Jul/Aug 2012
IN THE LOCATION FOR LOVE: LOCATION-BASED DATING IN THE SOCIAL ERA by rose de fremery As a thirtysomething woman living in New York, when thinking of dating I cannot help but recall an iconic image from Sex and the City: Carrie Bradshaw, typing her next column on her laptop, wondering aloud when and
to meet new people you would log of questions about who you are and what you were looking for, and then sit back as an algorithm generated po-
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there was once a stigma associated with Internet dating, it quickly fell by
Its successor, HBO’s runaway hit dating sites looking for an easier way The twentysomething women of Girls navigate a world of raw, awkward vulnerability, often stumbling painfully along the way in their search for
Social networks, mobile technology and location-based services have converged in an intriguing way that
The technology featured in Girls mirrors the innovations we’ve adopted
once primarily the province of college students, is now over nine hundred
seen toting her chic rhinestone-studded cell phone across the island of
iPhone and Android are ubiquitous and tablets are coming into more frequent be sitting in front of a laptop in order to
contracted a sexually transmitted disease from her lover, she tweets out an enigmatic status update to her followers – “All adventurous women do” – upon resolving to overcome her present
If the dating environment for television characters has changed, then
“The technology featured in Girls mirrors the innovations we’ve adopted in the past few years.”
service enabling people to share their current location with friends by checking in to a venue, has enjoyed increasing popularSince then, location sharing has become far more commonplace have enabled it from within their
your current whereabouts raises important concerns about safety and privacy, it also has positive
JULY/AUGUST 2012 / 29
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“Grindr beat out Foursquare to win the Crunchies award for Best Location Application of 2011.” -
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30 / THE SOCIAL MEDIA MONTHLY
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JULY/AUGUST 2012 / 31
to meet new people you would log of questions about who you are and what you were looking for, and then sit back as an algorithm generated po-
-
there was once a stigma associated with Internet dating, it quickly fell by
Its successor, HBO’s runaway hit dating sites looking for an easier way The twentysomething women of Girls navigate a world of raw, awkward vulnerability, often stumbling painfully along the way in their search for
Social networks, mobile technology and location-based services have converged in an intriguing way that
The technology featured in Girls mirrors the innovations we’ve adopted
once primarily the province of college students, is now over nine hundred
seen toting her chic rhinestone-studded cell phone across the island of
iPhone and Android are ubiquitous and tablets are coming into more frequent be sitting in front of a laptop in order to
contracted a sexually transmitted disease from her lover, she tweets out an enigmatic status update to her followers – “All adventurous women do” – upon resolving to overcome her present
If the dating environment for television characters has changed, then
“The technology featured in Girls mirrors the innovations we’ve adopted in the past few years.”
service enabling people to share their current location with friends by checking in to a venue, has enjoyed increasing popularSince then, location sharing has become far more commonplace have enabled it from within their
your current whereabouts raises important concerns about safety and privacy, it also has positive
JULY/AUGUST 2012 / 29
-
-
“Grindr beat out Foursquare to win the Crunchies award for Best Location Application of 2011.” -
-
-
-
-
30 / THE SOCIAL MEDIA MONTHLY
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JULY/AUGUST 2012 / 31
