm
PLEASE SCROLL DOWN >>>
Last Updated on 17 November 2015
page 08 of 10
guidelines
JEWELLERY RINGS _1 FRONT
_2 MODEL
resize the product to fit within the 6cm (w) and 14cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
6cm
14cm
_3 BACK ANGLE
_4 MOOD SHOT
resize the product to fit within the 6cm (w) and 14cm (w) guides place on 22.5cm (h) baseline don’t allow the height of the product to exceed 2.5cm (h) guide
detail shot, showing any main features of the product resize to fit on canvas keep cropping consistent for similar products
1.5cm
22.5cm
6cm
14cm
Last Updated on 17 November 2015
page 09 of 10
guidelines
JEWELLERY SETS - ALL JEWELLERY _1 FRONT
_2 MODEL
styled mood shot showing entire set, on table top resize the product to fit within the 3.5cm (w) and 16.5cm (w) guides place on 22.5cm (h) baseline
crop determined by photographer keep variety in crops, please refer to inspiration doc for references resize to fit on canvas keep focus on product
2.5cm
22.5cm
3.5cm
16.5cm
_3 FRONT OR FRONT ANGLE
_4 FRONT OR FRONT ANGLE
resize the product to fit within its specific category guidelines outlined in the above pages continue to shoot separate front shots, or front angle shots depending on the product, for each different product in set
6cm
resize the product to fit within its specific category guidelines outlined in the above pages continue to shoot separate front shots, or front angle shots depending on the product, for each different product in set
2.5cm
2.5cm
22.5cm
22.5cm
14cm
6cm
Last Updated on 17 November 2015
14cm
page 10 of 10
